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All Journal Jurnal Media Akademik (JMA) Botani: Publikasi Ilmu Tanaman dan Agribisnis
Ahmad Fachri
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Pemanfaatan Media Sosial sebagai Media Penunjang Pembelajaran Agribisnis pada Mahasiswa Universitas Adzkia Padang Ahmad Fachri; Juli Adevia; Nora Damayanti
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 2 No. 3 (2025): September: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v2i3.423

Abstract

This study aims to examine the extent to which social media is utilized in agribusiness learning among students at Universitas Adzkia. A quantitative descriptive approach was employed, using a Likert scale-based questionnaire as the research instrument. The collected data were tabulated and classified into score percentages to determine the category of social media utilization. The research was conducted from June to July 2024 using a census method, involving all 38 students enrolled in the Agribusiness Study Program at Universitas Adzkia. The findings indicate that overall, the use of social media in agribusiness learning falls into the moderate category, with a score percentage of 55.76%. When broken down into agribusiness sub-systems, the results show that the use of social media in the agricultural input supply sub-system was 55.76%, in farming activities 56.14%, agricultural product processing 49.67%, marketing 44.08%, and agribusiness support services 47.20%. These results suggest that although social media has been used in the learning process, its utilization is still at a moderate level and not yet evenly distributed across all agribusiness sub-systems. This presents both opportunities and challenges for lecturers and educational institutions to develop more innovative, technology-based learning strategies. To enhance the effectiveness of agribusiness learning, it is recommended that lecturers actively encourage students to use social media in a productive manner. This could be implemented through the assignment of structured tasks that require the use of social media platforms for academic discussions, information searches, and the creation or sharing of relevant agribusiness content. Such efforts are expected to make social media not only a tool that enriches students' learning experiences but also a means to deepen their understanding of the dynamic and ever-evolving field of agribusiness. Ultimately, integrating social media into learning can support the development of digital competencies and practical insights among agribusiness students in higher education.
STUDI LITERATUR: PEMBERDAYAAN MASYARAKAT MELALUI PEMANFAATAN E-COMMERCE UNTUK PENJUALAN PRODUK AGROINDUSTRI Doni Tri Saputra; Ahmad Fachri; Sultani
Jurnal Media Akademik (JMA) Vol. 3 No. 8 (2025): JURNAL MEDIA AKADEMIK Edisi Agustus
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i8.2690

Abstract

Perkembangan teknologi informasi dan komunikasi (TIK) telah membawa perubahan signifikan dalam sektor agribisnis, termasuk agroindustri, yang sebelumnya lebih banyak bergantung pada mekanisme pemasaran konvensional. Pemanfaatan e-commerce membuka peluang strategis bagi petani dan pelaku usaha kecil menengah (UKM) di pedesaan untuk memperluas jangkauan pasar, meningkatkan efisiensi rantai pasok, meminimalkan biaya distribusi, serta memperkuat daya saing produk lokal di tingkat nasional maupun global. Penelitian ini menggunakan metode studi literatur dengan menganalisis artikel ilmiah, laporan penelitian, dan buku terbitan periode 2016–2025. Hasil kajian mengidentifikasi empat strategi utama pemberdayaan masyarakat melalui pemanfaatan e-commerce, yaitu: (1) peningkatan literasi digital untuk memperkuat kemampuan adaptasi teknologi; (2) pendampingan usaha berbasis komunitas guna membangun jejaring kolaboratif; (3) rebranding produk lokal agar memiliki nilai tambah dan identitas pasar yang kuat; serta (4) kemitraan lintas sektor yang melibatkan pemerintah, swasta, dan lembaga pendidikan. E-commerce berpotensi menjadi instrumen pemberdayaan masyarakat pedesaan yang berkelanjutan apabila diiringi strategi tepat dan dukungan kolaboratif yang konsisten.
Co-Authors Doni Tri Saputra Juli Adevia Nora Damayanti Sultani