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All Journal Kinerja Optimum : Jurnal Ekonomi dan Pembangunan MODUS-Jurnal Ekonomi dan Bisnis ARTEKS : Jurnal Teknik Arsitektur Abdimas Dewantara International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business, Law, and Education Jurnal Riset Manajemen dan Bisnis Abdimas Indonesian Journal
Elisabet Dita Septiari
Universitas Atma Jaya Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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PERSEPSI KONSUMEN MILENIAL TERHADAP KUALITAS LAYANAN PASAR TRADISIONAL (STUDI KASUS PASAR TRADISIONAL DI WILAYAH D.I. YOGYAKARTA) Septiari, Elisabet Dita; Sari, Nadia Nila
Modus Journals Vol 30, No 1 (2018): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v30i1.1584

Abstract

It has been known that Millenial consumer acknowledged as productive and potential consumer. Their unique characteristic has become an attaractive target market for business especially retailer such as traditional market and modern market retailers. The intense competition from the emergence of modern market retailers giving a contribution on the declining number of tradisional market retailer. The problem such as unwell displaying issues, wet environment, uncomfortable, dirty,and interaction issues with the merchants and staffs in Yogyakarta’s tradisional market, has become a research focus of this paper. An overview about Service Quality has raised in order to gain perspective of Millenial consumer over traditional market. The result of this research shown that interaction quality need to be improve due to no standard communication applied between untrained merchants with the consumer. Physical environment quality and process quality need to get further attention by the tradition market administrator to serve Millenial consumer.
PENGARUH DIMENSI KUALITAS JASA PADA KEPUASAAN KONSUMEN PADA RESTORAN MAKANAN CEPAT SAJI Septiari, Elisabet Dita
Optimum: Jurnal Ekonomi dan Pembangunan Vol 6, No 2 (2016)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.412 KB) | DOI: 10.12928/optimum.v6i2.7831

Abstract

This study was conducted to analyze the effect of service quality dimensions toward customer satisfaction. Not all of these dimensions have same impact toward customer satisfaction in different service companies. A quantitative method was employed in this research. The respondents were customers of fast food restaurant. This study successfully collected the data with purposive sampling and analyzed 110 samples using multiple regressions. There were two fi nding, the fi rst all of the service quality dimensions simultantly impacted customer satisfaction. Second, only tangibles, reliability, and assurance have positive effect toward customer satisfaction. This study gives insight to marketer or manager in service companies to be aware with dimension of service quality dimensions. They must analyze which dimensions that have impact on their customer satisfaction.
The Effect of eWOM as Mediation of Website Quality and Trust Septiari, E Dita
KINERJA Vol 22, No 2 (2018): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (746.675 KB) | DOI: 10.24002/kinerja.v22i2.1810

Abstract

The purpose of this paper is to examine consumer attitudes toward online shopping in Marketplace, Shoppee. The paper used three variables which includes trust, perceived website quality, and electronic word of mouth (eWOM) along with their relationships in order to examine the effects of eWOM as mediator toward website quality and trust relationship. An offline survey was employed targeting online shoppers of Shoppee, one of reputable marketplace in Indonesia. A sample of 200 students in Universitas Atma Jaya Yogyakarta as online shoppers was involved in the online survey. Regression and Path analysis was used to test the hypothesized relationships of the research model. The empirical findings of this research shows that website quality and eWOM are predictor of consumer trust. Hence, EWOM also has mediation effect. The implication of this research is to support the importance of eWOM as key drivers to build trust among customers in online shopping. It also underlines the importance of website quality as important factors in online shopping.Keywords: eWOM, Website quality, Trust, Online Shopping
Perubahan tata guna lahan kampung Prawirotaman kota Yogyakarta sebagai dampak keberadaan kawasan komersial Nino Ardhiansyah; Dhyah Ayu Retno Widyastuti; Elisabet Dita Septiari
ARTEKS : Jurnal Teknik Arsitektur Vol 3 No 2 (2019): ARTEKS : Jurnal Teknik Arsitektur | Januari 2019 ~ Juni 2019
Publisher : Program Studi Arsitektur Fakultas Teknik Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.075 KB) | DOI: 10.30822/arteks.v3i2.66

Abstract

Culture has a very important essence in people's lives. Values that lead to culture seem to be the “breath” for the survival of society. A well-developed culture that can be viewed from both physical and non-physical aspects inherited from generation to generation becomes a tradition that has strong local wisdom. Yet along with its development, its existence may undergo a shift. This condition may exist because of the presence of other cultures that intentionally brought by or unintentionally emerge along with the presence of immigrants. This study aims to identify the shifts of cultural values of the people in Prawirotaman Village, especially in the aspect of community economic activities, through several stages such as: (1) Mapping changes in residential spatial planning in Prawirotaman Village; (2) Exploring economic activities changes in Prawirotaman Village. The results of the study indicate a change in governance and use of land in Prawirotaman Village. This change indeed has implications to socio-economic activities and most particularly to economic or livelihood system. © 2019 Nino Ardhiansyah, Dhyah Ayu Retno Widyastuti, Elisabet Dita Septiari
APAKAH RESIKO PERSEPSIAN MEMODERASI PENGARUH KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PADA E-COMMERCE? Elisabet Dita Septiari
Jurnal Riset Manajemen dan Bisnis Vol 9, No 1 (2014): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2014.91.92

Abstract

This study aims to examine the effect customer perceived risks as moderator in the customer satisfaction and customer loyalty relationship. Researcher used convenience sampling survey. The respondents were customers in Yogyakarta that has experienced as online buyer, to be respondent. The hypothesis be tested using hierarchical regression analysis. The findings show that customer satisfaction positively influences customer loyalty. In addition, perceived risks affect the relationship of customer satisfaction and customer loyalty. Keyword: customer satisfaction, customer loyalty, perceived risks
Pendampingan Kualitas Layanan kepada Minimarket Credit Union Lestari Dharma Yogyakarta Septiari, Elisabet Dita; Francoise, Jeanne
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.487

Abstract

Credit Union Lestari Dharma is one of the cooperatives in Sleman, which has expanded its business from saving and loans into a minimarket business. As a new business, the management of minimarkets needs assistance with how to manage minimarkets so that many consumers come and buy, make profits and survive. The service activity toward minimarket is carried out by providing assistance to the manager and employee of minimarket CU Lestari Dharma in order to improve the quality of service. The material of assistance is SCORE (Sustaining, Competitive, and Responsible Enterprises) and marketing. The method of assitance is training, coaching, and evaluating, which lasts for three months from September to November 2024. The results of training and assistance for minimarket Lestari Dharma are increasing in efficiency of product finding and servicing, increasing in number of product sales, and smoother communication between managers. Overall, this activity have a positive impact on minimarket in increasing productivity and profitability. The continuous implementation of this initiative will help maintain and improve the performance of cooperatives.
LITERATURE REVIEW: FACTORS INFLUENCING ONLINE COMPULSIVE BUYING Pujianto, Jeanne Francoise Cen; Septiari, Elisabet Dita
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.16107

Abstract

This study is a descriptive study with a qualitative approach. The data of this study are literature studies related to “online compulsive buying.” The purpose of this study is to find out what factors influence online compulsive buying. Online compulsive buying is an important issue nowadays. It is because the rapid growth of the internet, followed by social media and e-commerce, has changed consumer buying behavior. The concept of buying before was to come to the store, choose, and pay with physical money; now, just press the smartphone, and it arrives at home. This convenience can satisfy consumers so that they will use it continuously. Online buying behavior will worsen if the consumer’s psychological condition is not good. It is called online compulsive buying. Then, this study was conducted to find. This study uses a literature review method with a systematic approach to explain the factors that influence and create online compulsive buying behavior. Several factors influence online compulsive buying: hypersensitive narcissism, anxiety sensitivity, social networking type, urge of online buying shopping and using social networks after viewing posts of influencers, material values scale (MVS), trier inventory for chronic stress (TICS), Barratt impulsiveness scale-15 (BIS-15), performance expectancy, effort expectancy, social influence, facilitating condition, stimulus - online platform characteristics, scarcity, online buying intention, online impulsive buying behavior, upward social comparison on social network sites, materialism, envy, gender, age, smartphone addiction, mood regulation, smartphone use, flow experience, online compulsive buying, online and offline compulsive buying behavior, distress, economic position, and income. Understanding online compulsive buying is important to understand factors that influence online compulsive buying, and to help consumers make effective interventions to prevent this negative behavior.
Literature Review : Building Trust Sharing Accommodation Renoati, Anindhita Dipa; Septiari, Elisabet Dita
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1030

Abstract

Trust is an important element in the success of accommodation sharing platforms like Airbnb. This study aims to identify and analyze factors that can affect the formation of user trust in the platform. The approach used in this study is a literature review, by collecting and analyzing various relevant studies from Scopus indexed journals in the period of 2019 – 2024. The results of the study show that trust is formed through three main phases, namely before, during, and after the stay. Information transparency, social reviews, and security assurance are important factors in the early phases, while direct interaction with hosts and local experiences reinforce trust during a stay. The bilateral review system and the platform's response to user complaints are key in maintaining user loyalty after a stay. However, the study was limited to Europe and North America so it did not fully reflect Asian cultures that were more group-oriented. Future research is suggested to expand geographical coverage, utilize innovative technology, and examine longitudinal changes in beliefs. The findings of this study provide guidance for platforms to improve user trust and business sustainability.
Optimasi kualitas layanan di Toko Besi BMT Al-Azka Septiari, Elisabet Dita; Pujianto, Jeanne Francoise Cen
ABDIMAS DEWANTARA Vol 8 No 1 (2025)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ad.v8i1.19099

Abstract

BMT Al-Azka adalah koperasi syariah di Yogyakarta yang berkembang dari Koperasi Simpan Pinjam (KSU) menjadi koperasi usaha dengan membuka Toko Besi Al-Azka. Sebagai koperasi baru, pengelola mengalami tantangan mengelola toko fisik dan pemasaran sosial media untuk bertahan di perkembangan zaman yang sangat pesat ini. Oleh karena itu, Universitas Atma Jaya melaksanakan program pengabdian melalui pendampingan SCORE (Sustaining, Competitive, and Responsible Enterprises) selama tiga bulan, dari September hingga November 2024.  Metode pengabdian yang digunakan ada tiga, yaitu pelatihan, pembinaan, dan evaluasi. Hasilnya adalah terjadinya peningkatan kualitas layanan dan promosi yang dirasakan oleh karyawan dan pelanggan. Selain itu, pengelola toko kini lebih percaya diri dalam menjalankan operasional sehari-hari dan lebih siap menghadapi tantangan di masa depan. Pengabdian ini memberikan dampak positif, seperti  memudahkan pembelian barang, anggota koperasi menjadi lebih akrab, serta promosi menjadi lebih efektif. Beberapa rekomendasi kegiatan pengabdian selanjutnya untuk berfokus pada pendampingan dalam pengelolaan layanan digital, seperti pembuatan daftar harga digital, pemanfaatan Google Forms, serta penggunaan sistem POS yang lebih modern guna meningkatkan efisiensi operasional. Selain itu, strategi pemasaran digital dan optimalisasi media sosial juga perlu diperkuat agar toko dapat terus berkembang dan lebih siap menghadapi tantangan di era digital.   Optimizing service quality at Toko Besi BMT Al-Azka   Abstract: BMT Al-Azka is a Sharia cooperative in Yogyakarta that has developed from a Savings and Loan Cooperative (KSU) into a business cooperative by opening the Toko Besi Al-Azka. As a new cooperative, the management faces challenges in managing a physical store and social media marketing to survive in the digital era. Therefore, Universitas Atma Jaya assists the managers through SCORE (Sustaining, Competitive, and Responsible Enterprises) training for three months, from September to November 2024. Three methods are used: mentoring, training, and evaluation. The results are an increase in the quality of service and promotion felt by employees and customers, and the managers are now more confident in carrying out daily operations and are better prepared to face future challenges. This service has positive impacts, such as easier-to-purchase goods, more familiarity with cooperative members, and more effective promotions. Future activities can focus on mentoring in managing digital services, such as creating digital price lists, utilizing Google Forms, and using a more modern POS system to improve operational efficiency. Moreover, digital marketing strategies, and social media optimization also need to be strengthened so that stores can continue to grow and be better prepared to face challenges in the digital era.
Co-Authors Dhyah Ayu Retno Widyastuti Francoise, Jeanne Nino Ardhiansyah Pujianto, Jeanne Francoise Cen Renoati, Anindhita Dipa Sari, Nadia Nila