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All Journal Jurnal Indo-Islamika JRK (Jurnal Riset Komunikasi) Jurnal Penelitian Pendidikan IPA (JPPIPA) Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Mantik Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Multicience ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Jurnal Impresi Indonesia Jurnal Ilmu Komunikasi Innovative: Journal Of Social Science Research Jurnal Dinamika Ilmu Komunikasi ANTHOR: Education and Learning Journal Journal of Dialogos WASILATUNA: JURNAL KOMUNIKASI DAN PENYIARAN ISLAM
Yunita Sari
(Sinta ID: 6021200) Universitas Prof. Dr. Moestopo (Beragama)
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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PENGARUH KEGIATAN MARKETING PUBLIC RELATIONS TERHADAP BRAND IMAGE DAN PRODUCT KNOWLEDGE SEPATU LARI NIKE Dian Apriliani; Yunita sari; Enisar Sangun
Jurnal Dinamika Ilmu Komunikasi Vol 9, No 1 (2023)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v9i1.4276

Abstract

Penelitian ini bertujuan untuk mencari tahu besaran pengaruh kegiatan marketing public relations terhadap brand image dan product knowledge sepatu lari Nike di DKI Jakarta. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode survey. Teori yang digunakan dalam penelitian ini adalah The Excellence Theory of Public Relations yang dikemukakan oleh James E. Grunig.  Variabel independen (X) dalam penelitianj ini adalah kegiatan marketing public relations, dan dua variabel dependen (Y) yaitu brand image (Y1) dan product knowledge (Y2). Dimensi variabel X dan Y1 mengadaptasi teori dari Kotler and Keller. Sedangkan variabel Y2 mengadaptasi teori dari Peter and Olson.  Populasi penelitian ini adalah konsumen sepatu lari Nike di DKI Jakarta yang berjumlah 840 orang. Penentuan jumlah sampel menggunakan rumus Slovin dengan toleransi eror (e) sebesar 5%, sehingga sampel berjumlah 270 orang. Teknik pengambilan sampel menggunakan simple random sampling.  Instumen penelitian yang digunakan adalah kuesioner. Uji validitas dan reliabilitas dilakukan sebelum kuesioner digunakan untuk mengumpulkan data.  Teknik pengumpulan data yang digunakan adalah menyebarkan kuesioner kepada sampel melalui Google Form. Teknik analisis data menggunakan SPSS versi 27, yaitu uji normalitas data, linearitas, frekuensi jawaban responden, dan uji hipotesis dengan menggunakan korelasi Pearson, analisis regresi, dan koefisien determinasi. Hasil analisis data menunjukkan besaran pengaruh dari kegiatan X terhadap Y1 sebesar 34,7%, dan X terhadap Y2 sebesar 33,3%. Hasil penelitian ini menunjukkan bahwa X memiliki signifikansi yang sedang terhadapY1danY2.
ANALISIS SEMIOTIKA ROLAND BARTHES DALAM FILM BINTANG KETJIL KARYA WIM UMBOH DAN MISBACH YUSA BIRA Panji Wibisono; Yunita Sari
Jurnal Dinamika Ilmu Komunikasi Vol 7, No 1 (2021)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v7i1.1406

Abstract

Fokus penelitian ini menganalisis pemaknaan Semiotik Roland Barthes yang meliputi makna Denotatif dan Konotatif dan mitos yang dikonstruksi Wim Umboh dan Misbach Yusa Biran dalam Film Bintang Ketjil. Penelitian ini menggunakan metode deskriptif kualitatif. Objek penelitian ialah beberapa scene dalam film lama Bintang Ketjil yang sudah direstorasi pada 2018. Hasil Penelitian didapat kesimpulan: Makna denotasi yang terdapat dalam film tersebut menyimpulkan bahwa pesan pendidikan informal membantu anak-anak untuk berkembang dari segi pengetahuan, akal, pikiran, dan etika. Pemaknaan bentuk kasih sayang ibu dalam film Bintang Ketjil cukup jelas ditunjukkan dalam dialog maupun bahasa nonverbal dalam film tersebut. Mitos dalam film Bintang Ketjil banyak digambarkan sebagai simbol yang berkaitan dengan simbol-simbol pembelajaran yang dipergunakan dalam beberapa adegan. Saran bagi masyarakat atau orang tua dapat diambil sisi posistif pesan pendidikan dari sebuah film dan memperbaiki sikap terhadap anak, sehingga tidak membuat krisis kepercayaan terhadap orang dewasa.
Peran Komunikasi Antarpribadi dalam mengatasi Perundungan pada Anak Aulia Septihani; Doni Prasetyo Tri S.H; Elena Ayu Pramita; Dr. Yunita Sari, M.Si.
Journal of Dialogos Vol. 1 No. 2 (2024): Journal of Dialogos-MAY
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/7c1rw677

Abstract

School bullying is a grave concern prevalent in both societal and educational realms. It encompasses negative actions perpetrated by one or more individuals aiming to harm, intimidate, or assert power over others, leading to physical, verbal, or psychological harm. As defined by Smith and Brain (2017), bullying constitutes a series of deliberate acts targeting individuals to inflict physical, verbal, or psychological distress. The distressing reality of bullying recently unfolded in an elementary school in Palembang, resulting in profound detrimental effects on the victims. This incident underscores the urgent need for comprehensive measures to address and prevent bullying in educational settings. It necessitates fostering a culture of empathy, respect, and inclusion, coupled with robust intervention strategies and support systems to safeguard the well-being of all students. Only through concerted efforts can schools ensure a safe and nurturing environment conducive to learning and personal growth
Komunikasi Bencana Berbasis IoT: Analisis Pesan dan Literasi Digital SITABAH Sumedang Yunita Sari; Dian Gustina
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i3.6026

Abstract

This study aims to analyze the content of SITABAH messages, measure community digital literacy, and develop and conduct a limited trial of adaptive message prototypes to improve disaster communication effectiveness. A mixed-methods approach was applied, consisting of content analysis of 10 SITABAH messages from disaster events in January 2024, a digital literacy survey of 150 respondents across six sub-districts, in-depth interviews with system managers and community members, and a prototype trial with 50 respondents. Data were analyzed using descriptive quantitative and thematic qualitative techniques with triangulation. The findings indicate that SITABAH has not functioned optimally as an early warning system: no messages contained early warnings, most focused on victims and damage, instructions were general, and no visual elements were used. The digital literacy survey revealed relatively high levels of information access (64–80%), but lower levels of message comprehension (56–72%) and readiness to act (48–60%). Prototype trials demonstrated that visual and interactive formats were clearer and more effective in encouraging readiness to act compared to standard text.  The study concludes that SITABAH’s effectiveness can be enhanced through the integration of early warning features, adaptive message design, improved digital literacy, and the development of a multi-channel SITABAH.
Digital Activism in the Petition "Return Donor Money": A Phenomenological Study of Muslim Activists in Bogor, Indonesia Elis Teti Rusmiati; Yunita Sari; Derysmono Derysmono; Sunarto Sunarto; Edin M. Utoh Talum
JURNAL INDO-ISLAMIKA Vol. 16 No. 1 (2026): Jurnal Indo-Islamika (June)
Publisher : Graduate School of UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jii.v16i1.49021

Abstract

This study explores the lived experiences and meanings constructed by Muslim activists in Bogor Regency in relation to digital activism through the online petition “Return Donor Money.” The study addresses the limited attention given to the subjective, emotional, and faith-based dimensions of local Muslim participation in digital activism, particularly when online mobilization is connected to issues of transparency, accountability, and Islamic social solidarity. Using a qualitative phenomenological approach, this research draws on semi-structured in-depth interviews with five participants, consisting of mosque activists, a humanitarian volunteer, a blogger, an NGO activist, and a local religious leader. The data were analyzed through Moustakas’ phenomenological procedures, including epoche, horizonalization, clustering of meanings, and thematic interpretation, supported by observation and social media monitoring. The findings show that the petition functioned not only as a digital instrument for demanding financial accountability but also as a moral space for expressing concern, strengthening collective identity, and mobilizing solidarity among Muslim communities. Participants interpreted their involvement as non-violent resistance, ethical advocacy, and an effort to protect the value of taʿāwun within Islamic philanthropy. However, the study also reveals tensions related to misinformation, public skepticism, echo chambers, digital inequality, and digital dualism between online and offline identities. The study contributes to digital activism and Islamic communication scholarship by demonstrating that online petitions may operate as telepresence, enabling Muslim activists to transform moral awareness into collective advocacy and social change.
Resepsi Video ‘Manisan Belimbing Wuluh Disulap Jadi Kurma' di YouTube 'Dish is Gan' Samuel Hady Gandojo; Rudy Harjanto; Yunita Sari
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4365

Abstract

Culinary content using local ingredients has gained popularity on digital platforms, reshaping how audiences respond to culinary innovations using local ingredients. This study aims to share how viewers perceive the cooking video "Manisan Belimbing Wuluh Disulap Jadi Kurma" on the YouTube channel 'Dish is Gan'. Using a qualitative approach with a constructivist paradigm, this study focuses on audiences regarding their social meanings through interactions on digital media, especially YouTube. Analysis of the reception approach with Stuart Hall's coding/decoding theory is used to explore the meanings that shape viewers and their interactions with the content. The method used is an analysis of comments, likes, shares, and video views over a year. The results show that most viewers accept culinary innovations based on starfruit, displaying a dominant position in their reception. Attractive visuals and creative narratives strengthen audience engagement, reflected in increased performance and customer loyalty. However, some viewers are in an oppositional position, especially those unfamiliar with local ingredients. In conclusion, this video successfully builds audience engagement and promotes local culture through digital media, providing insights for content creators to utilize local ingredients to increase audience engagement.
Analysis of Critical Discourse on Gender Equality on Instagram Content @Konde.co Sutriyanti; Lintang Cahya Dewinta Afdellyn; Qismullah Nur Sitepu; Yunita Sari
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 9 No. 1 (2026): April | Special Edition
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v9i1.4369

Abstract

This study examines the representation of gender equality in digital media by analyzing Instagram content published by the alternative media account @konde.co. The research addresses the persistent issue of gender inequality in domestic and social relations, particularly how women are positioned and narrated within digital discourse. The objective of this study is to explore how women are represented as subjects, objects, and readers in gender-related content and how such representations shape public understanding of gender justice. Employing a qualitative research design, this study uses Critical Discourse Analysis based on Sara Mills' framework, focusing on subject–object positioning and reader positioning within selected Instagram posts. Data were collected through documentation of visual and textual content, observation, and supporting interviews with followers of the account. The findings reveal that women are predominantly represented as subjects experiencing structural injustice, emotional exploitation, and double workload within marriage, while patriarchal norms and male immaturity are positioned as objects of critique. Furthermore, the content strategically positions readers to empathize with women's experiences and critically reflect on unequal gender relations. This study demonstrates that Instagram functions as a counter-discursive space that promotes gender awareness and social justice, contributing to the development of gender-sensitive communication practices in the context of Islamic communication and digital da'wah.
Semiotics of Organizational Culture:: Islamic Perspectives on Telkom Indonesia’s Instagram Reels Strategy Fuad Adi Putra; Dina Hadi Lana; Yunita Sari
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 9 No. 1 (2026): April | Special Edition
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v9i1.4400

Abstract

The normalization of organizational ethics through short-form digital content has become a strategic issue in contemporary institutional communication, particularly as social media increasingly functions as a space for moral regulation and value transmission. This study examines the representation of organizational culture values in Instagram Reels content published by the @livingintelkom account, focusing on the “Do’s & Don’ts Telkomers Edition.” The research aims to analyze how visual and verbal signs construct meanings related to ethics, discipline, responsibility, and professionalism, and how these meanings operate within the framework of Islamic communication and digital da’wah. Using a qualitative descriptive-interpretative approach, this study employs Roland Barthes’ semiotic analysis to explore denotative, connotative, and ideological meanings embedded in the content. The findings indicate that Instagram Reels function not merely as informational or promotional media, but as symbolic instruments for internalizing organizational culture and shaping ethical work behavior. The values represented, such as integrity, discipline, accountability, and professionalism, are closely aligned with the principles of Islamic communication, particularly da’wah bil ḥāl, where moral messages are conveyed through exemplary practice rather than verbal instruction. Theoretically, this study contributes by integrating semiotics, organizational culture, and Islamic communication studies. Practically, it offers insights for organizations in designing value-based digital communication strategies that reinforce ethical behavior in the digital era.
Retorika Konten Dakwah Digital Ustadz Khalid Basalamah Dan Ustadz Muhammad Abduh Tuasikal Kevin Kautsar; M. Saifulloh; Yunita Sari
Jurnal Impresi Indonesia Vol. 5 No. 8 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i8.8010

Abstract

Fenomena mediatisasi agama menuntut para pendakwah untuk beradaptasi dengan logika media baru, di mana keberhasilan dakwah tidak hanya bergantung pada kedalaman dalil, tetapi juga pada strategi pengemasan konten. Penelitian ini dilatarbelakangi oleh perbedaan strategi retorika yang kontras antara Ustadz Khalid Basalamah dan Ustadz Muhammad Abduh Tuasikal di ruang digital, meskipun keduanya berangkat dari basis teologis yang sama. Tujuan penelitian ini adalah untuk menganalisis dan mengomparasikan konstruksi Ethos, Pathos, dan Logos dalam konten video dakwah kedua tokoh tersebut. Penelitian ini menggunakan paradigma konstruktivisme dengan pendekatan kualitatif dan jenis penelitian deskriptif-komparatif. Metode yang digunakan adalah Analisis Retorika Komparatif yang mengadopsi teori Retorika Digital tanpa mendefinisikan ulang konsep-konsep tersebut. Teknik pengumpulan data dilakukan melalui observasi non-partisipan terhadap konten, dokumentasi digital, serta wawancara mendalam. Hasil analisis menunjukkan adanya dua tipologi strategi yang berbeda dalam konten dakwah digital mereka; Ustadz Khalid Basalamah menerapkan pola retorika yang mengutamakan kekuatan argumentasi dalil dan ketegasan penyampaian (Logos dominan) untuk menjaga kemurnian pesan, sedangkan Ustadz Muhammad Abduh Tuasikal menerapkan pola retorika yang lebih adaptif, mengutamakan estetika visual dan pendekatan emosional yang lembut (Pathos dominan) guna menjangkau audiens yang lebih luas. Perbedaan penggunaan elemen retorika ini menjadi kunci dalam memahami variasi penerimaan pesan dakwah di era digital.
Pelatihan Pelayanan Bermutu pada Klinik Kecantikan yang Natural dan Beautyxpert Harry Nenobais; Yunita Sari; Ferid Nugroho; Roy Tumpal Pakpahan; Muhammad Hanan Rahmadi; Jubery Marwan; Dwi Satriany Unwidjaja; Faridah Ismiyati; Arief Rahman Hakim; Witarlina Zhai
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 2 (2026): Juli 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i2.6908

Abstract

The goal of business is to create customers. A company's ability to stay in business is a function of its competitiveness and ability to attract customers in a competitive market. Therefore, it is very important for all of us involved in the business world, whether as owners, managers, or employees, to be able to provide the best quality service to our customers so that they are satisfied and remain loyal to the products and services we offer. It is through our customers that our business activities can continue to run optimally and generate maximum profits.  The purpose of quality service training for your business is to improve the knowledge, skills, and performance of employees in providing quality service to customers. The methods used in quality service training for your business are surveys, forum group discussion, quality service training, quality service technique mentoring and professional work etiquette, as well as evaluation. The results of the training show that participants' knowledge and skills regarding quality service have increased. Participants realize the importance of creating quality service and professional work etiquette so that customers can be satisfied and loyal.
Co-Authors Arief Rahman Hakim Aulia Septihani Catherine Nada Chika Laily Citrani Nur Derysmono Derysmono Desy Septiyani Dian Apriliani Dian Asmita Aisyah Dian Gustina Dina Hadi Lana Doni Prasetyo Tri S.H Dwi Satriany Unwidjaja Edin M. Utoh Talum Elena Ayu Pramita Elis Teti Rusmiati Enisar Sangun Faridah Ismiyati Ferid Nugroho Fidya Faza Faraid Fuad Adi Putra Hadiati Hadiati Hadiati Hadiati Harry Nenobais Hasna Nabilah Hendri Prasetya HENDRI PRASETYA Hendri Prasetya Ibnu Hamad Jubery Marwan Kevin Kautsar Lintang Cahya Dewinta Afdellyn M. FATHUL QORIB M. Saifulloh Mediana Handayani Meyta Ariane Muhammad Hanan Rahmadi Mulan Jameela Novita Damayanti Panji Wibisono Qismullah Nur Sitepu Rahma Dwi Mutia Roy Tumpal Pakpahan Rudy Harjanto Rudy Harjanto Samuel Hady Gandojo Setya Ambar Pertiwi Siti Nur Sya'adah Sunarto Sunarto Sutriyanti Syubhan Akib Witarlina Zhai Yelin Annisa Fadilah