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All Journal Journal of Economic, Bussines and Accounting (COSTING) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Ajeng Andriani Hapsari
Universitas Pradita
Economics, Econometrics & Finance

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Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products Khoirul Anwar; Bord Nandre Aprila; Ngurah Pandji Mertha Agung Durya; Ajeng Andriani Hapsari; Vivid Violin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1637

Abstract

Today's smartphones are not just a means to fulfill communication needs; they have now become part of the user's lifestyle. Currently, almost every activity and time is spent using a smartphone, such as working, playing, socializing, or carrying out other daily activities. This study intends to examine how lifestyle, marketing, and product quality affect consumers' purchase choices. The basic data used in this study was collected from questionnaires. Using the judgment sampling method, a total of 100 respondents made up the sample. The method of data analysis employs numerous linear regressions. The findings of the study demonstrate that lifestyle significantly affects purchase choices. The high level of lifestyle can be used to explain this influence. Purchase decisions are significantly influenced by promotions. The effect of the significant amount of promotion of 0.000 can be explained. Purchase decisions are significantly influenced by product quality. The impact of the significant degree of product quality of 0.06 can be discussed. The combination of lifestyle, incentives, and product quality has a big impact on buying choices. The substantial level of lifestyle, promotion, and product quality can be used to explain this influence.
Social Commerce Surge: The Fusion of Shopping and Social Media Aditya Pandowo; Shinta Rahmani; Ajeng Andriani Hapsari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10435

Abstract

This study investigates the dynamics of social commerce within PT. Manado Jaya Lestari, focusing on the influence of Social Media Engagement and E-commerce Features on Consumer Trust and Purchasing Behavior. A sample of 100 consumers was selected through random sampling, and data were collected via structured surveys. The analysis was conducted using Smart PLS (Partial Least Squares) to examine both direct and indirect effects. The results reveal that Social Media Engagement significantly influences Consumer Trust and Purchasing Behavior, both directly and indirectly. However, while E-commerce Features demonstrates a significant direct effect on Purchasing Behavior, its indirect effect through Consumer Trust is nonsignificant. These findings underscore the crucial role of consumer trust as a mediator in the relationship between social media engagement and purchasing behavior. The study concludes by emphasizing the importance of fostering consumer trust through active engagement on social media platforms to drive sales, alongside continually improving e-commerce features to enhance the overall online shopping experience. Keywords : Social Media Engagement , E-commerce Features, Consumer Trust, Purchasing Behavior
Co-Authors Adithya Pandowo Bord Nandre Aprila Khoirul Anwar, SE, MM Ngurah Pandji Mertha Agung Durya Shinta Rahmani Vivid Violin