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All Journal Jurnal Pendidikan Generasi Nusantara (JPGENUS)
Atik Astrini
Universitas Muhammadiyah Surakarta
Education

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Accuracy and Readability in The Translation of Online International Advertisement Khafidhta Qudsiana Nurul Arifah; Atik Astrini; Winda Sri Handayani; Anam Sutopo; Dwi Haryanti
JPGENUS: Jurnal Pendidikan Generasi Nusantara Vol. 2 No. 2 (2024): Jurnal Pendidikan Generasi Nusantara (JPGENUS), Edisi Juli-Desember 2024
Publisher : Samudra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61787/b6fs3e75

Abstract

This article explores the intricate process of translating advertisements, emphasizing the importance of linguistic accuracy and cultural relevance in order to effectively convey message between languages. This article highlights the profound influence of advertising language on consumer behavior and the importance of maintaining a balance between precision and coherence. This study uses a literature review methodology to examine various theories and principles related to translation accuracy and readability in advertisements. Key findings reveal that effective advertisement translations must maintain the integrity of the original message while remaining culturally sensitive and engaging. The study highlights five key strategies in translation: transliteration, condensation, addition, recreation, and repetition, as important tools for translators. These strategies ensure that the translation of the advertisement is not only accurate but also resonates well with the target audience, improving its recall and impact. This article concludes that understanding and applying these translation techniques is essential for successful advertising in the global market.
Connectivism in English E-Learning for Students in Public Senior High Schools Atik Astrini; Khafidhta Qudsiana Nurul Arifah; Endang Fauziati; Koesoemo Ratih
JPGENUS: Jurnal Pendidikan Generasi Nusantara Vol. 2 No. 2 (2024): Jurnal Pendidikan Generasi Nusantara (JPGENUS), Edisi Juli-Desember 2024
Publisher : Samudra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61787/evpg1r64

Abstract

Nowadays the impact of online learning is massive in education. The researcher explores the contextualize the connectivism among Generation Z within the cultural and educational in Public Senior High Schools. This study applies library research, the data are taken from related scientific articles, books, and other academic publications that discuss the implementation in E-Learning, particularly in teaching English to High School students. The researchers found that there is no research about implementing connectivism in E-Learning for Senior High School students that belong to Generation Z in Surakarta. This research shows that connectivism English E-Learning for Generation Z finds the positive and improve contextual culture and education. 
Co-Authors Anam Sutopo Dwi Haryanti Endang Fauziati Khafidhta Qudsiana Nurul Arifah Koesoemo Ratih Winda Sri Handayani