Article Per Year (5 Year)
p-Index From 2021 - 2026
1.873
P-Index
This Author published in this journals
All Journal Journal of Economics and Social Sciences Indo-Fintech Intellectuals: Journal of Economics and Business JMAEKA: Jurnal Manajemen Ekonomi Akuntansi JURNAL MANAJEMEN DAN AKUNTANSI CAKRAWARTI
Wawan Saputra
Universitas Bina Sarana Informatika
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Coffee Shop PT Jagat Pramudita Aksata: The Influence of Service Quality and Product Quality on Customer Satisfaction of PT Jagat Pramudita Aksata Coffee Shop Abdul Hafiz; Ratih Hastasari; Wawan Saputra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.418

Abstract

Abstracts - The Coffeee shop industry in Indonesia has seen rapid growth in recent years, driven by changing urban lifestyles, especially among millennials and Gen Z. Coffeee shops are no longer just places to enjoy beverages but have become social and productive spaces. PT. Jagat Pramudita Aksata, originally operating in earphone distribution, has expanded into the F&B sector by launching the Coffeee shop “JOY Listening Space”. In an increasingly competitive market, the company must pay close attention to product and service quality as key drivers of customer satisfaction. This study aims to examine the effect of Service Quality and Product Quality on Customer Satisfaction. A quantitative approach was employed using a non-probability sampling technique with 100 respondents. Data were analyzed using validity and reliability tests, multiple linear regression, t-test, and F-test. The results show that Service Quality does not have a significant partial effect on Customer Satisfaction (t-value 0.754 < t-tabel 1.661), while Product Quality does (t-value 3.174 > t-tabel 1.661). Simultaneously, both variables significantly influence Customer Satisfaction (F-value 9.157 > F-tabel 2.70, sig. 0.001 < 0.005). These findings emphasize the importance of enhancing both product and service quality to retain customer loyalty.
Pengaruh Harga Dan Brand Image terhadap Keputusan Pembelian Konsumen pada Blenger Burger di Tangerang Selatan: The Influence of Price and Brand Image on Consumer Purchase Decisions at Blenger Burger in South Tangerang Aulia Wulandari; Ratih Hastasari; Wawan Saputra
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 3 (2026): Oktober 2026 - Desember 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i3.129

Abstract

Blenger Burger as one of the pioneers of local burgers faces increasingly fierce competition with various similar brands. This condition encourages the company to understand the factors that influence consumer purchasing decisions. Price and brand image are important factors in increasing purchasing decisions at Blenger Burger in South Tangerang. This study aims to analyze the influence of price and brand image on consumer purchasing decisions. The study used a quantitative approach with a survey method using a questionnaire to 100 respondents selected using a purposive sampling technique. Data were collected and analyzed using SPSS with validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination tests. The results showed that price and brand image had a positive and significant effect on purchasing decisions, both partially and simultaneously. The R Square value of 0.701 indicates that both variables are able to explain purchasing decisions by 70.1%, while the remaining 29.9% is influenced by other variables outside the study.
Co-Authors Abdul Hafiz Achmad Ridwan Adriana Holo Astuti Madewi Athiy Dina Rosihana Aulia Wulandari Bagas Yadi Pratama Firosa Shakila Indah Rahma Cahyani Keysa Ananda Delly Megania Kharisma Mohamad Arifin Popon Fauziah Ratih Hastasari Zidan Ramadani Saputra