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All Journal JDM (Jurnal Dinamika Manajemen) Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis JOMPA ABDI: Jurnal Pengabdian Masyarakat Journal of Business Application
Sitaniapessy, Harry Anthony Pierre
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh Kepercayaan, Kecintaan dan Keterikatan Emosional pada Loyalitas Merek Sitaniapessy, Arthur; Aunalal, Zany Irayati; Sitaniapessy, Harry Anthony Pierre
Journal of Business Application Vol. 1 No. 2 (2022): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v1.i2.p143-152

Abstract

This study aims to examine the effect of brand trust, brand love, and brand emotional attachment on brand loyalty. Respondents in this study are customers who own and use OPPO brand Smartphones in Ambon City. This research uses multiple regression analyses and validity and reliability tests to test research instruments. The results showed that the three hypotheses proposed were accepted, which means that brand trust, brand love, and emotional brand attachment affect brand loyalty.
Testing the Antecedents of Attitudes towards Organic Food (An Extended of the Theory of Planned Behaviour) Sitaniapessy, Arthur; Sitaniapessy, Harry Anthony Pierre; Sutrasmawati, Endang
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.42855

Abstract

The primary purpose of this study was to examine purchase intention and behavior of organic food based on the theory of planned behavior. People do not always use their intentions to behave even though intentions are powerful. The novelty of this study is to add two antecedent variables of attitude, namely knowledge about organic food and attention to health. The sampling technique used was purposive sampling. This research was conducted through two studies. Study I was conducted to test the extent of TPB, and Study II tested buying behavior. The sample size is 187 respondents for Study I and 153 respondents for Study II. Data were analyzed using Structural Equation Modeling (SEM) for Study I and Logistic Regression for Study II. The study results show that the overall hypothesis proposed is supported and that intention has a substantial impact on buying behavior of organic food. Based on this research, producers or marketers can develop better marketing strategy models to increase consumer understanding of the benefits of organic food consumption.
Dampak E-Service Quality, Kepercayaan dan Kepuasan Terhadap Niat Pembelian Ulang Widokarti, Joko Rizkie; Sitaniapessy, Arthur; Sitaniapessy, Harry Anthony Pierre
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v4.i2.p379-390

Abstract

Nowdays, consumer purchasing behavior is increasingly shifting to online purchases which promise a lot of convenience. This study aims to examine the effect of E-Service Quality, Trust, and Customer Satisfaction on repurchase intentions in the context of online purchases on e-commerce sites in Indonesia. The sample size in this study was 177 respondents. Hypothesis testing was carried out using multiple regression analysis. The results showed that e-service quality, customer trust as well as customer satisfaction had a positive impact on repurchase intention.
Pelatihan Pengelolaan Bumdes Di Negeri Larike Kecamatan Leihitu Barat Kabupaten Maluku Tengah Patty, Meidylisa; Leiwakabessy, Audry; Pariama, Leonardo Stevy; Sitaniapessy, Harry Anthony Pierre
Jompa Abdi: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Jompa Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jompaabdi.v3i2.1088

Abstract

Pengabdian masyarakat ini dilakukan untuk memberikan solusi bagi pengelolaan badan usaha milik negeri (BUMNeg) Larike yang telah berdiri selama 4 tahun namun unit bisnis yang dikelola hanya unit bisnis keuangan mikro BRILink. Pengurus BUMNeg mengalami kesulitan dalam merencanakan unit usaha baru padahal negeri Larike memiliki banyak potensi dan kebutuhan masyarakat yang dapat dikelola oleh BUMNeg. Solusi yang diberikan adalah berupa pelatihan penyusunan rencana model bisnis baru sesuai potensi dan kebutuhan masyarakat negeri Larike serta akuntansi sederhana untuk mengelola unit bisnis yang terbentuk. Metode yang digunakan adalah metode perencanaan model bisnis canvas yang terdiri dari 9 blok elemen bisnis dan penyusunan model akuntansi sederhana berupa pencatatan transaksi harian, penyusunan laporan laba rugi dan neraca.
Co-Authors Arthur Sitaniapessy Aunalal, Zany Irayati Endang Sutrasmawati Joko Rizkie Widokarti Leiwakabessy, Audry Pariama, Leonardo Stevy Patty, Meidylisa