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All Journal Kreativitas Pada Pengabdian Masyarakat (Krepa) JPMI Jurnal Pengabdian kepada Masyarakat IPTEKS Varied Knowledge Journal
Putri Amalia Wardi
Universitas Bumigora
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Varied Knowledge Journal

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Pengaruh Brand Image dan Kualitas Layanan Terhadap Keputusan Pembelian pada Supermarket Matahari Praya M. Chothibul Umam Assa’ady; Susilo Talidobel; Putri Amalia Wardi
Varied Knowledge Journal Vol. 1 No. 3 (2024): Februari : Varied Knowledge Journal
Publisher : CT. Rajawali media Utama

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Abstract

This study aims to investigate the influence of brand and service quality on consumer purchasing decisions. This study was conducted at Matahari supermarket in Praya City by collecting data from a number of respondents who are active consumers. This research uses a quantitative approach by distributing questionnaires to 112 respondents. Data collection was conducted through a survey method using a Likert scale to measure consumer perceptions related to brand, service quality and purchasing decisions. Data analysis techniques The research data was tested by SmartPLS 0.3 analysis testing with the auter model analysis test, inner model and hypothesis testing. The results of this study indicate the X1->Y1 hypothesis that the T Statistic value is 0.550 and the P Values value is 0.580, which means it is rejected, brand image has no effect on purchasing decisions and the X2->Y1 hypothesis that the T Statistic value is 9.919 and the P Values value is 0.000, which means it is accepted, service quality affects purchasing decisions. This research provides understanding in increasing our knowledge of how customer purchasing decisions can be influenced by brand image and service quality. The conclusion of this research is that to influence customer purchasing decisions, businesses must build their brand image and improve the quality of the services they offer.
Manajemen Laba Untuk Menghindari Penurunan Laba Rini Adriani Auliana; Putri Amalia Wardi; Khairunnisa Khairunnisa
Varied Knowledge Journal Vol. 1 No. 3 (2024): Februari : Varied Knowledge Journal
Publisher : CT. Rajawali media Utama

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This research aims to examine the type of earnings management used to avoid earnings decreases. The population of this research is manufacturing companies listed on the Indonesia Stock Exchange during 2017-2020. The sampling technique used purposive sampling with a sample size of 102 companies and 408 observations during 4 years. The analysis technique uses multiple linear regression analysis. This research results real earnings management is used by managers to avoid earning decreases. The real earnings management method used by managers to avoid earning decreases is to increase the company's cash flow. Managers in manufacturing companies can increase company’s cash flow by manipulating sales such as giving discounts or extending credit terms.
Co-Authors Abdul Muhid Apriani Apriani Baiq Nadia Nirwana Ega Dwi Putri Marswandi Khairunnisa khairunnisa M. Chothibul Umam Assa’ady Maghfira Rizky Maulani Rini Adriani Auliana Saka Pawica Wiguna Susilo Talidobel