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All Journal Business Innovation and Entrepreneurship Journal La Zhulma jurnal ekonomi syariah
Rani Nurnawati
Institut Agama Islam Tasikmalaya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Strategi Promosi untuk Meningkatkan Jumlah Anggota Koperasi Simpan Pinjam Pembiayaan Syariah Mitra Insan Mandiri Rani Nurnawati
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 3 No 2 (2023): Oktober,2023
Publisher : LPPM IAIT

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Abstract

In the matter of marketing, cooperative institutions will be placed in a market that is likened to a battlefield for many existing savings and loan cooperatives that have been engaged in the same community, it is necessary to create an effective promotional strategy in order to win the competition. Therefore, as the competition between cooperatives and other financial institutions has been emerged, the cooperative management must be able to manage the company effectively, so that consumers or members do not switch to other financial institutions. Apromotional strategy has been commonly practiced by existing financial institutions, henceforward a savings and loan cooperativ must advance its promotional strategy in order to have strong competitiveness by using a good and targeted promotional strategy. A good promotional strategy will place the savings and loan cooperatives in a strong position, especially in the face of current competition. The purpose of this study was to determine the Promotion Strategy and efforts that has been done by KSPPS MIM to increase the number of its members. Data were collected from primary sources through observation and direct interviews with the institutions, and fromsecondary data such as literature, reports, and documents related to the development of cooperative members. The results show that the particular cooperative has implemented promotional strategy through Personal Selling, activation and data collection of members and advertising through digital platform such as social media. The implementation of cooperative education activities is the main focus of the cooperative as an effort to retain and recruit its members.
Developing Entrepreneurial Intention among Retired Indonesian Migrant Workers in Central Java: Key Supporting Determinants Rodhiyah Rodhiyah; Dede Sri Rahayu; Nadia Ulfa Agustin Hilman; Alfin Nur Fahmi Mufreni; Rani Nurnawati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 8 No 1 (2026): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v8i1.1177

Abstract

This research aims to analyze the influence of Entrepreneurial Knowledge (EK), Perceived Feasibility (PF), and Entrepreneurial Self-Efficacy (ESE) on Entrepreneurial Intention (EI) among retired Indonesian migrant workers in Central Java. The research employed a quantitative approach by collecting data through questionnaires distributed to 60 respondents. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicated that Entrepreneurial Knowledge (EK) had a positive and significant effect on and Perceived Feasibility (PF) also had a positive and significant effect on Entrepreneurial Intention (EI) . In contrast, Entrepreneurial Self-Efficacy (ESE) had no significant effect on Entrepreneurial Intention (EI) . These findings suggest that entrepreneurial intentions among migrant retirees are more strongly influenced by the level of entrepreneurial knowledge and perceptions of business feasibility than by confidence in their own abilities.
Co-Authors Alfin Nur Fahmi Mufreni Dede Sri Rahayu Nadia Ulfa Agustin Hilman Rodhiyah Rodhiyah