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All Journal MODUS-Jurnal Ekonomi dan Bisnis Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Sari, Nadia Nila
Universitas Atma Jaya Yogyakarta
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PERSEPSI KONSUMEN MILENIAL TERHADAP KUALITAS LAYANAN PASAR TRADISIONAL (STUDI KASUS PASAR TRADISIONAL DI WILAYAH D.I. YOGYAKARTA) Septiari, Elisabet Dita; Sari, Nadia Nila
Modus Journals Vol 30, No 1 (2018): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v30i1.1584

Abstract

It has been known that Millenial consumer acknowledged as productive and potential consumer. Their unique characteristic has become an attaractive target market for business especially retailer such as traditional market and modern market retailers. The intense competition from the emergence of modern market retailers giving a contribution on the declining number of tradisional market retailer. The problem such as unwell displaying issues, wet environment, uncomfortable, dirty,and interaction issues with the merchants and staffs in Yogyakarta’s tradisional market, has become a research focus of this paper. An overview about Service Quality has raised in order to gain perspective of Millenial consumer over traditional market. The result of this research shown that interaction quality need to be improve due to no standard communication applied between untrained merchants with the consumer. Physical environment quality and process quality need to get further attention by the tradition market administrator to serve Millenial consumer.
PERSEPSI KONSUMEN MILENIAL TERHADAP KUALITAS LAYANAN PASAR TRADISIONAL (STUDI KASUS PASAR TRADISIONAL DI WILAYAH D.I. YOGYAKARTA) Elisabet Dita Septiari; Nadia Nila Sari
Modus Vol. 30 No. 1 (2018): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v30i1.1584

Abstract

It has been known that Millenial consumer acknowledged as productive and potential consumer. Their unique characteristic has become an attaractive target market for business especially retailer such as traditional market and modern market retailers. The intense competition from the emergence of modern market retailers giving a contribution on the declining number of tradisional market retailer. The problem such as unwell displaying issues, wet environment, uncomfortable, dirty,and interaction issues with the merchants and staffs in Yogyakarta’s tradisional market, has become a research focus of this paper. An overview about Service Quality has raised in order to gain perspective of Millenial consumer over traditional market. The result of this research shown that interaction quality need to be improve due to no standard communication applied between untrained merchants with the consumer. Physical environment quality and process quality need to get further attention by the tradition market administrator to serve Millenial consumer.
Transformasi Tata Kelola SDM Menuju Pelayanan Profesional Pada Teman Nginap Hospitality Yogyakarta Debora Wintriarsi handoko; Daniel Yudistya Wardhana; Nadia Nila Sari; Endang Raino Wirjono
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 04 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i04.2607

Abstract

The rapid growth of the tourism sector in the Special Region of Yogyakarta has not yet been fully matched by managerial readiness in the hospitality MSME sector. Teman Nginap Yogyakarta MSMEs are one example of partners facing challenges in human resource (HR) management and organizational structure. This community service program aims to optimize HR management through a participatory-interactive mentoring approach. The program was implemented through six main stages, combining two approaches: academic education (fundamentals of HRM and job analysis) and practitioner-led training (best practices in recruitment, training/on-the-job training, and performance evaluation systems). The final evaluation results showed a very high level of satisfaction among the partner’s management. This mentoring program successfully provided new perspectives and transformed operational processes to be more structured, efficient, and professional, thereby ensuring long-term business sustainability.
Co-Authors Daniel Yudistya Wardhana Debora Wintriarsi handoko Elisabet Dita Septiari Endang Raino Wirjono G. Gunawan