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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) West Science Interdisciplinary Studies JER
Anung Widodo
Politeknik APP Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PURCHASING DECISION OF IPHONE: THE ROLE OF PRODUCT QUALITY, BRAND IMAGE AND E-WOM Christian Kuswibowo; Anung Widodo; Agus Santoso; Hendri Pujianto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11423

Abstract

This study aims to analyze the impact of The Influence of Product Quality and Brand Image on Purchase Decisions for iPhone Cell Phone Products Using Word of Mouth as an Intervening Variable. Iphone users in Tangerang City are the subjects of this study. The study was conducted with 175 respondents using quantitative descriptive methods. The sample length uses a purposeful sampling method that pays special attention to finding patterns. The survey method used when collecting data using a questionnaire tool. The analytical method used in this research is the Component or Variance Based Structural Equation Model where the data processing uses the Partial Least Square (Smart-PLS) program version 3.2.8 PLS. This study proves that product quality has a positive and significant effect on electronic word of mouth, brand image has a positive and significant effect on electronic word of mouth, product quality had a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions and electronic word of mouth had a positive and significant effect on purchasing decisions.
PENGARUH SALURAN DISTRIBUSI TERHADAP PENINGKATAN PENJUALAN JASA BARANG PADA PERUSAHAAN EKSPEDISI Titin Endrawati; Anung Widodo
Jurnal Economic Resource Vol. 2 No. 1 (2019): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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Abstract

Tujuan penelitian ini untuk membuktikan pengaruh saluran distribusi terhadap penjualan jasa. Metode penelitian yang digunakan metode deskriptif kuantitatif yaitu jenis penelitian yang bertujuan untuk menguji teori sehingga diperoleh hasil yang memperkuat penelitian sebelumnya. Teknik pengumpulan data melalui observasi dan penyebaran kuesioner. Hasil penelitian menunjukkan pelaksanaan saluran distribusi pada Perusahaan Ekspedisi sudah baik. Walaupun masih ada hambatan-hambatan yang dihadapi oleh perusahaan dalam pelaksanaan saluran distribusi. Berdasarkan analisis dapat diambil kesimpulan bahwa variable unobserved yang paling mempengaruhi penjualan jasa adalah Variabel keamanan barang sebesar 71%. Sedangkan Variabel yang kurang ,mempengaruhi saluran distribusi adalah Variabel lama pengiriman barang sebesar 15%. Sedangkan Variabel Saluran distribusi mempengaruhi penjualan jasa yaitu sebesar 58%. Dengan asumsi variable saluran distribusi mendukung sepenuhnya terhadap variable penjualan jasa. Saran-saran yang dapat peneliti kemukakan untuk meningkatkan penjualan sebaiknya perlu diadakan survey pasar sehingga akan diketahui sejauh mana konsumen dapat merasa terlayani dengan baik. Perlu adanya peningkatan keamanan sewaktu mengirim barang. Sehingga konsumen ketika melakukan pengiriman barang diharapkan barang tetap terjaga dengan baik dan cepat sampai ke tujuan.
Application of AHP (Analytic Hierarchy Process) Method in Selecting 6 GB Ram Class Smartphone Agus Santoso; Anung Widodo
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1673

Abstract

This research aims to find out the selection of Smartphones on the Samsung, Oppo, Redmi and Realme brands in the best 6 GB RAM class. This study uses the AHP (Analythical Hierarchy Process) method. The sample uses five participants, namely 5 respondents. The model begins by identifying the main criteria, namely Price, Design, Battery Power and Engine Power using the main criteria ranking based on expert opinions to be interpreted in AHP. The second stage in the methodology is to identify sub-criteria by determining the Smartphone brands to be ranked, namely Samsung, Oppo, Redmi and Realme. Primary data was collected by interviewing and observing participants who use 6Gb RAM smartphones for more than a year. The results of the study showed that Realme smartphone got the first rank with a value of 0.283 while Redmi got the second priority with a value of 0.275 and Oppo got the third priority with a value of 0.265 and Samsung got the fourth priority with a value of 0.18, these are the results of this research analysis.
Co-Authors Agus Santoso Christian Kuswibowo Hendri Pujianto Titin Endrawati