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Mega Dwi Septivani
Politeknik Negeri Padang
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Journal : Proceeding Applied Business and Engineering Conference

 1 
How human capital may boost competitive advantage in cafés? Findings from Bukittinggi Gustiawan, Willson; Septivani, Mega Dwi; Afifah, Afifah; Sari, Maya Permata
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study investigated the relationship between Human Capital (HC) and Competitive Advantage (CA) in thecoffee shop industry of Bukittinggi, a prominent tourist destination in West Sumatra. Utilizing a quantitative approach,primary data were collected through structured questionnaires distributed to 55 coffee shop owners. The researchemployed Structural Equation Modeling (SEM) with SmartPLS to analyze the data, aiming to elucidate how investmentsin human capital contributed to achieving competitive advantage in a highly competitive market. The findings indicated asignificant positive relationship between human capital and competitive advantage, highlighting the critical role ofemployee education, skills, and experience in enhancing business performance. Additionally, the study introduced socialcapital as a vital variable linked to networking within the coffee business community, which further supportedcompetitive advantage. The results emphasized the importance of developing human capital strategies for coffee shopowners to thrive in an evolving marketplace. These insights provided practical implications for l ocal entrepreneurs,policymakers, and stakeholders, suggesting that continued investment in human resources could foster business growthand positively impact the tourism sector in Bukittinggi. Ultimately, this research contributed to the broader understandingof human capital's role in driving competitive advantage within small and medium-sized enterprises (SMEs).
The Impact of Online Social Capital in The Context of Social Commerce on Consumer Purchase Intention Septivani, Mega Dwi; Gustiawan, Willson; Wardani, Rahmi
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study aims to examine the influence of online social capital on consumer purchasing interest in thecontext of social commerce. The urgency of this study lies in the increasing number of active users on social media everyyear, making this social commerce trend increasingly growing, because more and more business actors are offering theirproducts and services through social media. This study employs a quantitative approach, focusing on primary data from asurvey of Padang State Polytechnic students as the population. The data is processed using the Structural Equation Model(SEM) to test the hypothesis with the SmartPLS 4.0 program. The results of the study indicate that online social capitalhas a positive effect on consumer purchasing interest. Through these findings, it is hoped that it will contribute tobusiness actors who have used social commerce in their marketing strategies, so that they can take the right policiesthrough the online social capital they have from the experience gained from consumers, and it is recommended forbusiness actors who have not used social commerce to be able to use it along with the massive use of social media today.
Co-Authors Afifah, Afifah Alivia Meyrizka Utami Alivia Meyrizka Utami Alivia Meyrizka Utami Ananda , Risa Dwi Deri Latika Herda Ferdiansyah Ferdiansyah Firdaus Firdaus Herda, Deri Latika Husna, Rifdatul Maya Permata Sari Maya Permata Sari Muhammad Afif Rachmi, Feny Melia Rusfandi Rusfandi Sahid Ridho Sari, Maya Permata Sembiring, Rinawati Wardani, Rahmi Willson Gustiawan