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Evaluating the Usability of a Coconut Export Website Using the System Usability Scale (SUS) I Ketut Ari Sadhu Gunawan; Renny Sari Dewi
Sisfo: Jurnal Ilmiah Sistem Informasi Vol. 10 No. 1 (2026): Sisfo: Jurnal Ilmiah Sistem Informasi, Mei 2026
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/sisfo.v10i1.27005

Abstract

This study aims to evaluate the usability level of the PT Palm Trade Company website in order to improve user experience and system effectiveness. The method used is the System Usability Scale (SUS) as a standardized approach to assess users' perceptions of the ease of system use. Data were collected through the distribution of questionnaires to respondents who had directly interacted with the website. The obtained data were analyzed to generate usability scores and to evaluate various levels of user satisfaction. The results of the study indicate that the website falls into the acceptable category, suggesting that the system is generally easy to use and capable of meeting user expectations. However, there are aspects that require further improvement, particularly in terms of interface design and navigation efficiency. The analysis of the coconut export website generally meets usability standards, but requires ongoing improvements to enhance the user experience and support the effectiveness of export transactions. Recommendations for improvement are expected to serve as a guide for developers in optimizing the quality of digital services. In addition, several issues were identified related to information consistency and visual appearance. Based on these findings, several recommendations are proposed to enhance the overall quality and performance of the website. This study concludes that usability evaluation plays an important role in supporting digital platforms, especially in complex agribusiness companies.
Digital Capability, Digital Transformation, and Digital Innovation as Determinants of Food Stall Business Performance in South Tangerang City Rayhan Aimar Nawawi; Hujjatullah Fazlurrahman; Renny Sari Dewi; Achmad Kautsar
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2146

Abstract

This study is motivated by the rapid digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, particularly through online ordering platforms, delivery services, social media, and digital payment systems such as QRIS. However, digital adoption does not always improve business performance, especially among food stall MSMEs that still face challenges such as declining profit margins, platform dependency, and limited internal readiness. This study aims to analyze the influence of Digital Capability, Digital Transformation, and Digital Innovation on the Business Performance of food stall MSMEs in South Tangerang City. This research used a quantitative approach with an explanatory research design. The sample consisted of food stall owners or managers who had operated for at least one year, adopted digital technology, and were directly involved in business decision-making. Data were collected through a closed-ended questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. The results show that Digital Capability has a positive and significant effect on Business Performance, with a path coefficient of 0.242 and a P-value of 0.042. Digital Transformation has the strongest effect, with a path coefficient of 0.356 and a P-value of 0.005. Digital Innovation also has a positive and significant effect, with a path coefficient of 0.242 and a P-value of 0.026. The R² value of 0.564 indicates that the three variables explain 56.4% of the variation in Business Performance. Therefore, this study concludes that improving MSME performance requires digital capability, business process transformation, and sustainable digital innovation.