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All Journal IMPACTS: International Journal of Empowerment and Community Services Jurnal Pengabdian Cendekia
dika Prawita
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Digital Marketing Literacy and MSMEs Improvement Based On The Teachings Of Ki Hadjar Dewantara: “Ngandel, Kendel, Kandel, and Bandel" Agus Dwi Cahya; Nanang kususma mawardi; dika Prawita; chichi; seliana Intan Tri; Miraldi
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022): IMPACTS: VOL. 1 NO. 1 SEPTEMBER 2022
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.13060

Abstract

This study aims to overcome problems in the community, especially how to increase MSMEs and the importance of digital marketing literacy. This research stage is using the survey stage, identification and overcoming and implementation stages. The result is that many housewives have problems with increasing MSMEs and digital marketing. To overcome the above, socialization and introduction of digital marketing and the improvement of MSMEs were held with the teachings of KHD.
Penguatan Model Manajemen Tradisional UMKM Sate Klatak Pak Untung di Wonokromo dalam Konteks Budaya Lokal dan Tantangan Daya Saing Pitaloka, Dyah Ayu; Dika Prawita; Leni Suciani
Jurnal Pengabdian Cendekia Vol. 1 No. 2 (2025): Edisi Agustus
Publisher : PT Pustaka Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/jpc.v1i2.32

Abstract

UMKM kuliner berbasis tradisi seperti Sate Klatak Pak Untung di Wonokromo, Bantul, merupakan bagian dari kekayaan lokal yang dikelola dengan pola manajemen non-digital dan berbasis pengalaman. Penelitian ini bertujuan untuk menganalisis praktik manajemen tradisional yang digunakan oleh pelaku usaha. Metode utama yang digunakan adalah observasi lapangan. Hasil penelitian menunjukkan bahwa sistem manajemen berbasis ingatan, keterlibatan tenaga kerja keluarga, ketergantungan pasok, dan ketiadaan legalitas usaha menjadi tantangan yang nyata. Namun, kekuatan utama usaha terletak pada konsistensi kualitas rasa, loyalitas pelanggan, dan pengakuan budaya dari masyarakat dan pemerintah lokal. Dengan pendekatan Business Model Canvas (BMC), ditemukan bahwa penguatan usaha dapat dilakukan melalui pencatatan manual sederhana, pelatihan manajemen berbasis budaya, serta diferensiasi nilai budaya sebagai strategi bersaing. Temuan ini menegaskan pentingnya pendekatan adaptif bagi keberlanjutan UMKM kuliner tradisional.
Analisis Strategi Pemasaran (Marketing Mix) Pada Makanan Tradisional Tiwul Kukus Untuk Meningkatkan Penjualan Adestya Nindi Salsa; Serly Faisa Nur Fatika Sari; Berli Ananta; Dika Prawita
Jurnal Pengabdian Cendekia Vol. 1 No. 2 (2025): Edisi Agustus
Publisher : PT Pustaka Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/jpc.v1i2.41

Abstract

Micro, Small, and Medium Enterprises (MSMEs) engaged in the processing of Traditional Steamed Tiwul Food still face challenges in marketing their processed products. This study aims to analyze the marketing strategies of Traditional Steamed Tiwul Food products in Gunungkidul. The method used in this study is a quantitative method through observation, interviews, and documentation, which are then presented in the form of data. The analysis used is an analysis of the influence of the Marketing Mix (product, price, promotion, and location) on the marketing performance of Micro, Small, and Medium Enterprises producing Tiwul Kukus in Gunungkidul. The research results indicate that the marketing strategies for Tiwul Kukus products in Gunungkidul still face several challenges, particularly in the areas of promotion and distribution. The Marketing Mix analysis indicates that the product and price elements have been implemented and executed effectively, but promotion and location still need to be improved to support the marketing performance of the Tiwul Kukus MSME. Data from observation, interviews, and documentation suggest that the use of digital media and the selection of appropriate sales locations play a crucial role in enhancing the product's competitiveness.
Co-Authors Adestya Nindi Salsa Agus Dwi Cahya Berli Ananta chichi Leni Suciani Miraldi Nanang kususma mawardi Pitaloka, Dyah Ayu seliana Intan Tri Serly Faisa Nur Fatika Sari