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All Journal JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian kepada Masyarakat Journal of Scientific Research, Education, and Technology Ezra Science Bulletin Journal of Fundamental Management (JFM) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Shinta Rahmani
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Impact of Work-School Conflict to Employee Performance: Moderation of Perception Organizational Support and Work Characteristics Mafizatun Nurhayati; Asep Rokhyadi Permana Saputra; Awan Santosa; Shinta Rahmani; Eny Ariyanto
MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 2 (2022): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2022.v12i2.005

Abstract

Objectives: This study aims to analyze the role of perceived organizational support and job characteristics in the effect of work-school conflict on employee performance.Methodology: The population of this study is employees who work in several agencies in Jakarta, who are also master’s degree students in private universities which are excellence accredited, located in region of Jakarta, with a total sample of 275 respondents. The data analysis was conducted through Partial Least Square-Structural Equation Model (PLS-SEM).Finding: The results showed that work-school conflict has a negative effect on employee performance. Perceived organizational support has a positive effect on employee performance. This study found that organizational support was not able to weaken the effect of work-school conflict on employee performance in employees who were also students. Job characteristics have a positive effect on employee performance.Conclusion: The condition of a person playing multiple roles can cause stress, busy activities, and disturbances that have an impact on sub-optimal performance. Employees believe that the organization cares for and supports them, which is shown fairly in the decisions taken, the existence of good rewards, good working conditions, and support from superiors that will improve employee performance. Variation in skills, task identity, task autonomy, and feedback can affect employee performance, because the greater the diversity of work activities carried out, the more meaningful a person will feel. If a worker who is also a student is not able to manage the role conflict between work and school, the job characteristics will not be able to reduce the conflict, and it will impact to the decrease of employee performance.
Pengaruh Gaya Kepemimpinan Transformasional dan Iklim Organisasi Terhadap Kinerja Karyawan PT Mandiri Sejahtera Budi Akhmad Tarigan; Shinta Rahmani; Rahmat Hidayat; Taqwa Sultan; Antonius Rino Vanchapo; Agus Setiono
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Disiplin kerja karyawan akan dapat ditingkatkan, seiring dengan terselenggaranya kegiatan yang dikelola oleh pemimpin yang memiliki kemampuan dan kreativitas dalam mengelola berbagai kegiatan yang dilakukan dengan baik, efisien dan tersusun dengan baik. Dari data yang diperoleh peneliti, sebagai salah satu komponen dalam disiplin kerja, ditemukan adanya peningkatan jumlah keterlambatan di PT Mandiri Sejahtera. Penelitian ini bertujuan untuk mendeskripsikan pengaruh Pengaruh Gaya Kepemimpinan Transformasional Dan Iklim Organisasi Terhadap Kinerja Karyawan PT Mandiri Sejahtera. Penelitian ini menggunakan kuantitatif pendekatan deskriptif korelasional. Sampel berjumlah 32 orang yang dipilih dengan menggunakan teknik purposive sampling. Pengambilan data tadi dilakukan dengan instrumen angket dengan menggunakan skala Likert. Data dianalisis menggunakan uji-F dan uji regresi berganda. Analisis deskriptif ini menunjukkan bahwa kepemimpinan transformasional variabel gaya dan disiplin kerja tergolong baik, serta iklim organisasi tergolong baik tergolong kondusif. Hasil korelasi menggambarkan: (1). Gaya kepemimpinan memiliki pengaruh yang signifikan pengaruh 0,000 < 0,05 terhadap disiplin kerja, (2). Iklim organisasi berpengaruh signifikan terhadap 0,040 < 0,05 pada disiplin kerja. (3). Kontribusi Gaya Kepemimpinan dan Iklim Organisasi terhadap Disiplin Kerja (R = 0,888). Kesimpulannya, Gaya Kepemimpinan Transformasional Dan Iklim Organisasi Terhadap Kinerja Karyawan PT Mandiri Sejahtera.
The Impact Of Omnichannel Experience And Brand Image On Consumer Purchase Intentions Mediated By Consumer Attitudes Shinta Rahmani; Ervan Susilowati; Femmy Effendy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3918

Abstract

This research investigates the nuanced relationships among omnichannel experiences, brand image, consumer attitudes, and purchasing behavior within the beauty and wellness industry, focusing on PT. Mustika Ratu, Tbk. The study employs a random sampling technique, surveying 60 individuals to gather insights. The direct test results indicate significant direct relationships between omnichannel experiences, brand image, and both consumer attitudes and purchasing intentions. Moreover, the indirect paths highlight the pivotal mediating role of consumer attitudes in translating the impacts of omnichannel experiences and brand image into actual consumer purchases. These findings provide actionable insights for PT. Mustika Ratu, emphasizing the need to strategically cultivate positive consumer attitudes alongside optimizing omnichannel experiences and enhancing brand image to effectively drive purchasing behavior in the competitive beauty and wellness sector.
PERAN MEDIASI PERILAKU PELANGGAN DALAM HUBUNGAN RETARGETING ADVERTISING DAN PRICE DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN DI BERRYBENKA Rahma Novia Ningrum; Shinta Rahmani
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i2.17874

Abstract

This study aims to examine and analyze the Mediation Role of Customer Behavior in Retargeting Advertising and Price Discounts on Purchase Decisions at Berrybenka. This research data is data taken from secondary data of various kinds of literature in the form of literature reviews, books, previous research and previous research hypotheses and primary data obtained from processing questionnaire data filled out by consumers who have visited and made purchases on the Berrybenka web-app. The number of samples used is 144 respondent and the analytical technique used in this study is to use Partial Least Square (PLS) analysis. The findings of previous studies indicate that Retargeting Advertising, Price Discounts and Customer Behavior have a positive and significant effect on Purchase Decisions.
Employee Retention Model with Variables of a Supportive Work Environment Mediated By Organizational Involvement (Study at PT. Carana Bunga Persada) Rahmani, Shinta; Prayoga, Candry
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 1 (2023): Vol. 2 No. 1 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i1.62

Abstract

This study aimed to examine the effect of a supportive work environment and organizational Involvement on employee retention, as well as the mediation effect of organizational Involvement on the relationship between supportive work environment and employee retention at PT. Carana Bunga Persada. The study was conducted on 119 people consisting of 78 men and 41 women who were working at PT. Carana Bunga Persada. The data was then processed using the path analysis technique using the SPSS version 23 program. The results showed that a supportive work environment positively affects employee retention. Organizational Involvement also has a positive effect on employee retention. Organizational Involvement significantly mediated the relationship between a supportive work environment and employee retention. Based on the results of the study, the researchers made implications and suggestions for further research
Social Commerce Surge: The Fusion of Shopping and Social Media Aditya Pandowo; Shinta Rahmani; Ajeng Andriani Hapsari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10435

Abstract

This study investigates the dynamics of social commerce within PT. Manado Jaya Lestari, focusing on the influence of Social Media Engagement and E-commerce Features on Consumer Trust and Purchasing Behavior. A sample of 100 consumers was selected through random sampling, and data were collected via structured surveys. The analysis was conducted using Smart PLS (Partial Least Squares) to examine both direct and indirect effects. The results reveal that Social Media Engagement significantly influences Consumer Trust and Purchasing Behavior, both directly and indirectly. However, while E-commerce Features demonstrates a significant direct effect on Purchasing Behavior, its indirect effect through Consumer Trust is nonsignificant. These findings underscore the crucial role of consumer trust as a mediator in the relationship between social media engagement and purchasing behavior. The study concludes by emphasizing the importance of fostering consumer trust through active engagement on social media platforms to drive sales, alongside continually improving e-commerce features to enhance the overall online shopping experience. Keywords : Social Media Engagement , E-commerce Features, Consumer Trust, Purchasing Behavior
NFTs And Branding: A Marketer's Guide to The Digital Art Craze Shinta Rahmani; Edita Rachma Kamila; Cynthia Eka Violita
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10491

Abstract

This research explores the integration of Non-Fungible Tokens (NFTs) into branding strategies within PT. BISI International, TBk, focusing on the agricultural sector. Utilizing a quantitative approach with a sample of 80 participants, the study investigates the direct and indirect effects of Social Media Engagement (SME) and Marketing Strategy Adoption on Consumer Perception and Market Understanding of NFTs and Branding. The findings reveal significant direct effects of Social Media Engagement and Marketing Strategy Adoption on Consumer Perception and Market Understanding of NFTs and Branding, highlighting the pivotal role of social media engagement and strategic adoption of NFTs in shaping consumer perception and market understanding. Moreover, the study identifies a significant indirect effect of Social Media Engagement on Market Understanding of NFTs and Branding through Consumer Perception, underscoring the mediating role of consumer perception in driving market understanding. However, the indirect effect of Marketing Strategy Adoption on Market Understanding of NFTs and Branding through Consumer Perception is found to be non-significant, suggesting a nuanced relationship between marketing strategy adoption, consumer perception, and market understanding. These insights provide valuable implications for marketers seeking to leverage NFTs to enhance brand positioning, consumer engagement, and market understanding within the agricultural sector.
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI KERJA, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN suwoko, septiani juniarti; Diporini, Vidya Ayu; Rahmani, Shinta
EZRA SCIENCE BULLETIN Vol. 2 No. 2 (2024): July-December 2024
Publisher : Kirana Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/ezrasciencebulletin.v2i2.193

Abstract

Pada era globalisasi setiap organisasi diharuskan melakukan perubahan. Setiap organisasi dituntut mampu berkompetisi. Salah satu strategi mempunyai sumber daya manusia yang baik dan mampu bersaing. Sumber daya manusia merupakan suatu aset perusahaan yang paling berharga, unik, paling murni dan sukar diperkirakan. Dalam mencapai tujuannya, suatu organisasi memerlukan sumber daya manusia sebagai pengelola sistem. Sumber daya manusia juga merupakan faktor sentral dalam pengelolaan suatu organisasi. Mereka yang menjadi penggerak roda organisasi dalam mencapai dan mewujudkan tujuan dan sasaran yang ditetapkan.
Digital Navigation: The Role of Marketing Literacy, Employee Engagement, and Internal Culture in SMEs' Success Kaniawati, Keni; Rahmani, Shinta; Ariawan, Ariawan; Fadhlan, Abdi; Ahmad, Abdul Kadir
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.01

Abstract

Digital marketing is essential for SMEs to achieve and maintain a competitive advantage. This study investigates the influence of digital marketing literacy and employee engagement in digital marketing campaigns on marketing performance, with internal marketing culture, government policy, and market competitiveness as moderating factors. The research uses a quantitative survey method, targeting SMEs in West Java active in digital marketing. Purposive sampling yielded 240 respondents. Data were collected via questionnaires and analyzed using Smart PLS 3 to test the relationships in the conceptual model. Results indicate that digital marketing literacy does not significantly impact marketing performance. However, employee engagement in digital marketing campaigns positively and significantly affects marketing performance. Internal marketing culture enhances the impact of digital marketing literacy and employee engagement on marketing performance. Government policy and market competitiveness do not significantly moderate the effect of digital marketing literacy on marketing performance, but market competitiveness does moderate the impact of employee engagement on marketing performance. This study uncovers new insights about how digital marketing works in SMEs and concludes by recognizing the crucial influence of employee involvement on enhancing marketing performance. This can be a significant advantage in SMEs; visibility and competitiveness are points to always consider, and involving employees in digital marketing efforts is one of them.
The Power of Influencer Endorsements: Uniting Stimuli-Organism-Response Theory with Information Adoption Insights Rahmani, Shinta; Juniarti, Septiani; Sardiana, Anna; Puspita, Puspita
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.5849

Abstract

This study explores the effectiveness of influencer marketing on social media, with a focus on Instagram, by examining the impact of high-quality information and influencer credibility on consumer purchase intentions. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), the research analyzes data from 216 respondents to assess the relationships between information quality, source credibility, sponsorship disclosure, information usefulness, and purchase intention. The findings reveal that high-quality information significantly influences information usefulness, which in turn, affects information adoption and ultimately impacts purchase intention. Notably, information adoption mediates the relationship between information usefulness and purchase intention, though its effect size is relatively modest. The results suggest that while sponsorship disclosure might influence perceptions, credible influencers who provide valuable content can effectively drive consumer engagement and purchasing decisions. Marketers are advised to collaborate with reputable influencers and ensure regular updates of high-quality content to maximize the impact on consumer behavior.
Co-Authors Adithya Pandowo Agus Setiono Ahmad, Abdul Kadir Ajeng Andriani Hapsari Akbar Pahlevi, Akbar Pahlevi Anna Sardiana, Anna Antonius Rino Vanchapo Ariawan Ariawan Asep Rokhyadi Permana Saputra Awan Santosa Budi Akhmad Tarigan Cynthia Eka Violita Diporini, Vidya Ayu Edita Rachma Kamila Eny Ariyanto Ervan Susilowati FADHLAN, ABDI Fatimah Abdillah Femmy Effendy Mafizatun Nurhayati Muhammad Rifqi Prayoga, Candry Puspita Puspita Rahma Novia Ningrum Rahmat Hidayat Ristanti, Vivi Septiani Juniarti, Septiani Susilowati, Ervan suwoko, septiani juniarti Suzana, Andhi Johan Syamsu Rijal Taqwa Sultan