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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar ProBisnis : Jurnal Manajemen Journal of Indonesian Tourism and Policy Studies
Tasya, Nanda
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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MANAJEMEN PEMASARAN PRODUK WISATA KAPAL PESIAR PT. AVS INDONESIA Tasya, Nanda; Nugraha, DKN
Journal of Indonesian Tourism and Policy Studies
Publisher : UI Scholars Hub

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Abstract

Cruises become a new option for travelers to travel with ease, with diverse destinations and lot’s of activities to do. Ships used exclusively for recreational purposes. Such as Costa Cruises, Princess Cruises, Royal Caribbean International, Oceania Cruises, and many others. With diverse of facilities that can be enjoyed on board, cruise ship tours become one of the best choice for tourists who want to relax and enjoy the beauty of the sea. Each brand has different products, facilities, and destinations according to their individual characteristics. Similarly, the marketing and sales strategies implemented. Each brand releases it’s products with a variety of attractive promotions that are biased on offer to tourists. Likewise with PT. AVS INDONESIA which is a company engaged in tourism, especially in the field of travel such as air transportation and travel services.
The effect of Endorsments and Social Media Marketing on Consumer Purchasing Decisions at Anna Online Shop Mursida, Mursida; Uleng, Budiarti Putri; Abel, Abel; Rembulan, Andi; Alfarisih, Alfarisih; Tasya, Nanda
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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An endorsement is a form of support or recommendation given by an individual (usually a public figure, celebrity, or influencer) for a product, service, or brand. Endorsements are typically made by expressing satisfaction or the benefits experienced from using the product, either directly or through media such as advertisements, social media, or testimonials. This study aims to investigate the influence of endorsement and social media marketing on consumer purchasing decisions at Anna Online Shop, both simultaneously and partially. Anna Online Shop is a business operating in the sale of cosmetics, skincare, and makeup through physical stores and digital platforms such as Shopee and Instagram. This study employs a quantitative approach with data collection techniques through a questionnaire administered to 30 respondents who are active consumers. Data were analysed using validity and reliability tests, multiple linear regression analysis, F-tests, t-tests, and determination coefficients. The results indicate that, simultaneously, endorsements and social media marketing significantly influence purchasing decisions. However, partially, only social media marketing has a significant influence, while endorsements do not. This indicates that consumers respond more to information conveyed through social media than to the influence of public figures. These findings imply that an effective marketing strategy for Anna Online Shop is to optimise the use of social media as a means of communication, promotion, and interaction with consumers to enhance purchasing decisions.
PENGEMBANGAN APLIKASI LENGO KIDS (LANGUAGE FOR KIDS) UNTUK MENINGKATKAN KEMAMPUAN MEMBACA PERMULAAN ANAK USIA 5-6 TAHUN Tasya, Nanda; Kurnia, Rita; Satria, Defni
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.55641

Abstract

This research aims to develop and evaluate the feasibility of an interactive digital learning media, the LENGO Kids application, to address the need for engaging reading tools and improve the early reading skills of children aged 5-6 years. This study utilized the Research and Development (R&D) method with the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model. Data collection techniques included observation, interviews, and expert validation questionnaires measured using a Likert scale. The limited trial subjects consisted of six children aged 5-6 years at TK Mutmainnah Dayun. The validation results showed that the LENGO Kids application is highly feasible, with a feasibility percentage of 90% from material experts, 91% from media experts, and 93% from educational practitioners. During the limited trial implementation phase, the practicality response reached 92%. In conclusion, the LENGO Kids application, which integrates visual and audio approaches with the local Malay Riau culture, is proven to be highly feasible and practical as an innovative medium to stimulate letter, syllable, and simple sentence recognition skills in early childhood.
Co-Authors Abel, Abel Alfarisih, Alfarisih Budiarti Putri Uleng Mursida Mursida, Mursida Nugraha, DKN Rembulan, Andi Rita Kurnia Satria, Defni