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All Journal Inkubis: Jurnal Ekonomi dan Bisnis Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Debora Wintriarsi handoko
Universitas Atma Jaya Yogyakarta
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Transformasi Tata Kelola SDM Menuju Pelayanan Profesional Pada Teman Nginap Hospitality Yogyakarta Debora Wintriarsi handoko; Daniel Yudistya Wardhana; Nadia Nila Sari; Endang Raino Wirjono
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 04 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i04.2607

Abstract

The rapid growth of the tourism sector in the Special Region of Yogyakarta has not yet been fully matched by managerial readiness in the hospitality MSME sector. Teman Nginap Yogyakarta MSMEs are one example of partners facing challenges in human resource (HR) management and organizational structure. This community service program aims to optimize HR management through a participatory-interactive mentoring approach. The program was implemented through six main stages, combining two approaches: academic education (fundamentals of HRM and job analysis) and practitioner-led training (best practices in recruitment, training/on-the-job training, and performance evaluation systems). The final evaluation results showed a very high level of satisfaction among the partner’s management. This mentoring program successfully provided new perspectives and transformed operational processes to be more structured, efficient, and professional, thereby ensuring long-term business sustainability.
Attracting Talent: The Role of Employer Prestige in the Green Employee Relation and Job Pursuit Intention Relationship Aloysia Desy Pramusiwi; Debora Wintriarsi Handoko; Daniel Yudistya Wardhana; Niklaus Serafino Setiadi
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.319

Abstract

Background: The global job market is increasingly shaped by environmental values and generational expectations. Organizations are compelled to adopt Green Human Resource Management (GHRM) practices, particularly Green Employee Relations (GER), to meet the sustainability-oriented aspirations of Generation Z job seekers. Objective: This study examines the impact of Green Employee Relations practices on undergraduate students’ Job Pursuit Intention, with Employer Prestige acting as a mediating factor. Methods: Using a quantitative, cross-sectional design and Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from students at a private university in Yogyakarta. Results: The findings indicate that while Green Employee Relations does not directly influence Job Pursuit Intention, it significantly affects Employer Prestige, which in turn positively influences Job Pursuit Intention. Consequently, Employer Prestige mediates the relationship between Green Employee Relations and Job Pursuit Intention. These results suggest that sustainability-driven initiatives enhance organizational reputation among environmentally conscious Generation Z job seekers. Conclusion: This study contributes to the literature on green organizational behavior and provides practical insights for employers and higher education institutions. By aligning human resource policies with the global green transition, organizations can improve employer prestige and more effectively attract future talent within a competitive labor market.
Co-Authors Aloysia Desy Pramusiwi Daniel Yudistya Wardhana Endang Raino Wirjono Niklaus Serafino Setiadi Sari, Nadia Nila