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All Journal ProBisnis : Jurnal Manajemen Journal of Indonesian Tourism and Policy Studies
Tasya, Nanda
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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MANAJEMEN PEMASARAN PRODUK WISATA KAPAL PESIAR PT. AVS INDONESIA Tasya, Nanda; Nugraha, DKN
Journal of Indonesian Tourism and Policy Studies
Publisher : UI Scholars Hub

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Abstract

Cruises become a new option for travelers to travel with ease, with diverse destinations and lot’s of activities to do. Ships used exclusively for recreational purposes. Such as Costa Cruises, Princess Cruises, Royal Caribbean International, Oceania Cruises, and many others. With diverse of facilities that can be enjoyed on board, cruise ship tours become one of the best choice for tourists who want to relax and enjoy the beauty of the sea. Each brand has different products, facilities, and destinations according to their individual characteristics. Similarly, the marketing and sales strategies implemented. Each brand releases it’s products with a variety of attractive promotions that are biased on offer to tourists. Likewise with PT. AVS INDONESIA which is a company engaged in tourism, especially in the field of travel such as air transportation and travel services.
The effect of Endorsments and Social Media Marketing on Consumer Purchasing Decisions at Anna Online Shop Mursida, Mursida; Uleng, Budiarti Putri; Abel, Abel; Rembulan, Andi; Alfarisih, Alfarisih; Tasya, Nanda
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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An endorsement is a form of support or recommendation given by an individual (usually a public figure, celebrity, or influencer) for a product, service, or brand. Endorsements are typically made by expressing satisfaction or the benefits experienced from using the product, either directly or through media such as advertisements, social media, or testimonials. This study aims to investigate the influence of endorsement and social media marketing on consumer purchasing decisions at Anna Online Shop, both simultaneously and partially. Anna Online Shop is a business operating in the sale of cosmetics, skincare, and makeup through physical stores and digital platforms such as Shopee and Instagram. This study employs a quantitative approach with data collection techniques through a questionnaire administered to 30 respondents who are active consumers. Data were analysed using validity and reliability tests, multiple linear regression analysis, F-tests, t-tests, and determination coefficients. The results indicate that, simultaneously, endorsements and social media marketing significantly influence purchasing decisions. However, partially, only social media marketing has a significant influence, while endorsements do not. This indicates that consumers respond more to information conveyed through social media than to the influence of public figures. These findings imply that an effective marketing strategy for Anna Online Shop is to optimise the use of social media as a means of communication, promotion, and interaction with consumers to enhance purchasing decisions.
Co-Authors Abel, Abel Alfarisih, Alfarisih Budiarti Putri Uleng Mursida Mursida, Mursida Nugraha, DKN Rembulan, Andi