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All Journal Economics and Business Journal Inovasi Sosial: Jurnal Pengabdian Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation
Deddy Ibrahim Rauf
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Economics, Econometrics & Finance Education Engineering Library & Information Science Mathematics Social Sciences Other

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 1 
Comparison of Business Income on Tajuk and Manjung Short Onion Farming in Tande Village Majene Regency West Sulawesi Ahmad Fausi; Deddy Ibrahim Rauf
Economics and Business Journal (ECBIS) Vol. 1 No. 3 (2023): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i3.22

Abstract

Red onion is a vegetable commodity that has high economic value in terms of fulfilling national consumption and sources of income. There are 2 types of shallots planted by farmers in the Tande Village, namely Tajuk and Manjung. There fore we want to see which variety is more profitable. This study aims: (1) to compare the productivity of Tajuk and Manjung shallot farming in Tande Village, East Banggae District, East Banggae Regency (2) to determine the comparison of Tajuk and Manjung shallot farming income in Tande Village, East Banggae District, East Banggae Regency. The research method used is by means of purposive sampling by way of consideration that is having a lot of farmer groups. The samples in this study were 20 farmers of the Tajuk variety and 20 samples of the Manjung variety of shallot farmers. The results showed that (1) the average shallot productivity for the Tajuk variety (Sipatuo Farmers Group) on a 3.40 ha land area was 3.42 tons/ha with an average production of 11.53 tons, and on a 1 ha land area the average the average productivity is 8.50 tons/ha with a total production of 8.50 tons. Whereas for the Manjung variety (Lestari Green Farming Group) the average productivity on a land area of 3.25 Ha is 3.18 Tons/Ha with a total production of 10.32 Tons, - the average shallot productivity on 1 Ha land is 7.90 Tons /Ha with total production of 7.90 tons. (2) the average income of Tajuk shallot farmers is greater than the average income of Manjung shallot farmers. The average income of shallot crowns on a land area of 3.40 Ha is Rp. 79,694,286 the average income of farmers on 1 Ha of land is Rp. 132,486,668. Whereas for the Manjung variety, the average income on a land area of 3.25 is Rp. 63,679,020, - the average income of farmers on 1 Ha of land is Rp. 120,517,501.
Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar melalui Optimalisasi Media Sosial Ilma Wulansari Hasdiansa; Sitti Hasbiah; Nurul Fadilah Aswar; Isma Azis Riu; Deddy Ibrahim Rauf
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): November : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i4.2472

Abstract

Social media has become the main platform for university students to express themselves and build professional reputation. However, many students have not yet been able to utilize social media positively to support their academic and career growth. This community service aimed to strengthen students’ understanding and skills in developing personal branding through effective social media utilization. The program was implemented through workshops, discussions, and mentoring for students of the Faculty of Economics and Business, Universitas Negeri Makassar. Pre-test and post-test evaluations were conducted to assess participants’ knowledge improvement. The students’ average score increased, indicating significant improvement. Majority of participants began applying personal branding strategies on their social media accounts. The activity effectively enhanced students’ awareness and ability to build professional online identities.
Export Growth, Capital Structure Strategy, And Corporate Competitiveness: Empirical Evidence From The Indonesian Household Products Subsector Anwar; Abdul Rahman; Deddy Ibrahim Rauf
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.929

Abstract

This study aims to analyze the influence of export growth and capital structure on the profitability of non-durable household products sub-sector companies listed on the Indonesia Stock Exchange during the research period. Profitability remains a crucial indicator of corporate financial performance, especially for manufacturing companies that rely on both domestic and international market dynamics. Export growth is considered an essential driver of revenue expansion, while capital structure reflects financial policy decisions that balance debt and equity financing in accordance with the trade-off theory. To address this objective, the research employs a quantitative approach supported by multiple linear regression analysis processed using SPSS version 26. The sample was selected using a purposive sampling technique based on specific criteria relevant to the study. The results of the simultaneous F-test show that export growth and capital structure collectively do not have a statistically significant impact on profitability. This is reinforced by the coefficient of determination (R²) of 0.111, indicating that the two independent variables explain only 11.1% of the variation in profitability, while the remaining 88.9% is influenced by other internal and external factors not included in the model. These findings suggest that although export activity and financial leverage policies contribute to corporate financial outcomes, their influence is relatively weak in this specific industrial sub-sector. Therefore, companies should consider additional strategic, operational, and market variables to enhance profitability more effectively in the competitive global market environment.
Digital Marketing Strategy Based On E-Service, Brand Image And Reviews For Gofood MSMEs Azlan Azhari; Abdul Rahman; Deddy Ibrahim Rauf
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.606

Abstract

This study aims to determine the effect of E-Service Quality, Brand Image, and Online Customer Reviews on Online Purchasing Decisions at Almaz Fried Chicken on the GoFood platform. The sampling method used in this study is a non-probability sampling approach with the Accidental Sampling technique, which is a sampling technique based on chance, where anyone who accidentally meets the researcher can be used as a respondent if deemed suitable as a data source. The number of respondents in this study was 96 people who were consumers who had made online purchases at Almaz Fried Chicken through the GoFood application. The data obtained were analyzed using the SPSS 25 application with multiple linear regression analysis methods. The partial results of the study indicate that E-Service Quality has a positive and significant effect on Online Purchasing Decisions, which means that the better the quality of electronic services provided, the higher the consumer's decision to make a purchase. Furthermore, Brand Image also has a positive and significant effect on Online Purchasing Decisions, which shows that a strong and positive brand image can increase consumer trust and purchasing interest. In addition, Online Customer Reviews have a positive and significant effect on Online Purchasing Decisions, which means that the more positive reviews given by customers, the greater the tendency of other consumers to make a purchase. Simultaneously, the three variables e-service quality, brand image, and online customer reviews have a positive and significant influence on online purchasing decisions for Almaz Fried Chicken on GoFood. These results indicate that good digital service quality, a strong brand image, and positive customer reviews are a crucial combination in improving consumer purchasing decisions in the digital era.
Comparison Of Consumer Preferences And Satisfaction Factors In Offline And Online Shopping At Missyshop Official Hery Maulana Arif; Deddy Ibrahim Rauf
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1445

Abstract

This research aims to identify comparisons of consumer preferences between offline and online shopping at Missyshop Official and the factors that influence consumer satisfaction in both methods. Data collection was done through a questionnaire survey distributed to 90 Missyshop Official consumers in Makassar, Indonesia. The data obtained was analyzed using qualitative analysis. The research results show that consumer preference for offline shopping (69%) is higher than online shopping (31%). The factors that influence consumer satisfaction in offline and online shopping are product, price, and service. The level of consumer satisfaction when shopping offline (average score 3.40) and online (average score 3.08) is equally high. The most important factor in consumer satisfaction when shopping offline is service, followed by product, and then price. Meanwhile, when shopping online, product dimensions are the most important factor, followed by price and service.
Co-Authors Abdul Rahman Ahmad Fausi Anwar Azlan Azhari Hery Maulana Arif Ilma Wulansari Hasdiansa Isma Azis Riu Nurul Fadilah Aswar Sitti Hasbiah