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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal on Education International Journal of Economics, Business and Accounting Research (IJEBAR)
Wulandari Wulandari
Institut Bakti Nusantara
Economics, Econometrics & Finance Education

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Prioritization of the Best Online Platform for MSMEs Using Simple Additive Weighting Method Sutrisno Sutrisno; Wulandari Wulandari; Vivid Violin; Agung Supriyadi; Muhammad Risal Tawil
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

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Abstract

Many MSMEs have begun embracing online marketing platforms to sell their products and services in the current digital era. This is because online platforms facilitate MSMEs' access to a larger market and streamline the transaction process. With so many online platforms accessible today, it is tough to determine which is the best for MSMEs. Hence, a decision-making method is required to aid micro, small, and medium-sized enterprises (MSMEs) in identifying the online promotion platform that best meets the evaluation criteria. Using the Simple Additive Weighting (SAW) method, the primary purpose of this study is to aid micro, small, and medium-sized enterprises (MSMEs) in selecting the online platform that best meets their business objectives. The ranking results demonstrate that decision-making processes can be utilized to rank the most effective internet promotion platforms for MSMEs. From the final results, it is determined that the criteria for segmenting consumer reach and ease of use of applications are important in determining online promotion platforms, with the results of platform prioritization indicating that Instagram and Whatsapp chat media continue to dominate as an alternative online promotion platform for MSMEs.
CONSUMER TRUST AND LOYALTY ON TRANSPORTATION SERVICE BUSINESS David Luhur Pambudi; Sri Rahayu; Susi Sulastri; Wulandari Wulandari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.9796

Abstract

This study aims to determine the marketing strategy implemented by the Dalupa Trans Lampung East bus rental service company, to increase consumer loyalty through consumer trust and satisfaction. This research method uses a quantitative approach. The population in this study were consumers, tenants and passengers of the Dalupa Trans Bus, totaling 333. The sampling technique uses the Purposive Sampling Technique, with the criteria of respondents being consumers who have rented a Dalupa Trans Bus, at least 2 times, at least 17 years old, male or female. Data collection techniques through distributing questionnaires to respondents who meet the criteria. The data analysis method used is Multiple Linear Analysis with the SPSS ( Stistics Product and Service Solution) program . The results of the study prove that consumer trust has a significant effect on consumer loyalty. Consumer satisfaction does not have a significant effect on consumer loyalty. But simultaneously consumer trust and customer satisfaction have a positive and significant effect on consumer loyalty. The conclusions from this study prove that the higher consumer trust, the higher consumer loyalty will also increase, while consumer satisfaction is not able to increase consumer loyalty. Keywords: Consumer Trust, Consumer Satisfaction, Consumer Loyalty, Marketing, Service Business.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN KINERJA PENJUALAN DITINJAU DARI PERSPEKTIF BISNIS Elizabeth Elizabeth; Wulandari Wulandari; Fani Sartika; Donny Dharmawan; Sonny Santosa
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12598

Abstract

Penelitian ini mengkaji taktik pemasaran yang digunakan oleh Pand's Muslim Department Store untuk meningkatkan penjualan dari sudut pandang bisnis Islam. Metodologi penelitian deskriptif diterapkan secara kuantitatif dalam penelitian ini. Wawancara, dokumentasi, dan observasi adalah metode yang digunakan dalam pengumpulan data. Data primer dan sekunder dikumpulkan dari beberapa sumber untuk penelitian ini. Teknik analisis data menggunakan aplikasi SPSS. Demografi yang diteliti terdiri dari pelanggan yang berbelanja di Pand's Muslim Department Store. Sebanyak 97 respon pelanggan memenuhi persyaratan karena proses pengambilan sampel menggunakan metode purposive sampling. Menurut temuan penelitian, strategi pemasaran Pand-yang secara bersamaan berfokus pada segmentasi, penargetan, dan penentuan posisi-secara signifikan meningkatkan kinerja penjualan dari sudut pandang bisnis Islam. Selain itu, strategi ini juga memiliki dampak positif yang penting tergantung pada masing-masing variabel. Kesimpulan dari penelitian ini menunjukkan bahwa positioning, targeting, dan segmentasi berpengaruh terhadap kinerja penjualan bisnis Pand's Muslim Department Store.
Co-Authors Agung Supriyadi David Luhur Pambudi Donny Dharmawan Elizabeth Elizabeth Fani Sartika Muhamad Risal Tawil Nasution, Annio Indah Lestari Sonny Santosa Sri Rahayu Susi Sulastri Vivid Violin