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All Journal SENTRALISASI Neraca Manajemen, Akuntansi, dan Ekonomi
Nanda Syafira Afriyani
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance Environmental Science

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ANALISIS PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN DALAM BERBELANJA MELALUI E-COMMERCE DI KOTA MEDAN Nanda Syafira Afriyani; Riska Amaliah; Indah Khairunnisa Sihotang; Rizky Padlan; Muhammad Syahbudi
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 3 No. 5 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v3i5.1739

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepuasan dan kepercayaan pelanggan terhadap loyalitas pelanggan dalam melakukan pembelian e-commerce di Kota Medan. Penelitian ini menggunakan metode survei dengan mengirimkan kuesioner kepada 100 responden yang telah berbelanja melalui e-commerce. Hasil penelitian menunjukkan bahwa kepuasan dan kepercayaan pelanggan memiliki pengaruh positif dan signifikansi terhadap loyalitas pelanggan. Hal ini berarti bahwa loyalitas pelanggan akan semakin tinggi seiring dengan meningkatnya kepuasan dan kepercayaan pelanggan. Implikasi manajerial dari penelitian ini adalah bahwa pemilik e-commerce harus meningkatkan kualitas pelayanan, informasi, keamanan, dan kerahasiaan untuk menciptakan kepuasan dan kepercayaan pelanggan yang tinggi. Dengan demikian, loyalitas pelanggan dapat dijaga dan di tingkatkan.
Fish Farming Business Management Strategy Using the Business Model Canvas Method: An Islamic Economics Perspective Nanda Syafira Afriyani; Juliana Nasution; Muhammad Ikhsan Harahap
SENTRALISASI Vol. 14 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i3.4878

Abstract

This study aims to analyze the management strategy of a fish farming business using the Business Model Canvas (BMC) approach and to review its practices from an Islamic economic perspective in Tanjung Rejo Village, Percut Sei Tuan District. The research employs a descriptive qualitative method, with data collected through interviews, observation, and documentation. As a novel contribution, this study integrates BMC and Islamic economics to provide a comprehensive analytical framework that connects business efficiency with ethical values. The findings indicate that while the existing BMC management is functional, there are significant weaknesses in the customer segments and distribution channels, leading to a strong dependence on middlemen (tengkulak). From an Islamic economics perspective, principles of justice, honesty, and social solidarity (tafakul ijtimāʿī) have been applied, but the primary challenge lies in the financing practices, which have the potential for riba. In conclusion, this research suggests that optimizing the business model and transitioning to equitable sharia financing are key to the sustainable development of the fish farming business. The practical implications of this study recommend diversifying products and markets, strengthening local partnerships like cooperatives, and providing access to sharia-compliant capital to support the independence of the fish farmers.
Co-Authors Indah Khairunnisa Sihotang Juliana Nasution Muhammad Ikhsan Harahap Muhammad Syahbudi Riska Amaliah Rizky Padlan