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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) West Science Interdisciplinary Studies e-Jurnal Apresiasi Ekonomi JER Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok
Anung Widodo
Politeknik APP Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PURCHASING DECISION OF IPHONE: THE ROLE OF PRODUCT QUALITY, BRAND IMAGE AND E-WOM Christian Kuswibowo; Anung Widodo; Agus Santoso; Hendri Pujianto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11423

Abstract

This study aims to analyze the impact of The Influence of Product Quality and Brand Image on Purchase Decisions for iPhone Cell Phone Products Using Word of Mouth as an Intervening Variable. Iphone users in Tangerang City are the subjects of this study. The study was conducted with 175 respondents using quantitative descriptive methods. The sample length uses a purposeful sampling method that pays special attention to finding patterns. The survey method used when collecting data using a questionnaire tool. The analytical method used in this research is the Component or Variance Based Structural Equation Model where the data processing uses the Partial Least Square (Smart-PLS) program version 3.2.8 PLS. This study proves that product quality has a positive and significant effect on electronic word of mouth, brand image has a positive and significant effect on electronic word of mouth, product quality had a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions and electronic word of mouth had a positive and significant effect on purchasing decisions.
PENGARUH SALURAN DISTRIBUSI TERHADAP PENINGKATAN PENJUALAN JASA BARANG PADA PERUSAHAAN EKSPEDISI Titin Endrawati; Anung Widodo
Jurnal Economic Resource Vol. 2 No. 1 (2019): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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Abstract

Tujuan penelitian ini untuk membuktikan pengaruh saluran distribusi terhadap penjualan jasa. Metode penelitian yang digunakan metode deskriptif kuantitatif yaitu jenis penelitian yang bertujuan untuk menguji teori sehingga diperoleh hasil yang memperkuat penelitian sebelumnya. Teknik pengumpulan data melalui observasi dan penyebaran kuesioner. Hasil penelitian menunjukkan pelaksanaan saluran distribusi pada Perusahaan Ekspedisi sudah baik. Walaupun masih ada hambatan-hambatan yang dihadapi oleh perusahaan dalam pelaksanaan saluran distribusi. Berdasarkan analisis dapat diambil kesimpulan bahwa variable unobserved yang paling mempengaruhi penjualan jasa adalah Variabel keamanan barang sebesar 71%. Sedangkan Variabel yang kurang ,mempengaruhi saluran distribusi adalah Variabel lama pengiriman barang sebesar 15%. Sedangkan Variabel Saluran distribusi mempengaruhi penjualan jasa yaitu sebesar 58%. Dengan asumsi variable saluran distribusi mendukung sepenuhnya terhadap variable penjualan jasa. Saran-saran yang dapat peneliti kemukakan untuk meningkatkan penjualan sebaiknya perlu diadakan survey pasar sehingga akan diketahui sejauh mana konsumen dapat merasa terlayani dengan baik. Perlu adanya peningkatan keamanan sewaktu mengirim barang. Sehingga konsumen ketika melakukan pengiriman barang diharapkan barang tetap terjaga dengan baik dan cepat sampai ke tujuan.
Application of AHP (Analytic Hierarchy Process) Method in Selecting 6 GB Ram Class Smartphone Agus Santoso; Anung Widodo
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1673

Abstract

This research aims to find out the selection of Smartphones on the Samsung, Oppo, Redmi and Realme brands in the best 6 GB RAM class. This study uses the AHP (Analythical Hierarchy Process) method. The sample uses five participants, namely 5 respondents. The model begins by identifying the main criteria, namely Price, Design, Battery Power and Engine Power using the main criteria ranking based on expert opinions to be interpreted in AHP. The second stage in the methodology is to identify sub-criteria by determining the Smartphone brands to be ranked, namely Samsung, Oppo, Redmi and Realme. Primary data was collected by interviewing and observing participants who use 6Gb RAM smartphones for more than a year. The results of the study showed that Realme smartphone got the first rank with a value of 0.283 while Redmi got the second priority with a value of 0.275 and Oppo got the third priority with a value of 0.265 and Samsung got the fourth priority with a value of 0.18, these are the results of this research analysis.
THE EFFECT OF ONLINE SHOPPING EXPERIENCE AND BRAND IMAGE ON LENOVO LAPTOP PRODUCT PURCHASE DECISIONS THROUGH VIRAL MARKETING AS AN INTERVENING VARIABLE Anung Widodo; Agus Wahyudin; Samsul Rizal
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.942

Abstract

This research aims to analyze the influence of online shopping experience and brand image on purchasing decisions for Lenovo laptop products through viral marketing as an intervening variable. .The Jakarta APP Polytektnik case study is the subject of this research. The research was conducted on 180 respondents using quantitative descriptive methods. Sampling using non-probability sampling technique, namely purposive sampling.The survey method used in collecting data was using a questionnaire instrument. This research is explanatory research, which is a study that explains the position of the variables studied in a study by processing it using SmartPLS 4.0 software.. This research proves the influence of online shopping experience has a positive and significant influence on purchasing decisions, brand image has a positive and significant influence on purchasing decisions, online shopping experience has a positive and significant influence on viral marketing, brand image has a positive and significant influence on viral marketing, online shopping experience has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and viral marketing has a positive and significant effect on purchasing decisions. Keywords: Online shopping experience, Brand Image, Viral marketing,Purchase decision
Analisis Pemilihan Smart Phone Kelas Ram 2 Gb Dengan Menggunakan Metode Analythic Hierarchy Process (AHP) (Studi kasus pada Politeknik APP Jakarta) Anung Widodo; Titin Endrawati; Fauzi Saberan
Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok Vol. 1 (2020): Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok 1st, Jakarta 2020
Publisher : Politeknik APP Jakarta

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Abstract

ABSTRAK       Smartphone saat ini bukan merupakan barang mewah tetapi merupakan alat bantu manusia untuk berkomunikasi mencari informasi berita dan berfungsi sebagai alat multinedia Penelitian ini bertujuan untuk mempelajari dan menganalisis  Smartphone terbaik .Penelitian ini menggunakan metode AHP . Survey menggunakan Sampel partisipan orang pengguna smartphone  yaitu 15  responden .       Pengumpulan data primer yang digunakan adalah Kuesioner dan wawancara ke partisipan pengguna smartphone RAM 2Gb selama lebih dari satu tahun  .     Hasil penelitian menunjukkan bahwa smartphone Realme C2 mendapat pringkat pertama yaitu dengan nilai 0,26  sedangkan peringkat  kedua  adalah Oppo A1K dengan nilai 0,25  , sedangkan Samsung A10  yaitu 0,24   dan Redme 7  yaitu 0,22 .Metode AHP diharapkan dapat membantu menentukan alternative pilihan peralatan kebutuhan manusia .Kata Kunci : AHP, Smartphone dan RAM 2GB                                                                         ABSTRACT       Today's smartphone is not a luxury item but a tool for humans to communicate looking for news information and serves as a multinedia tool. This study aims to study and analyze the best smartphones. This research uses the AHP method. The survey uses a sample of participants who use smartphones, namely 15 respondents.       Primary data collection used is a questionnaire and interviews with participants who use 2GB RAM smartphone for more than one year.     The results showed that the Realme C2 smartphone got the first rank with a value of 0.26 while the second rank was Oppo A1K with a value of 0.25, while the Samsung A10 was 0.24 and Redme 7 was 0.22. AHP method is expected to help determine alternatives choice of equipment human needs.Keywords: AHP, Smartphone and 2GB RAM
Tingkat Kepuasan Pelanggan Terhadap Pelayanan jaklingko Pada Pt Jaklingko Jakarta Titin Endrawati; Anung Widodo; Sugeng Raharjo
Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok Vol. 1 (2020): Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok 1st, Jakarta 2020
Publisher : Politeknik APP Jakarta

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Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis hubungan variabel penelitian.Pengaruh parsial variabel  Sarana Prasarana(X1) memberikan pengaruh terhadap variable Kepuasan pelanggan sebesar 62,5%,  sedangkan Pengaruh variabel Kesiapan Pengemudi (X2) memberikan pengaruh terhadap variable Kepuasan pelanggan sebesar 10,1%, dan  pengaruh Ketepatan waktu(X3) terhadap  variable Kepuasan pelanggan sebesar 16,9%,  Pengaruh variable Perilaku Pengermudi (X4) terhadap variable Kepuasan pelanggan sebesar 8,2%,  dan variable Kemudahan biaya (X5) memberikan pengaruh terhadap variable Kepuasan pelanggan (Y)sebesar 25,4%,           Pengaruh secara bersamaan (simultan ) )terhadap variable Kepuasan pelanggan sebesar 71,9%,  sedangkan sisanya sebesar  29,1% ditentukan oleh faktor lain yang belum diketahui yang tidak masuk dalam model penelitian. Kata Kunci : Sarana prasarana, Kesiapan pengemudi,Ketepatan waktu  , Prilaku pengemudi,Kepuasan pelanggan                                                                ABSTRACT            This study aims to analyze the relationship between the research variables. The partial effect of the Infrastructure (X1) variable has an influence on the customer satisfaction variable by 62.5%, while the Driver Readiness variable (X2) has an influence on the customer satisfaction variable by 10.1%, and the influence of Timeliness (X3) on the customer satisfaction variable is 16.9%, the influence of the driver's behavior variable (X4) on the customer satisfaction variable is 8.2%, and the Ease of cost variable (X5) has an effect on the customer satisfaction variable by 25.4. %           The effect simultaneously (simultaneously) on the variable customer satisfaction is 71.9%, while the remaining 29.1% is determined by other unknown factors that are not included in the research model. Keywords: infrastructure, driver readiness, timeliness, driver behavior,Customer satisfaction
ANALISIS KUALITAS PELAYANAN, SALURAN DISTRIBUSI DALAM MENINGKATKAN KEPUASAN KONSUMEN PIZZA HUT DI BEJI DEPOK JAWA BARAT titin endrawati; anung widodo; sugeng raharjo
Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok Vol. 2 (2021): Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok 2nd, Jakarta 2021
Publisher : Politeknik APP Jakarta

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Abstract

Penelitian ini bertujuan untuk menganalisis hubungan variabel penelitian.Pengaruh parsial variabel  Kualitas Pelayanan (X1) memberikan pengaruh terhadap variable Kepuasan konsumen  sebesar 69%,  sedangkan Pengaruh variabel Saluran Distribusi (X2) memberikan pengaruh terhadap variable Kepuasan pelanggan sebesar 46.6%. Pengaruh simultan Kualitas Pelayanan (X1) dan Saluran Distribusi (X2)  terhadap  variable Kepuasan Konsumen sebesa  69.5%,   sedangkan sisanya sebesar  31.5% ditentukan oleh faktor lain yang belum diketahui yang tidak masuk dalam model penelitian. Kata Kunci : Kualitas Pelayanan,Saluran Distribusi dan Kepuasan Konsumen
Co-Authors Agus Santoso Agus Wahyudin Christian Kuswibowo Fauzi Saberan Hendri Pujianto Samsul Rizal Sugeng Raharjo Titin Endrawati