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All Journal Procuratio : Jurnal Ilmiah Manajemen JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Bord Nandre Aprila
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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HUBUNGAN FAKTOR DEMOGRAFI TERHADAP KEPUTUSAN PEMBELIAN EMAS DI KOTA PEKANBARU TAHUN 2021 Bord Nandre Aprila
Procuratio : Jurnal Ilmiah Manajemen Vol 9 No 4 (2021): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v9i4.1695

Abstract

Jewelry is a human need and pleasure because with jewelry a person feels more admired and liked by himself and others. One of the advantages of buying jewelry is not only getting value as accessories but also value added investment. The purpose of this study was to determine the relationship of demographic factors consisting of age, education, occupation, and income to gold purchasing decisions. This research is a quantitative research with a cross sectional design. The Pekanbaru community in 12 sub-districts is the population in this study. The number of samples is 130 people. Samples were collected by accidental sampling technique with a limited number. Data were collected by distributing questionnaires consisting of 13 statements. The results showed that there was a relationship between age, education, and occupation with gold purchasing decisions as evidenced by P value < 0.05 (0.001; 0.023; 0.000). Meanwhile, income does not affect a person's decision to buy gold, with a p value > 0.05 (0.521). This demographic factor can be one of the considerations when gold sellers choose marketing methods to market their products. Perhiasaan adalah kebutuhan dan kesenangan manusia karena dengan perhiasan seseorang merasa lebih dikagumi dan disenangi baik oleh dirinya sendiri maupun orang lain. Salah satu keuntungan membeli perhiasaan yaitu tidak hanya mendapatkan nilai sebagai accesoris tapi juga nilai tambah investasi. Tujuan penelitian ini adalah untuk mengetahui hubungan faktor demografi yang terdiri dari usia, pendidikan, pekerjaan, dan pendapatan terhadap keputusan pembelian emas. Penelitian ini adalah penelitian kuantitatif dengan desain Cross Sectional. Masyarakat Pekanbaru yang berada di 12 kecamatan merupanakn populasi dalam penelitian ini. Jumlah sampel adalah 130 orang. Sampel dikumpulkan dengan teknik accidental sampling dengan batasan jumlah. Data dikumpulkan dengan membagikan kuesioner yang terdiri dari 13 pernyataan. Hasil penelitian menunjukkan adanya hubungan antara usia, pendidikan, dan pekerjaan dengan keputusan pembelian emas dibuktikan dengan P value < 0,05 (0,001; 0,023; 0,000). Sedangkan pendapatan ternyata tidak mempengaruhi keputusan seseorang dalam pembelian emas, dengan p value yang > 0,05 (0,521). Faktor demografi ini bisa menjadi salah satu pertimbangan saat penjual emas memilih metode pemasaran untuk memasarkan produk mereka.
The Influence of Service Quality, Customer Value and Customer Expectations on Customer Satisfaction of Commuter Line Train Services Ratnawita Ratnawita; Bord Nandre Aprila; Abdurohim; Eki Candra; Tengku Kespandiar
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1035

Abstract

The purpose of this study is to ascertain how customer happiness among users of commuter trains is influenced by customer expectations, customer value, and service quality. Multiple linear regression has been employed as the analytical technique. The distribution of questionnaires is the primary method of data gathering in this quantitative study. Accidental sampling is the method employed. Participants in this study were commuter service users from Jabodetabek. Between September and October of 2022, this study was carried out at a number of commuter train starting points, transit stations, and terminating points. Accidental sampling was the method used in this investigation. Questionnaires are distributed to gather this data. The customer expectation variable has no impact on customer satisfaction for consumers of the Jabodetabek commuter rail service, according to the research findings. Customers of the Jabodetabek commuter train service are significantly more satisfied when the customer value variable is taken into account. Customers who utilize the Jabodetabek commuter train service are significantly more satisfied when the service quality variable is taken into account. Consumer happiness is significantly influenced simultaneously by customer expectations, customer value, and service quality.
STRATEGI ANALISIS STRATEGI PEMASARAN PADA KINERJA PEMASARAN PT. GREENTECH CAKRAWALA MOTORINDO Maulana Rezfajri S; Jenny Susanti; Fitri Yani; Bord Nandre Aprila
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v2i1.2455

Abstract

The automotive industry is an industrial sector that can support the income and economic growth of the country. Then the automotive industry sector became important for the Countries of the world. Seeing this phenomenon, countries in this world compete with each other to distribute automotive, especially in motorcycles which in terms of price are more affordable by the public. In the process of collecting data, the author uses observation techniques, namely by making direct observations on employment from the process of observing marketing strategies in offering Kawasaki motorcycle products to PT. Greentech Cakrawala Motorindo. Based on the company's internal and external analysis along with the cartesius diagram, it can be concluded that what makes the main strategy in PT. Greentech Cakrawala Motorindo is a development strategy (growth). Can develop effective distribution channels by prioritizing product quality, especially on Kawasaki brand motorcycles by developing the abilities of workers and utilizing good promotions, especially on social media. Alternative strategies obtained, the most appropriate strategy used by PT. Greentech Cakrawala Motorindo in order to continue to increase sales, namely the formulation of an effective strategy finally obtained is the SO strategy, which is a strategy by using Strength to utilize opportunies owned by the company Based on the SWOT matrix, it can be concluded that several developments through consideration of internal and external factors of the company that can be beneficial for the progress of PT. Greentech Cakrawala Motorindo.
PEMBEKALAN PRAKTEK KERJA INDUSTRI (PRAKERIN) DI SMK MUHAMMADIYAH 3 TERPADU Rizaldi Putra; Pamuji Hari Santoso; Onny Setywan; Okalesa Okalesa; Ria Darmasari; Bord Nandre Aprila
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v3i1.3177

Abstract

The form of this activity is to provide training to SMK students before participating in the Implementation of Industrial Work Practices (Prakerin), which is part of the Dual System Education which is an innovation in the SMK program where students carry out work practices (internships) in companies or industries that are part of the integral part of the education and training process in SMK. This activity was carried out at the Integrated 3 Muhammadiyah Vocational School by inviting lecturers from the Pelita Indonesia Institute of Business and Technology to provide material related to student preparation to take part in internships. This activity was held in early March 2023, while the purpose of holding this activity for Vocational High School (SMK) students is so that students can be prepared to improve quality and basic insights in the world of business or industry.
Bimbingan Teknis Coach Program Wirausaha Merdeka Aksi Pemuda Universitas Riau Rizaldi Putra; Luciana Fransisca; Nyoto Nyoto; Andi Andi; Yulia Putri; Jennifer Chandra; Bord Nandre Aprila; Fitri Yani
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2022): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v2i2.2819

Abstract

UMKM memiliki peranan penting dalam pemulihan perekonomian terutama ketika tejadi krisis. Karena pentingnya peran UMKM dalam perekonomian suatu negara maka Kementrian Pendidikan , Kebudayaan , Riset dan Teknologi (Kemendikbudristek) menggelar suatu program kegiatan yang bertujuan untuk menumbuhkan jiwa wirausaha dikalangan mahasiswa dan diharapkan melahirkan wirausaha muda. Program tersebut adalah Wirausaha Merdeka (WMK) dan program ini dilaksanakan di 17 perguruan tinggi diseluruh Indonesia. Universitas Riau menjadi salah satu perguruan tinggi yang menyelenggarakan dan mendukung program wirausaha merdeka dengan tema kegiatan Wirausaha Merdeka Akselerasi Pertumbuhan Enterprenuer Muda (WMK Aksi Pemuda). Kegiatan ini diikuti oleh 200 kelompok atau diikuti oleh 1001 mahasiswa yang nantinya akan menampilkan hasil prototype produk yang akan dibimbing oleh dosen pembimbing lapangan atau konsultan bisnis
Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products Khoirul Anwar; Bord Nandre Aprila; Ngurah Pandji Mertha Agung Durya; Ajeng Andriani Hapsari; Vivid Violin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1637

Abstract

Today's smartphones are not just a means to fulfill communication needs; they have now become part of the user's lifestyle. Currently, almost every activity and time is spent using a smartphone, such as working, playing, socializing, or carrying out other daily activities. This study intends to examine how lifestyle, marketing, and product quality affect consumers' purchase choices. The basic data used in this study was collected from questionnaires. Using the judgment sampling method, a total of 100 respondents made up the sample. The method of data analysis employs numerous linear regressions. The findings of the study demonstrate that lifestyle significantly affects purchase choices. The high level of lifestyle can be used to explain this influence. Purchase decisions are significantly influenced by promotions. The effect of the significant amount of promotion of 0.000 can be explained. Purchase decisions are significantly influenced by product quality. The impact of the significant degree of product quality of 0.06 can be discussed. The combination of lifestyle, incentives, and product quality has a big impact on buying choices. The substantial level of lifestyle, promotion, and product quality can be used to explain this influence.
Co-Authors Abdurohim Abdurohim Ajeng Andriani Hapsari Andi Andi Eki Candra Fitri Yani Jennifer Chandra Jenny Susanti Kespandiar, Tengku Khoirul Anwar, SE, MM Luciana Fransisca Maulana Rezfajri S Ngurah Pandji Mertha Agung Durya Nyoto Okalesa Okalesa Onny Setywan Pamuji Hari Santoso Ria Darmasari Rizaldi Putra Vivid Violin Yulia Putri