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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan At-Taqaddum Sawwa: Jurnal Studi Gender JMM (Jurnal Masyarakat Mandiri) SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Journal of Islamic Accounting and Finance Research Jurnal Ilmiah Manajemen Kesatuan BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat AL-ARBAH: Journal of Islamic Finance and Banking
Muyassarah, Muyassarah
Fakultas Ekonomi Dan Bisnis Islam, Universitas Islam Negeri Walisongo Semarang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Journal : At-Taqaddum

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POTENSI DAN SELF SATISFACTION PEREMPUAN DALAM PENGEMBANGAN PEMBERDAYAAN EKONOMI ISLAM KREATIF (Studi Kasus Pesisir Nelayan Desa Kragan Rembang Tahun 2018) Muyassarah Muyassarah
At-Taqaddum Volume 11, Nomor 1, Tahun 2019
Publisher : Quality Assurance Institute (LPM) State Islamic University Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/at.v11i1.3491

Abstract

The purpose of this research is to know the potential and self satisfaction womans in empowerment of creative economy with science and tecnologi and self satisfaction of Islamic economic perspective in fisherman of Kragan village. Rembang. Interview approach, documentation, observation and literature searching are use in order to collect data. Analyzing the researchers to be scientific then by reflective thinking by pacing between the method of deduction and induction. The results of this study is to know the various potensis  business that is very varied or creative by the womans of fishermen village Kragan Kab. Rembang. In addition to knowing self-satisfaction means the womans of fishermen in carrying out their creative economic activities in addition to beneficial for himself also useful for his family. Potential women fishermen need local government support to develop the creative potential of women fishermen, for example by using village funds budgeted by the central government. This potential can produce various kinds of creative processed fish such as crispy with various flavors, fish chips with various types of fish and crackers. Satisfaction experienced by the womans of fishermen is the sustenance and enjoyment given by Allah SWT who need to be grateful.==============================================Tujuan penulisan ini untuk mengetahui potensi perempuan dalam mengembangkan  pemberdayaan ekonomi kreatif   dan upaya pendekatannya sudah  bersifat modern ataukah masih manual atau tradisional. Pemberdayaan ekonomi dan self satisfaction yang dilihat dari kaca mata Islam di pesisir  nelayan desa Kragan kab. Rembang menghasilkan kemanfaatan atau kemaslahatan baik diri sendiri maupun maslahatan untuk masyarakat yang lebih luas. Metode penulisan ini menggunakan  cara wawancara, dokumentasi, observasi dan penelusuruan literatur kepustakaan digunakan dalam rangka untuk mengumpulkan data. Penganalisaan yang dilakukan peneliti agar ilmiah maka dengan kritis dan kreatif dilakukan mondar-mandir antara metode yang melalui kesimpulan yang logis dan dengan metode pengumpulan data kemudian dievaluasi untuk menyimpulkan. Penelitian ini mengetahui berbagai potensi bisnis bervariasi atau kreatif perempuan nelayan desa Kragan kab. Rembang. Self satisfaction nelayan dalam aktifitas ekonomi bermanfaat bagi dirinya juga bermanfaat bagi keluarganya. Potensi perempuan nelayan perlu dukungan pemerintah setempat guna mengembangkan  potensi kreatifitasnya perempuan nelayan, misalnya dengan pemanfaatan dana desa yang dianggarkan pemerintah pusat.   Kepuasan yang dialami perempuan-perempuan nelayan merupakan rezeki dan  kenikmatan yang diberikan Allah swt perlu disukuri  sebagai kwajiban perempuan untuk membantu suaminya  merupakan kwajiban istri  bukan merupakan beban.
Competitive Advantage: Influence of Innovativeness, Marketing Sensing Capabilities and Brand Image on Marketing Performance MSE’s Nurudin Nurudin; Muyassarah Muyassarah; Laily Nur Asyifa
At-Taqaddum Vol 13, No 2 (2021)
Publisher : Quality Assurance Institute (LPM) State Islamic University Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/at.v13i2.13380

Abstract

Marketing performance is one of the important factors in realizing business goals. Marketing performance is influenced by various factors. This study aims to determine the effect of innovation, marketing sensing ability and brand image on competitive advantage to realize marketing performance. This research is based on a case study of Batik MSEEs in Central Java. This study uses data analysis The Structural Equation Modelling (SEM) with the number of samples used as many as 169 respondents. The results of this study indicate that innovation, marketing sensing ability, brand image, have a positive and significant effect on competitive advantage. Innovation, marketing sensing ability, brand image, competitive advantage proved to have a significant positive effect on Marketing Performance. Thus, to improve marketing performance, MSMEs need to improve innovation, marketing sensing capabilities and brand image for competitive advantage.
Co-Authors Ahmad Tajuddin Arafat Fita Nurotul Faizah Heny Yuningrum Heny Yuningrum Laily Nur Asyifa Laily Nur Asyifa Maltuf Fitri Muhammad Saiful Muslim Nurudin Nurudin Nurudin Nurudin Rahmiyanti, Firdha Reza Adellya Pratiwi Risma Dewi Astuti Zuliana Rahma