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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Dehasen Untuk Negeri
Ferdian Fachrie Hero Putra
Universitas Dehasen Bengkulu
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Public Health Other

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The Influence Of Brand Characteristics And Emotional Branding On Purchasing Decisions At Coffee Shop Bengkulu Ferdian Fachrie Hero Putra; Anzori Anzori; Eska Prima Monique Damarsiwi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5358

Abstract

A coffee shop is a place that serves food and drinks, but mainly sells coffee. Generally, what is called a coffee shop is a coffee shop whose place is attractively designed and provides many coffee menus. The purpose of this study was to determine the effect of brand characteristics and emotional branding on purchasing decisions at Bengkulu coffee shops. In this study, the data used is quantitative data, namely data obtained from distributing questionnaires to service users at Coffee Shop Bengkulu. In this study the data used is quantitative data, namely data obtained from distributing questionnaires to consumers at Coffee Shop Bengkulu. Based on the results of the study, there is an influence of brand characteristics (X1) on purchasing decisions (Y) Coffee Shop Janji Jiwa with a tsig value < α (0.000 < 0.05) and a tcount> ttable value (5.749> 1.68195) thus Ho is rejected and Ha is accepted. From the significance value obtained that variable X1 has a positive effect on purchasing decisions (Y). There is an effect of emotional branding (X2) on purchasing decisions (Y) Coffee Shop Janji Jiwa with a tsig value < α (0.000 < 0.05) and a tcount> ttable value (4.346> 1.68195) thus Ho is rejected and Ha is accepted. From the significance value obtained that the X2 variable has a positive effect on purchasing decisions (Y).
Menumbuhkan Jiwa Kewirausahaan Sejak Dini Kelas III Pada SD Negeri 18 Kota Bengkulu Ferdian Fachrie Hero Putra; Aji Sudarsono
Jurnal Dehasen Untuk Negeri Vol 3 No 1 (2024): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i1.5151

Abstract

The introduction or application of the entrepreneurial spirit of students from an early age is very important to create creative and innovative individuals, at SD Negeri 18 Bengkulu city, the application of the entrepreneurial spirit has been applied in a school environment supported by the family environment. To find out the entrepreneurial spirit of students, researchers are interested in fostering the entrepreneurial spirit of SD Negeri 18 Bengkulu city students. The purpose of this community service activity is to foster the entrepreneurial spirit of students of SD Negeri 18 Bengkulu city. The methodology used in this activity is by conducting observations, interviews to obtain information about existing problems and to determine the object to be addressed, then this activity is carried out by providing understanding and training in fostering the entrepreneurial spirit at an early age. Participants in this activity are students of SD Negeri 18 Bengkulu city, teachers, principals and parents of students. From the results of the evaluation of the activity that this activity succeeded in having a positive impact on students of SD Negeri 18 Bengkulu City from the results of questions and answers and from observing the results of training conducted by students in making a work that has selling value.
Co-Authors Aji Sudarsono Eska Prima Monique Damarsiwi Tawakal, Anzori