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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AFEBI Economic and Finance Review SINTA Journal (Science, Technology, and Agricultural) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Ekonomia JELAJAH: Journal of Tourism and Hospitality Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Ekonomia
Eska Prima Monique Damarsiwi
Universitas Dehasen Bengkulu
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EFFECT OF THE ADDITION OF GINGER AND PANDAN EXTRACT ON SOY MILK PROCESSED Hilda Meisya Arif; Eska Prima Monique Damarsiwi
SINTA Journal (Science, Technology, and Agricultural) Vol 2, No 2 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sinta.2.2.39-47

Abstract

Soy milk is a processed product derived from soy bean extraction. Protein contained in soy milk has almost the same amino acid content as animal milk so it can be used as a substitute milk for those who are allergic to animal milk. This soy milk processing does not need to use equipment that is complicated enough, just a simple tool and without special skills. Ginger (Zingiber officinale Roscoe) is one of the findings that belong to the living pharmacy plant, which is believed to eliminate colds, prevent or reduce influenza, cough rheumatism and as an analgesic and anti-inflammatory medicine. Pandan (Pandanaceae) is a monocot plant that has a distinctive aroma.  Pandan also has a green color that can be used as a dye to add to the appeal of soy milk.  Fragrance in pandans can be used for sedatives and at certain levels useful in shortening sleep induction. Testing used 30 panelists with the RAL method and organoleptic testing of color, taste and aroma. The results showed that the PH in soy milk at the treatment of P1,P2,P3 experienced a significant increase so it can be said that the pH of soy milk with the addition of extrax percentage of ginger and pandan by (2%.5% and 7%) increased. Increased PH in soy milk results in the taste of soy milk increasingly bitter and bitter. In organoleptic testing the color of the P2 treatment was preferred by panelists with a value of 4.78. Organoleptic taste obtained the results of P1 has a value of 3.5 which means panelists prefer the taste of soy milk with a treatment of 2% extrax ginger and pandan. Sendagkan on organoleptic testing aroma panelists prefer P3 treatment with a value of 3.76.
ANALISIS STRATEGI PENGEMBANGAN USAHA TAHU TEGUH PRIBADI DI BENGKULU TENGAH Eska Prima Monique; Suswati Nasution
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 2 (2019)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.805 KB) | DOI: 10.37676/ekombis.v7i2.824

Abstract

Small and medium enterprises (SMEs) which are now better known as micro and small enterprises play an important role in the growth of the Indonesian economy. The company carries out a SWOT analysis (Strength, Weakness, Oppurtunity, and Threat) in determining marketing strategies. The respondents in this study are tofu producers, suppliers, consumers, governments, competitors and marketing institutions of Tahu Teguh Pribadi. Where this analysis consists of 2 analysis variables, namely an analysis of internal factors consisting of strengths and weaknesses, and external analysis consisting of opportunities and threats. The IFAS (Internal Factor Analysis Summary) matrix shows that the strength and weakness factors have a total score of 3.01. The EFAS (External Factor Analysis Strategy) matrix shows that opportunity and threat factors have a total value of 3.16. Based on the Cartesian diagram shows that Usaha Tahu Teguh Pribadi is in the Growth quadrant where the quadrant is a very favorable situation. S-O strategy (Strenght-Opportunity) then obtained the factor that must be maintained to be able to take the opportunities that are: Improving product quality by utilizing technological developments to maintain consumer trust and forming associations / unions of business entrepreneurs to maintain bargaining positions against suppliers. The W-O strategy (Weakness-Opportunity) obtained results, namely: Increasing sales volume through product diversification by utilizing culinary policies and improving the quality of human resources through programs from the government. S-T strategy (Great Strenght) shows results: Improving quality and maintaining product continuity with good production management to improve competitiveness. And can improve marketing efficiency by establishing W-T (Weakness-Threat) Strategy partnership relationship, namely: Use simple SOPsfor effectiveness and efficiency. As well as increasing capital and promotion networks through product packaging and increasing human resources
PENGARUH PROFESIONALISME, INDEPENDENSI AUDITOR, ETIKA PROFESIONAL, DAN GAYA KEPEMIMPINAN TERHADAP KINERJA AUDITOR Eska Prima Monique; Suswati Nasution
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 2 (2020)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2268.622 KB) | DOI: 10.37676/ekombis.v8i2.1083

Abstract

Seorang auditor dalam melaksanakan audit atas laporan keuangan tidak semata-mata bekerja untuk kepentingan kliennya, melainkan juga untuk kepentingan pihak lain yang mempunyai kepentingan atas laporan keuangan auditan. Oleh karena itu, dalam memberikan pendapat mengenai kewajaran laporan keuangan yang diperiksa, akuntan publik harus bersikap independen,profesional dan memiliki etika profesi,namum gaya kepemimpinan juga dapat mempengaruhi kinerja seorang auditor.Sampel yang digunakan dalam penelitian sebanyak 60 responden,yang mana data tersebut akan di uji asumsi klasik terlebih dahulu sebelum selanjutnya dilakukan uji analisis regresi berganda.Hasil uji menyatakan bahwa variabel profesionalisme,independensi dan etika profesi memiliki pengaruh yang signifikan terhadap kinerja auditor,sedangkan variabel gaya kepemimpinan tidak memiliki pengaruh yang signifikan terhadap kinerja auditor. Berdasarkan hasil tersebut maka dapat di simpulkan bahwa seorang auditor yang melakukan audit secara profesional akan bersikap independen sehingga hasil audit tidak dapat di pengaruhi oleh pihak lain, hal ini sejalan dengan etika profesi seorang auditor yang harus selalu jujur,tepat waktu,dan dalam pengambilan sutu keputusan selalu tepat tidak memikirkan kepentingan suatu golongan.
PENGARUH KUALITAS JASA DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH PEGADAIAN (Studi Kasus Upc Sawah Lebar ) Ida ayu Made Er Meytha Gayatri; Eska Prima Monique Damarsiwi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 9 No 1 (2021)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2166.488 KB) | DOI: 10.37676/ekombis.v9i1.1219

Abstract

This type of research is a quantitative study in which sampling uses incidental sampling techniques and the number of samples 30 respondents. The technique of answering data using a questionnaire. The data obtained were analyzed using SPSS, with analysis test multiple regression, double correlation analysis and statistical tests (t test, and F test,). The results of the study indicate that simultaneously, service quality and trust variables, together affect loyalty in Upc Sawah Lebar. While partially the service quality variable (X1) significantly influences customer loyalty at Upc Sawah Lebar with a sig value of 0.012. The trust variable (X2) also has a significant effect on customer loyalty at Pegadaian Upc Sawah Lebar with a sig value of 0.21. While the coefficient of determination (R2) of 52.1 for Upc Sawah Lebar means that the contribution of an independent variable explains or influences the dependent variable by 52.1%, while the remaining 47.9% is influenced by other variables not examined in this study. Key Words: service quality, trust
Pengaruh Gaya Hidup, Brand Image dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Bro And Sis Cafe Kota Bengkulu Lita Afiana; Eska Prima Monique Damarsiwi; Nirta Vera Yustanti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 1 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1767.027 KB) | DOI: 10.37676/ekombis.v10i1.1750

Abstract

Kemajuan teknologi pesat serta perubahan lingkungan, pebisnis melakukan perubahan inovasi untuk memenuhi kebutuhan konsumen yang beraneka ragam serta mempertahankan konsumen menghadapi persaingan bisnis, macam usaha dilakukan untuk menciptakan produk unggul serta kegiatan pemasaran menimbulkan perusahaan melakukan strategi mempengaruhi pasar dan mencapai target penjualan. Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup, brand image dan kualitas pelayanan terhadap keputusan pembelian pada Bro and Sis Cafe Bengkulu. konsumen pada Bro and Sis Cafe Bengkulu. Sampel dalam penelitian ini 115 orang pelanggan yang berkunjung ke Bro and Sis Cafe Bengkulu. Hasil peneltian menunjukkan arah regresi positif dengan persamaan. Hasil persamaan regresi berganda menunjukkan persamaan Y = 10.539+ 0.179X1 + 0.409X2 + 0.174X3 dengan arah regresi positif, artinya apabila Gaya Hidup, Brand Image dan Kualitas Pelayanan mengalami peningkatan maka Keputusan Pembelian juga akan meningkat. Gaya Hidup memiliki pengaruh yang signifikan terhadap Keputusan Pembelian pada Bro and Sis Cafe dibuktikan dengan nilai thitung > dari ttabel (2,295 > 1,658) dengan nilai signifikansi sebesar 0,024 < 0,05. Brand Image memiliki pengaruh yang signifikan terhadap Keputusan Pembelian pada Bro and Sis Cafe dibuktikan dengan nilai thitung > dari ttabel (5,470 > 1,658) dengan nilai signifikansi sebesar 0,000 < 0,05. Kualitas pelayanan memiliki pengaruh yang signifikan terhadap Keputusan Pembelian pada Bro and Sis Cafe dibuktikan dengan nilai thitung > dari ttabel (2,640 > 1,658) dengan nilai signifikansi sebesar 0,009 < 0,05. Gaya Hidup, Brand Image dan Kualitas Pelayanan berpengaruh signifikan secara bersama-sama terhadap Keputusan Pembelian pada Bro and Sis Cafe hal ini dibuktikan dengan diperoleh Fhitung > Ftabel (33,102 > 3,08) dengan nilai signfikan sebesar 0,000 dan nilai signifikansi dibawah 0,05.
PENGARUH MOTIVASI DAN MORAL KERJA TERHADAP KINERJA PEGAWAI PADA BADAN PENGELOLAAN KEUANGAN DAERAH KABUPATEN SELUMA Deli Efrianto; Eska Prima Monique Damarsiwi; Tito Irwanto
Jurnal Ekonomia Vol 11 No 2 (2021): JULI 2021
Publisher : LPPM ITBis Lembah Dempo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (113.757 KB) | DOI: 10.54342/stie-je.v11i2.162

Abstract

Tujuan penelitian ini yakni buat mengenali pengaruh motivasi serta moral kerja terhadap kinerja pegawai Badan Pengelolaan Keuangan Daerah Kabupaten Seluma. Ilustrasi dalam riset ini 38 orang ASN pada Badan Pengelolaan Keuangan Wilayah Kabupaten Seluma. Pengumpulan informasi memakai kuesioner dan analisis yang digunakan ialah regresi linier berganda, koefisien determinan serta uji parsial dan simultan. Hasil analisis regresi menampilkan Y= 7, 432+ 0, 325X1+ 0, 523 X2, perihal ini menggambarkan arah regresi yang positif, maksudnya terdapat pengaruh yang positif antara X1 motivasi) serta X2 (moral kerja) terhadap kinerja( Y). Berarti kalau apabila variabel motivasi serta moral kerja bertambah sehingga bakal meningkatkan kinerja. Besarnya nilai koefesien determinasi yakni 0, 570.Perihal ini berarti bahwa X1( motivasi) serta X2 (moral kerja) mempengaruhi terhadap kinerja(Y) sebesar 57% sebaliknya sisanya 43% dipengaruhi oleh variabel- variabel yang lain yang tidak diteliti dalam riset ini. Hasil uji hipotesis secara parsial( uji t) ataupun secara terpisah dapat dilihat bahwa pengaruh motivasi terhadap kinerja memiliki nilai signifikan sebesar 0, 025<0, 05, pengaruh moral kerja terhadap kinerja mempunyai nilai signifikan sebesar 0, 001<0, 05. Maka dapat disimpulkan secara parsial variabel motivasi dan moral kerja memiliki pengaruh yang signifikan terhadap kinerja. pegawai pada Badan Pengelolaan Keuangan Daerah Kabupaten Seluma. Hasil uji hipotesis secara simultan (uji F) atau secara bersama-sama memiliki nilai signifikansi sebesar 0,000 kecil dari 0,05. Artinya variabel motivasi dan moral kerja memiliki pengaruh yang signifikan secara bersama-sama terhadap kinerja pegawai pada Badan Pengelolaan Keuangan Daerah Kabupaten Seluma.
HALAL TOURISM PROMOTION USING E-COMMERCE SOCIAL MEDIA ON TOURIST VISIT: “STUDY IN BENGKULU PROVINCE” Eska Prima Monique Damarsiwi; Nia Indriasari; Ida Anggraini
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.888

Abstract

The concept of tourism today is divided into two, namely conventional tourism and halal tourism. Halal Tourism is a form of cultural-based tourism that promotes the values ​​and norms of Islamic Sharia as its basic foundation. In this digital age millennials access all information through cyberspace. So as to be able to spread information and capture market share in tourism we can utilize electronic marketing or e-marketing. E-marketing or electronic marketing refers to the application of marketing principles and techniques through electronic media and more specifically the internet. E-commerce is a sales system that developed after the discovery of the Internet. This marketing system can be felt to reach the entire world simultaneously without the need for representative branches in all countries. Besides marketing like this can be done 24 hours without stopping in marketing the products. Bengkulu Province Tourism Office data recorded the number of domestic and foreign tourist arrivals in 2018 of 662,766 visits, 798 visits came from foreign tourists (tourists). In 2019, it is targeted to increase the number of domestic tourist visits to reach 394,265–420,025 and tourists to reach 3,972–4,995 visits. With the target of increasing tourist arrivals in Bengkulu, the local government must be more vigorous in terms of tourism promotion in Bengkulu Province. Bengkulu Province which began to face the challenges of tourism was felt to be able to start introducing Halal Tourism as a new Brand in its tourism activities. The difference of this research with the previous one is the independent variable Halal Tourism (X1) by using dimensions: Halal Destination, Halal Public Facilities, Halal Lifestyle, Halal Food in Bengkulu Province. This study uses intervening variables E-Commerce Social Media (Y) which uses dimensions: Context, Communications, Collaboration, Connection to determine the effect on the dependent variable of tourist visits (Z) in Bengkulu Province. This research uses qualitative analysis.The type of data collected in this paper is primary data carried out by distributing questionnaires in the field to get a clear picture of the potential of Halal Tourism using E-Commerce Social Media to increase tourism visits in Bengkulu Province. . The number of samples taken was 150 respondents who met the criteria set by the researcher. The results of the study stated that Halal Tourism (X1) has a significant influence on the variable E-Commerce Social Media (Y). independent variable Halal Tourism (X1) and intervening E-Commerce Social Media (Y) have a significant and partial significant effect on the tourist visit variable (Z). By using the sobel test, the results are obtained that the intervening coefficient has a significant influence on the variable Halal Tourism (X1) on the variable Tourist Visits. Conclusions obtained by researchers that the Government of Bengkulu Province began to be able to introduce halal products in Bengkulu Province, improve existing facilities to make it more Islamic, introduce the Tabot festival which is a traditional warning greeting containing Islamic elements, build sharia hospitality , multiply information about halal food in Bengkulu Province. Such information can be disseminated on the Bengkulu government's tourism website, tourism agency social media accounts, travel agents in Bengkulu Province and outside Bengkulu Province in order to attract local and foreign tourists.
THE EFFECT OF CUSTOMER EXPERIENCE AND BRAND TRUST ON CUSTOMER LOYALTY ON ALLBAIK CHICKEN Hendri Antara; Siswanto Siswanto; Eska Prima Monique Damarsiwi
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.2.115-125

Abstract

The purpose of this study was to determine the effect of customer experience and brand trust on customer loyalty at Allbaik Chicken Sawah Lebar, Bengkulu City. The sample in this study were 50 customers who  made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing.The sample in this study were 50 customers who  made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testingThe sample in this study was 50 customers who made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the analysis method used is multiple linear regression, the test of determination, and hypothesis testing.The results of the t-test regression analysis of the customer experience brand trust variable have a partially significant effect on the customer loyalty variable of consumers at Allbaik Chicken Sawah Lebar, Bengkulu. The results of the F test at the 0.05 significance level explain that the variables of customer experience and brand trust have a significant simultaneous influence on consumer customer loyalty at Allbaik Chicken Sawah Lebar Kota Bengkulu.
The Influence Of Leadership And Reward Style On Employee Performance (Case Study: DPRD Offices Seluma District) Eska Prima Monique Damarsiwi; Nurzam Nurzam; Suswati Nasution
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.1.13-22

Abstract

Human resources are an important factor in globalization to face competition among organizations. Leadership style can be defined as an individual ability to be able to organize, direct, motivate employees to be able to help run an organization. The quality of a leader can be recognized if he can influence, direct and improve employee performance in carrying out all assigned tasks. Rewards will usually be given to employees who have contributed to advancing the company in accordance with the standards set by management. The sample used in this research is 34 employees who have become Civil Servants at the DPRD Office of Seluma Regency. Data collection using a questionnaire and the method of analysis used is multiple regression. Before the regression test was carried out, the validity and readability test would be carried out on the data used in the study. From the hypothesis testing, it is found that the leadership style variable (X1) and the reward variable (X2) have a partially significant relationship to employee performance (Y). The amount of the determinant coefficient is 0.590, which means that the independent variables X1 and X2 will be able to influence the dependent variable Y by 59% while the remaining 41% is influenced by other variables outside of this study. While simultaneously the variables X1 and X2 have a simultaneous effect on variable Y
The Influence of The Interest Rate (BI Rate) and Non Performing Loan (NPL) To The Distribution of Banking Credit in Bengkulu Province in The Years 2013-2015 Eska Prima Monique Damarsiwi
AFEBI Economic and Finance Review Vol 2, No 1 (2017)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (932.624 KB) | DOI: 10.47312/aefr.v2i01.51

Abstract

Banks collect funds from the public in the form of deposits and are distributed back in the form of credit to companies and individuals. This study is aimed to determine the effect of the BI Rate and Non-Performing Loans (NPL) to the capital loan in Bengkulu province in the years 2013-2015. Before doing the multiple regression analysis, the data should be free from the classical assumption.The empiricalresults of this partial analysis show that the variable BI Rate istcount(2.402) >ttable (2,228),this meansthat the BI Rate has a positive effect on bank lending in the province of Bengkulu. Variable Non perfoming loans (NPL) aretcount (2.531)>ttable (2,228) and sig. (0,037) < alpha (0.05), the variable Non-Performing Loan (NPL) revealed a positive and significant effect on bank lending in the province of Bengkulu. Simultaneously the variable BI Rate and Non-Performing Loans (NPL) have the values of F (11.336)> F table (4.96) with sig (0.003) <α (0.05), it means that the variable BI Rate and Non-Performing Loan (NPL) simultaneously / concurrently affect the dependent variable. The result also shows the ability of a model prediction of65.3% while the remaining34.7% are influenced by other factors outside the model that has not been incluioded in the study. Meanwhile the most dominant variable in the study is the variable BI Rate which has a value of the partial coefficient of 62.5%.JEL Classification: E43, E52, E58Keywords: BI Rate, Capital Loan, Non-Performing Loans
Co-Authors ', Darmawansyah Abdul Rahman Agung Surya Pramata Ahmad Soleh Aldi Zulfikar Deli Efrianto Devi Arsianti Dian Safitri Eddlyn Jervis Ferdian Fachrie Hero Putra Gayatri, Ida Ayu Made Er Meytha Helvoni Mahrina Hendri Antara Hilda Meisya Arif Hilda Meisya Arif Ida Anggraini Indra Gunawan Irlis Suanto Iswi Dana Utama Putra Junaidah Junaidah Karona Cahya Susena, Karona Cahya Lita Afiana Muhammad Rahman Febliansa Muhammad Rahman Febliansyah Muhammad Roky Pratama Nenden Restu Hidayah Neri Susanti Nia Indriasari Nia Indriasari Nirta Vera Yustanti Nurzam Pegi Ade Putra Putri Madalena Restu Sukri Sherly Gustianti Siswanto Siswanto Siti Hanila Sulisti Afriani Suswati Nasution Suswati Nasution Tawakal, Anzori Tito Irawanto Tito Irwanto Vellya Agustin Wagini Wahyu Ilahi Yanuardi Yanuardi Yesi Indian Ariska Yessy Indiana Ariska Yudi Irawan Abi Zuzeta Sundari