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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal on Education International Journal of Economics, Business and Accounting Research (IJEBAR) NEAR: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia (JPMI) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) BORJUIS (JURNAL OF ECONOMY) Journal of Community Dedication
Wulandari Wulandari
Institut Bakti Nusantara
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Prioritization of the Best Online Platform for MSMEs Using Simple Additive Weighting Method Sutrisno Sutrisno; Wulandari Wulandari; Vivid Violin; Agung Supriyadi; Muhammad Risal Tawil
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

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Abstract

Many MSMEs have begun embracing online marketing platforms to sell their products and services in the current digital era. This is because online platforms facilitate MSMEs' access to a larger market and streamline the transaction process. With so many online platforms accessible today, it is tough to determine which is the best for MSMEs. Hence, a decision-making method is required to aid micro, small, and medium-sized enterprises (MSMEs) in identifying the online promotion platform that best meets the evaluation criteria. Using the Simple Additive Weighting (SAW) method, the primary purpose of this study is to aid micro, small, and medium-sized enterprises (MSMEs) in selecting the online platform that best meets their business objectives. The ranking results demonstrate that decision-making processes can be utilized to rank the most effective internet promotion platforms for MSMEs. From the final results, it is determined that the criteria for segmenting consumer reach and ease of use of applications are important in determining online promotion platforms, with the results of platform prioritization indicating that Instagram and Whatsapp chat media continue to dominate as an alternative online promotion platform for MSMEs.
CONSUMER TRUST AND LOYALTY ON TRANSPORTATION SERVICE BUSINESS David Luhur Pambudi; Sri Rahayu; Susi Sulastri; Wulandari Wulandari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.9796

Abstract

This study aims to determine the marketing strategy implemented by the Dalupa Trans Lampung East bus rental service company, to increase consumer loyalty through consumer trust and satisfaction. This research method uses a quantitative approach. The population in this study were consumers, tenants and passengers of the Dalupa Trans Bus, totaling 333. The sampling technique uses the Purposive Sampling Technique, with the criteria of respondents being consumers who have rented a Dalupa Trans Bus, at least 2 times, at least 17 years old, male or female. Data collection techniques through distributing questionnaires to respondents who meet the criteria. The data analysis method used is Multiple Linear Analysis with the SPSS ( Stistics Product and Service Solution) program . The results of the study prove that consumer trust has a significant effect on consumer loyalty. Consumer satisfaction does not have a significant effect on consumer loyalty. But simultaneously consumer trust and customer satisfaction have a positive and significant effect on consumer loyalty. The conclusions from this study prove that the higher consumer trust, the higher consumer loyalty will also increase, while consumer satisfaction is not able to increase consumer loyalty. Keywords: Consumer Trust, Consumer Satisfaction, Consumer Loyalty, Marketing, Service Business.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN KINERJA PENJUALAN DITINJAU DARI PERSPEKTIF BISNIS Elizabeth Elizabeth; Wulandari Wulandari; Fani Sartika; Donny Dharmawan; Sonny Santosa
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12598

Abstract

Penelitian ini mengkaji taktik pemasaran yang digunakan oleh Pand's Muslim Department Store untuk meningkatkan penjualan dari sudut pandang bisnis Islam. Metodologi penelitian deskriptif diterapkan secara kuantitatif dalam penelitian ini. Wawancara, dokumentasi, dan observasi adalah metode yang digunakan dalam pengumpulan data. Data primer dan sekunder dikumpulkan dari beberapa sumber untuk penelitian ini. Teknik analisis data menggunakan aplikasi SPSS. Demografi yang diteliti terdiri dari pelanggan yang berbelanja di Pand's Muslim Department Store. Sebanyak 97 respon pelanggan memenuhi persyaratan karena proses pengambilan sampel menggunakan metode purposive sampling. Menurut temuan penelitian, strategi pemasaran Pand-yang secara bersamaan berfokus pada segmentasi, penargetan, dan penentuan posisi-secara signifikan meningkatkan kinerja penjualan dari sudut pandang bisnis Islam. Selain itu, strategi ini juga memiliki dampak positif yang penting tergantung pada masing-masing variabel. Kesimpulan dari penelitian ini menunjukkan bahwa positioning, targeting, dan segmentasi berpengaruh terhadap kinerja penjualan bisnis Pand's Muslim Department Store.
Penerapan Sistem Informasi Pengarsipan Surat Desa Pada Pekon Agung Timur Kabupaten Lampung Tengah Eka Ridhawati; Wulandari Wulandari; Yuri Fitrian; Yuli Syafitri; Muhammad Fadly Arasyid
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2024): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v3i2.1326

Abstract

dirasakan sangat besar. Hal ini juga dialami oleh pengelolaan arsip yang memegang peranan penting sebagai sumber informasi, yang bermanfaat sebagai bahan penilaian dalam pengambilan keputusan dan penyusunan program pengembangan lembaga. Tujuan pengabdian ini adalah mengembangkan sistem pengelolaan arsip pada Kantor Balai Desa Agung Timur Kecamatan Kalirejo Kabupaten Lampung Tengah. Saat ini pengelolaan arsip surat masih menerapkan pengelolaan manual, sehingga dalam proses pencarian, penyimpanan, dan pengelolaan surat maupun dokumen arsip masih memerlukan waktu dan tenaga yang lebih. Hasil kegiatan pengabdian ini dalam pengembangan dan penerapan sistem informasi pengarsipan surat pada Kantor Balai Desa Agung Timur meningkatkan efisiensi dan efektivitas pengolahan surat, serta mempercepat proses pencarian informasi dan pengambilan keputusan
Edukasi Penguatan Konsep dan Strategi Digital Entrepreneurship bagi Gen-Z di SMK Islam Adiluwih Kabupaten Pringsewu Lampung Citrawati Jatiningrum; Iing Lukman; Kasmi Kasmi; Wulandari Wulandari; Budi Usmanto
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v5i1.3271

Abstract

Implementasi dalam kewirausahaan digital (digital entrepreneurship) bagi Gen Z pada kenyataannya menghadapi berbagai kendala pada berbagai aspek, namun peluang dan potensi mereka tetap besar dengan kreativitas dan pemanfaatan teknologi digital yang mumpuni. Kegiatan pengabdian ini bertujuan untuk memberi edukasi fundamental dalam penguatan konsep dan strategi kewirausahaan digital yang sukses bagi Gen-Z Pemanfaatan pemasaran digital berperan dalam meningkatkan pendapatan dan dan kesejahteraan masyarakat. Kegiatan ini dilaksanakan di SMK Islam Adiluwih Kabupaten Pringsewu. Hasil kegiatan ini memberikan dampak positif dan signifikan bagi pemahaman siswa/i SMK sebagai generasi muda Gen Z dalam implementasi dan strategi kewirausahaan digital yang akan dijalani. Peningkatan ini juga berdampak pada bisnis atau usaha yang telah dijalankan saat ini, dan menjadi modal dasar untuk menjalankan bisnis di masa yang akan datang untuk menjalankan bisnis secara digitalisasi. Hal lain yaitu terlihat dari ekosistem yang holistik yang akan memberi harmoni antara kemampuan individu dengan instrumen digital dan pada akhirnya menghasilkan wirausahawan digital yang berdaya saing tinggi
Expo Kewirausahaan: Membangun Jiwa Entrepreneur dan Mengasah Kreativitas Anak Sejak Dini, dibangku Usia Taman Kanak-kanak (TK) Insan Mandiri Kota Bandar Lampung Sariyah Astuti; Leni Anggraeni; Dian Puspita; Novi Ayu Kristina Dewi; Marilin Kristina; Miswan Gumanti; Wulandari Wulandari; Rara Marselina Jupon; Nurlela
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 1 No. 4 (2024): April
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v1i4.1147

Abstract

Peningkatan jumlah penduduk dan tingkat pengangguran yang signifikan di Indonesia menimbulkan permasalahan sosial, termasuk kurangnya lapangan pekerjaan. Untuk mengatasi hal ini, penting untuk meningkatkan potensi kewirausahaan masyarakat, terutama di kalangan generasi muda. Salah satu upaya yang dilakukan adalah melalui program expo kewirausahaan di sekolah taman kanak-kanak. Penelitian ini menggunakan pendekatan kualitatif dengan fokus pada peningkatan potensi entrepreneur pada peserta didik TK Insan Mandiri, Kota Bandar Lampung melalui kegiatan expo kewirausahaan. Data diperoleh melalui observasi lapangan dan pengumpulan dokumen terkait kegiatan expo. Hasil analisis menunjukkan bahwa pendidikan kewirausahaan memiliki dampak positif terhadap kecenderungan siswa untuk menjadi wirausaha, serta peran guru dalam memfasilitasi kegiatan ini sangat penting. Melalui kegiatan expo, siswa-siswi TK ini dilatih untuk memiliki ide kreatif, inovatif, dan kemandirian dalam mengelola produk serta mempromosikannya. Kuesioner yang diberikan kepada peserta menunjukkan bahwa sebagian besar siswa menyukai kegiatan expo kewirausahaan, dan banyak dari mereka berminat untuk menjadi wirausaha di masa depan. Kesimpulannya, kegiatan expo kewirausahaan efektif dalam mengembangkan potensi kewirausahaan peserta didik sekolah dasar, serta membentuk karakter kemandirian dan inovasi sejak dini. Diharapkan program ini dapat menjadi model pembelajaran efektif dalam mengembangkan kewirausahaan di sekolah dan berkontribusi pada pembangunan ekonomi Indonesia melalui generasi muda yang siap berwirausaha.
CUSTOMER SATISFACTION ON SOCIAL MEDIA: ANALYSING SENTIMENT AND BRAND PERCEPTION THROUGH BIG DATA Yogi Nurfauzi; Wulandari Wulandari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Abstract

This research aims to analyse the level of customer satisfaction and brand perception on social media through big data-based sentiment analysis methods. By utilising big data technology, data obtained from various social media platforms such as Facebook, Twitter, and Instagram were analysed to identify positive, negative, and neutral sentiments towards brands. This research found a relationship between customer sentiment and brand reputation and loyalty. Positive sentiments contribute to improved customer image and loyalty, while negative sentiments can significantly damage brand reputation. The results demonstrate the importance of continuous monitoring and analysis of social media activity to devise effective marketing and customer service strategies that are responsive to customer needs and perceptions.
DESIGNING A FINANCIAL STRATEGY TO ACHIEVE BUSINESS SUSTAINABILITY Wulandari Wulandari; Muhammad Masykur Abdillah; Rina Apriliani
BORJUIS: JURNAL OF ECONOMY Vol. 1 No. 3 (2024): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

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Abstract

This research aims to formulate financial strategies that support business sustainability amidst increasing demands for companies to operate environmentally and socially responsibly. The research method carried out by researchers is literature. The research results show that sustainable finance strategies depend on accurate risk assessments, efficient resource allocation, and a commitment to transparency and accountability. Effective companies adopt a triple-bottom-line approach, considering the economic, environmental, and social impacts of their business activities. Investments in green technology, energy diversification, and waste reduction initiatives have been proven to increase efficiency and reduce operational costs.
COMMUNITY SERVICE STRATEGY: OPTIMISING THE POTENTIAL OF MSMEs IN THE VILLAGE Wulandari Wulandari; Maryati; Oskar Hutagaluh
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 3 (2024): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

Community service that focuses on optimising the potential of Micro, Small and Medium Enterprises (MSMEs) in villages is a strategic step to improve the welfare and living standards of local communities. This activity begins with the identification of the potential and constraints faced by MSMEs in the area, followed by a comprehensive analysis that helps map out the most relevant interventions. This approach includes skills training, access to capital, and more effective and efficient marketing of products. The active involvement of local communities in MSME development increases the sense of ownership and responsibility for the sustainability of the programme. Collaboration with the government, educational institutions and the private sector is also crucial to provide holistic support. Various forms of concrete support, such as training, technical assistance, and development of marketing networks, are expected to bring positive impacts to small businesses in villages. In this digital era, the utilisation of information technology is key in expanding market reach and improving operational efficiency of rural MSMEs. The implementation of e-commerce and digital marketing allows MSMEs to access a wider market and market their products nationally and internationally. In addition, technology also provides easier access to important information and resources that can support business development. The success and sustainability of this strategy depends on regular evaluation and the ability to adapt the programme based on the results. Continuous programme adjustments ensure that the strategy remains relevant and effective in the face of changing conditions on the ground. Thus, optimising the potential of MSMEs in the village is expected to have a sustainable positive impact, not only for the business actors, but also for the village economy as a whole.
Co-Authors Agung Supriyadi Budi Usmanto Citrawati Jatiningrum David Luhur Pambudi Dian Puspita Donny Dharmawan Eka Ridhawati Elizabeth Elizabeth Fani Sartika Iing Lukman Kasmi Kasmi Kristina, Marilin Leni Anggraeni Maryati Miswan Gumanti Muhamad Risal Tawil Muhammad Fadly Arasyid Muhammad Masykur Abdillah Nasution, Annio Indah Lestari Novi Ayu Kristina Dewi Nurlela Oskar Hutagaluh Rara Marselina Jupon Rina Apriliani Sariyah Astuti Sonny Santosa Sri Rahayu Susi Sulastri Vivid Violin Yogi Nurfauzi Yuli Syafitri Yuri Fitrian