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All Journal Primanomics : Jurnal Ekonomi & Bisnis Jurnal Manajemen Pemasaran JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) YOS SOEDARSO ECONOMICS JOURNAL
Kordiana Sambara
Universitas Kristen Indonesia Paulus
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Deskripsi Keberhasilan Kualitas Pelayanan Dan Tarif Terhadap Kepuasan Pelanggan Transportasi Maxim Bike Di Makassar Gerson Palanna; Novita Intaniasari Bisa Lebang; Kordiana Sambara; Mira Labi Bandhaso
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.1900

Abstract

Tujuan dari eksplorasi ini adalah untuk menggambarkan sejauh mana pengaruh kualitas administrasi pengemudi dan tarif terhadap loyalitas konsumen pada Angkutan maxim bike di Makassar. Dalam penelitian ini, para ilmuwan menggunakan teknik kualitatif subjektif dan memanfaatkan populasi penelitian tersebut. adalah klien dari administrasi Maxim bike. Informasi pemeriksaan ini diolah dengan menggunakan analisis deskriptif. Oleh karena itu, temuan penelitian menunjukkan keberhasilan Kualitas layanan pengemudi dengan mengutamakan kepuasan pelangganp Maxim Bike di Kota Makassar, keberhasilan daftar harga tentang Kepuasan Pelanggan Maxim Bike di Kota Makassar, dan keberhasilan harga. daftar kepuasan pelanggan Maxim Bike di Kota Makassar ternyata berbentuk kota. Kesimpulan Kualitas layanan dan harga bagus yang ramah lingkungan Dampak pada loyalitas konsumen dalam memanfaatkan layanan Dampak pada loyalitas konsumen dalam memanfaatkan layanan maxim bike. Kualitas pelayanan dan biaya merupakan dua faktor yang menentukan kepuasan pelanggan dalam memanfaatkan layanan transportasi maxim bike. Kualitas bantuan yang tinggi dan biaya pembayaran yang rendah meningkatkan loyalitas konsumen.
Analisis Pengawasan Cctv Terhadap Kinerja Karyawan Toko Sinar Alam Makasar Konstantinus Bia; Jeane Tandirerung; Kordiana Sambara
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.1981

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis efektivitas pengawasan teknologi CCTV terhadap aktivitas karyawan di toko Sinar Alam Makassar. Pemantauan diukur dengan menggunakan teknologi CCTV, sedangkan kinerja karyawan dinilai berdasarkan kontribusi output, kualitas output, waktu yang dicapai, kehadiran di tempat kerja dan sikap kerja. Penelitian ini dilakukan dengan mengumpulkan data melalui kuesioner yang diisi oleh karyawan toko. Hasil uji validitas menunjukkan seluruh pertanyaan pada kuesioner sudah benar dan hasil uji reliabilitas menunjukkan kuesioner valid. Uji regresi linier menunjukkan terdapat pengaruh positif antara pengawasan CCTV terhadap kinerja karyawan. Hasil korelasi spearman menunjukkan adanya hubungan yang sangat kuat antara variabel pengawasan CCTV dengan kinerja karyawan. Analisis koefisien determinasi menunjukkan bahwa kemampuan pengawasan CCTV dapat menjelaskan 80,5% variasi kinerja karyawan. Sebuah pengujian menemukan bahwa pengawasan CCTV berpengaruh signifikan terhadap kinerja karyawan.. Hasil ini menunjukkan bahwa penerapan teknologi monitoring CCTV dapat meningkatkan kinerja karyawan di toko Sinar Alam Makassar. Manajemen dapat menggunakan temuan ini untuk meningkatkan efektivitas strategi manajemen dan pemantauan karyawan dalam upaya meningkatkan produktivitas dan efektivitas operasional toko.
Pengaruh Pemberian Insentif Dalam Menigkatkan Kinerja Karyawan PT. Win Wahana Cipta Marga di Makassar Aprisia Alma; Jeane Tandirerung; Kordiana Sambara
Yos Soedarso Economic Journal (YEJ) Vol. 6 No. 2 (2024): Agustus 2024
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explains that the main objective of the study is to understand the effect of providing incentives in improving the performance of employees of PT Win Wahana Cipta Marga in Makassar. that incentives can be an effective tool to increase employee motivation and work performance in the company This research uses quantitative methods with primary data sources and data collection through questionnaires. The analysis technique in this study uses the correlation coefficient test, spearman coefficient, validity test, determinant coefficient and T test. The results of the analysis show that providing incentives has a significant effect on employee performance, which means 0.001> 0.05 then Ho is accepted and H1 is rejected.
The Influence Of Leadership And Work Culture On Employee Performance At PT. Semen Tonasa Pangkep Regency Gilbert Bintang Pratama; Ch. Jeane Tandirerung; Kordiana Sambara
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3562

Abstract

Employee performance is one of the main indicators of a company's success. At PT. Semen Tonasa, which is a leading company in cement production in Indonesia, employee performance is greatly influenced by two main factors: leadership and work culture. The work culture at PT. Semen Tonasa includes elements of collaboration, but there are also challenges in terms of effective communication between teams. The impact of a culture that supports collaboration can enhance innovation, but communication barriers can lead to misunderstandings and conflicts within the team. There are fluctuations in employee performance, where some periods show significant performance improvement, while in other periods performance declines. Factors such as changes in leadership or working conditions can contribute to performance fluctuations. Leadership has a significant impact on employee performance at PT. Semen Tonasa. Work culture has a significant impact on employee performance at PT. Semen Tonasa. The research method used is quantitative research and employs multiple linear regression analysis, determinant analysis, and t-test. The research results show that the variables of leadership and work culture simultaneously affect the variable of employee performance. Leadership and work culture significantly affect employee performance. This can be proven through field research, which shows that, on average, all research variables receive positive responses.
DIGITAL MARKETING EFFECTIVENESS, PERCEIVED TRUST, AND YAMAHA MOTORCYCLE PURCHASE DECISIONS Yenni Daud; Johannes Baptista Halik; Kordiana Sambara
Jurnal Manajemen Pemasaran Vol. 20 No. 1 (2026): APRIL 2026
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.20.1.46-63

Abstract

This study addresses the growing challenge of converting digital marketing exposure into actual purchasing decisions in the motorcycle industry, where consumer trust remains a critical issue. The research focuses on the role of perceived trust in linking digital marketing activities with Yamaha motorcycle purchase decisions. The objective of this study is to examine how digital marketing contributes to purchasing decisions through the mediation of perceived trust. A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) based on data collected from 80 Yamaha motorcycle users in Makassar through an online questionnaire. The results indicate that digital marketing significantly strengthens perceived trust, while perceived trust plays a decisive role in shaping purchasing decisions. The direct relationship between digital marketing and purchasing decisions is weak; however, digital marketing indirectly contributes to purchasing decisions through perceived trust, indicating a full mediation effect. These findings highlight that trust-oriented digital marketing strategies are essential for influencing consumer purchasing behavior in high-involvement products.
Co-Authors Aprisia Alma Ch. Jeane Tandirerung Gerson Palanna Gilbert Bintang Pratama Jeane Tandirerung Johannes Baptista Halik Konstantinus Bia Mira Labi Bandhaso Novita Intaniasari Bisa Lebang Yenni Daud