Garuda - Garba Rujukan Digital

p-Index From 2020 - 2025

4.273

P-Index

This Author published in this journals

All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Accounting and Investment Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Inovator : Jurnal Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business Studies Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Universitas Bung Hatta Kajian Branding Indonesia Jurnal Pengabdian Teratai Journal of Islamic Education and Innovation (JIEI) International Journal of Integrative Sciences Prosiding Simposium Nasional Multidisiplin (SinaMu) Jurnal Keuangan dan Bisnis IERA, Islamic Education and Research Academy Journal of Sustainable Economic and Business

Christian Kuswibowo

Politeknik APP Jakarta

Author-ID : 3980889

Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Physics Public Health Social Sciences Transportation Other

Published : 26 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3

The impact of Service Performance on Customer Satisfaction and Customer Loyalty During Covid-19 Pandemic: A Case Study of Bank BTN Christian Kuswibowo
International Journal of Business Studies Vol 6 No SI (2022): Special Issue on the post Covid-19 pandemic: Reshaping the future of sustainable
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i1.211

This study is to analyze the impact of service performance and customer satisfaction as a moderating variable on customer loyalty of Bank BTN (Bank Tabungan Negara) in COVID-19 Pandemic. The object of this research is the customers of Bank BTN. This research was conducted on 200 respondents using a quantitative descriptive approach. Determination of sample size using purposive sampling technique, purposive sampling technique is a technique of determining the sample with certain considerations. Methods of data collection using survey methods, with the research instrument is a questionnaire. The approach used in this research is the Structural Equation Model with the Smart-PLS analysis tool. This study proves that service performance has a positive and significant effect on customer satisfaction, service performance has a positive and significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty. The implication of this study is to encourage the industry to improve and maintain their service performance especially during this pandemic to increase their customer satisfaction and customer loyalty level.

HUBUNGAN ANTARA KEPUASAN KERJA DAN KOMITMEN ORGANISASI: STUDI KASUS DI HITAY INVESTMENT HOLDING Christian Kuswibowo
Jurnal Ilmiah Manajemen dan Bisnis Vol 3, No 1 (2017): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v3i1.3548

Is there any relationship between Job Satisfaction and Organizational Commitment?Today, one of the most fundamental issues of managers is improving job satisfaction ofthe employee and organizational commitment. It is impossible to get efficiency from anemployee who is not satisfied with his job and has a low organizational commitment.Therefore, these two concepts must be well understood to keep up the activities oforganizations in an effective way. Normally, enterprises should meet the expectations andneeds of the employees. Only in this way, the enterprises can motivate their employees.And employees will develop a commitment within the frame work of organizationalconditions in which they are motivated and satisfied and also by increasing theirperformance in this direction, they will make efforts in line with the objectives of theorganization itself. For this reason, which is vital in sustaining the business, the employeesmust do their best to increase job satisfaction and organizational commitment.In thisstudy, the effects of Job Satisfaction and Organizational Commitment were diagnosed.The research was carried out in Hitay Investment Holding in İstanbul. In order todetermine the job satisfaction, Manual for the Minnesota Satisfaction Questionnaire byWeiss, Dawis, England, Lofquist (1967) was used. the organizational commitment, Meyerand Allen (1997) The ‘Three-component model of organizational commitment’ was used.In the analysis process of the acquired data, an appropriate statistics programme has beenused with the demographical information of 89 employees have been collected.Correlation Coeffıcients and Regression Analysis has been applied in order to measure therelationship between job satisfaction and organizational commitment.Finally, it comes to aresult that there is a significant relationship between job satisfaction and organizationalcommitment. In the end of this thesis, some suggestions have been proposed to themanagers in order to increase the job satisfaction and organizational commitment ofemployees.

ANALISIS PENGARUH BRAND IMAGE, PROMOTION, DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI PADA APLIKASI ONLINE SHOP Christian Kuswibowo (Politeknik APP); Aji Kresno Murti (Politeknik APP)
Jurnal Manajemen Industri dan Logistik (JMIL) Vol 5, No 1 (2021): page 01 - 74
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i1.726

AbstractThis research is conducted to examine the outcome of Brand Image, Promotion, and e-WOM toward Purchase Intention in the Online Shop application. The object of this research is millennial consumers who utilizes Shopee application in Jakarta area. This research was conducted on 150 respondents using a quantitative descriptive approach. Determining the sample size using purposive sampling technique due to some contemplation. Data collection method using a survey method, with the questionnaire as its research instrument. The approaches equipped in this research is the Structural Equation Model (SEM) with the Smart-Partla Least Square analysis tool. This research proves that Brand Image had a positive and significant effect on Purchase Intention in the Online Shop application, Promotion has a positive and significant effect on Purchase Intention in the Online Shop application and EWOM has a significant and fundamental outcome on Purchase Intention in the Online Shop application.AbstrakPenelitian ini ditulis oleh peneliti untuk melakukan analisis pengaruh antara Brand Image, Promotion, dan Electronic Word of Mouth (EWOM) terhadap Minat Beli pada aplikasi Online Shop. Objek riset ini merupakan para konsumen milenial yang menggunakan aplikasi Shopee di area DKI Jakarta. Pendekatan deskriptif kuantitatif digunakan dalam riset ini dengan memanfaatkan 150 responden. Teknik purposive sampling juga dimanfaatkan untuk penentuan ukuran sampling, purposive sampling technic dipilih karena pertimbangan beberapa faktor oleh peneliti dalam penerapannya. Pengumpulan data menggunakan survey method, dengan kuesioner sebagai instrument penelitiannya. Pendekatan penelitian menggunakan Structural Equation Model dengan dukungan Smart-Partial Least Square sebagai alat analisis riset. Riset ini memperlihatkan bahwa Brand Image memberikan pengaruh positif dan signifikan terhadap Minat Beli pada aplikasi Online Shop, Promotion memberi pengaruh positif serta signifikan terhadap Minat Beli pada aplikasi Online Shop serta Electronic Word of Mouth atau e-WOM berdampak positif signifikan terhadap Minat Beli pada aplikasi Online Shop.

The Effect of Service Quality And Customer Value on Customer Satisfaction at Celebrity Fitness Margo City Christian Kuswibowo
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 2 (2022): IJBE, Vol. 8 No. 2, May 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.2.313

This research is aimed at analyzing the effect of both service quality and customer value towards customers’ contentment at Celebrity Fitness Margo City. The customers who are members of Celebrity Fitness Margo City are chosen as the object of this research. There were 75 respondents chosen by employing a quantitative descriptive method, thus, size were determined through incidental sampling technique due to certain considerations. The data was collected under a survey methods, by spreading questionnaires as the research instrument. Structural Equation Model with Smart-PLS analysis equipment is applied as an approach in this study. This study result shows that Service Quality owns a positive and crucial impact on Customer Contentment at Celebrity Fitness Margo City. In addition, the Customer Value performed a positive and significant effect towards Customer Contentment at Celebrity Fitness Margo City. On that account, it come to an end that both service quality and customer values play an important role in customer satisfaction, as the improvement in these both categories automatically increase the level these two key roles from the customer perspective. Keywords: service quality, customer value, customer satisfaction, SEM, celebrity fitness

ANALISA PROMOTION STRATEGY DAN ENGAGEMENT AKUN INSTAGRAM PADA HOTEL NEW AYUDA BOGOR Christian Kuswibowo; Citra Yuniar Darmawan
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19996

This study aims to determine the promotion strategy on Social media Instagram New Ayuda Hotel at Puncak Bogor. The analysis of the promotion strategy in this study uses the promotion mix theory which consists of 5 strategies, namely: Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing. This research is a type of qualitative descriptive research. Data collection methods in this study were interviews, observation, and documentation. In this study, the validity of the data was tested using a triangulation examination technique. To test the validity of the data in this study, a triangulation method was carried out by comparing information or data from observations on Instagram @newayudahotel and the results of interviews with speakers at New Ayuda Hotel at Puncak Bogor. The result of this final project is New Ayuda Hotel at Puncak Bogor in managing its Instagram using Personal Selling, Sales Promotion, Public Relations and Direct Marketing strategies. From the research data regarding the promotion strategy on Instagram @newayudahotel it is good but not optimal. Because there are some obstacles such as the lack of consistency in creating Instagram content. Therefore, it is necessary to make a planning schedule in managing Instagram @newayudahotel.

Analisis pengaruh kompetensi, motivasi kerja dan pengembangan karir terhadap produktivitas kerja guru pada lembaga pendidikan Islam Christian Kuswibowo
Journal of Islamic Education and Innovation Vol 2, No. 2: July - December 2021
Publisher : Universitas Ahmad Dahlan

Produktivitas kerja guru masih menjadi problematika pengurus yang menuntut untuk diberikan tindakan yang terukur dan terencana. Penelitian dilaksanakan dengan maksud menganalisis pengaruh kompetensi kerja, motivasi kerja dan pengembangan karir terhadap produktivitas kerja guru pada lembaga pendidikan Islam SMP dan SMK Al Hamidiyah. Objek penelitian ini adalah kompetensi kerja, motivasi kerja, pengembangan karir, dan produktivitas. Adapun subjek penelitian ini adalah guru di dua sekolah tersebut. Responden pada penelitian ini dilakukan terhadap 42 responden, pendekatan penelitian kuantitatif dengan jenis asosiatif. Data dikumpulkan dengan angket penelitian terhadap responden dengan sampel dilakukan terhadap seluruh populasi yang dijadikan sebagai responden. Instrument penelitian menggunakan kuesioner. Teknik analisis data yang digunakan yaitu teknik analisis Structural Equation Model (SEM) dengan alat analisis Smart-PLS. Hasil penelitian ini menunjukkan bukti kompetensi memiliki pengaruh yang positif dan signifikan terhadap produktivitas kerja guru. Motivasi kerja berpengaruh positif dan signifikan terhadap produktivitas kerja guru. Pengembangan karir berpengaruh positif dan signifikan terhadap produktivitas kerja guru.

The Impact of Foreign Investor Ownership Level on Agency Problems of Manufacturing Companies in Indonesia Ahmad Cahyo Nugroho; Dedi Febrianto; Avia Enggar Tyasti; Christian Kuswibowo
Journal of Accounting and Investment Vol 21, No 1: January 2020
Publisher : Universitas Muhammadiyah Yogyakarta, Indonesia

Research aims: Investment plays an essential role in the business growth of a company and the economy to develop more broadly. The role makes each institution implement investment targets and takes all actions to support the realization of investment targets. This study proves that foreign investors can change the investment behavior of companies and the interaction among decisions.Design/Methodology/Approach: The study used a dynamic panel data analysis method based on the financial statements of 100 manufacturing companies listed on the Indonesia Stock Exchange (IDX).Research findings: Increasing foreign ownership does not always reduce agency problems. The analysis shows that the level of share ownership of foreign investors changed the company’s investment behavior. These results indicate that there are different agency problems in different ownership level of foreign investors.Theoretical contribution/Originality: This study provides a new perspective and empirical evidence that the relationship between agency problems and foreign share ownership is not static.Practitioner/Policy implication: This study analyzes the effect of the composition of foreign investors on the allocation of corporate funds by investigating capital asset investment and current asset investment interactions. This research contributes to the firm's ability to control its own goals.Research limitation/Implication: This research has not considered the company's risk characteristics related to the type of industry. For further research development, it is necessary to consider the company's risk characteristics to enhance the analysis.

Scarlett Products Booming: Does Experiential Marketing Matter? Christian Kuswibowo; Catur Erty Suksesty; Febrina Mahliza; Yennida Parmariza; Muhammad Faisal Anwar
Jurnal Manajemen Universitas Bung Hatta Vol. 18 No. 1 (2023): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v18i1.22089

The study intentions to observe and analyze the effect of Brand Image and Product Quality on Purchase Intention of Scarlett products through Experiential Marketing as the Variable of Intervening. Causal research method was used here in order to define if there is any causal relation from independent to dependent variables. Data collection technique was benefitted the questionnaire. The population chosen were users of Scarlett products in West Jakarta area. The sample of this research is the consumers who use the Scarlett product with a total of 100 respondents who were selected randomly using random sampling technique. The Structural Equation Model was used as the research approach with Smart-PLS 3.2.8 version analysis research tool. It is found that Brand Image influenced both Purchase Intention and Experiential Marketing positively and significantly. Product Quality effected both Experiential Marketing and Purchase Intention significantly and positively. Experiential Marketing proved to effect Purchase Intention positively and significantly as the implication, Experiential Marketing should be maintained more broadly to increase Purchase Intention.

Pengaruh Rekrutmen, Kompetensi dan Pelatihan Kerja Terhadap Produktivitas Karyawan Christian Kuswibowo; Catur Erty Suksesty
Simposium Nasional Mulitidisiplin (SinaMu) Vol 3 (2021): Simposium Nasional Multidisiplin (SinaMu)
Publisher : Universitas Muhammadiyah Tangerang

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh rekrutmen, kompetensi dan pelatihan terhadap produktivitas karyawan pada CV Alyssa Prima Mandiri. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Objek penelitian adalah karyawan CV Alyssa Prima Mandiri dengan jumlah populasi sebanyak 44 orang. Teknik pengambilan sampel menggunakan nonprobability sampling dengan ukuran sampel 44 karyawan yang merupakan seluruh jumlah populasi. Analisis data yang digunakan dalam penelitian ini adalah alat analisis Structural Equation Model (SEM) dengan menggunakan software Smart-PLS versi 3.0. Hasil dari penelitian ini adalah bahwa rekrutmen memiliki pengaruh yang positif dan signifikan terhadap produktivitas karyawan, dan kompetensi memiliki pengaruh yang positif dan signifikan terhadap produktivitas karyawan, dan pelatihan memiliki pengaruh yang positif dan signifikan terhadap produktivitas karyawan.

ANALISIS PERSONAL SELLING DI ERA PANDEMI PADA TOYOTA AUTO2000 CILANDAK JAKARTA SELATAN Erdin Febriansyah Chaniago; Christian Kuswibowo Kuswibowo
Prosiding Simposium Nasional Multidisiplin (SinaMu) Vol 4 (2022): Simposium Nasional Multidisiplin (SinaMu)
Publisher : Universitas Muhammadiyah Tangerang

AbstrakPenelitian ini bertujuan untuk mengetahui Personal Selling di Era Pandemi Pada Toyota Auto2000 Cilandak Jakarta Selatan dan mengetahui hambatan yang ditemui dalam Personal Selling pada masa pandemi di Toyota Auto2000 Cabang Cilandak Jakarta Selatan. Penelitian ini bersifat kualitatif. Sumber data yang digunakan yaitu data primer diperoleh melalui hasil pengamatan lapangan menggunakan wawancara. Data sekunder diperoleh melalui literatur buku, data internal perusahaan, data dari internet, dan studi pustaka. Berdasarkan hasil penelitian ini dapat diketahui bahwa akibat pandemi Covid-19 terdapat proses kerja personal selling pada Auto2000 harus mengalami perubahan, dari yang awalnya door to door kini menjadi virtual. Tenaga penjual harus memberikan inovasi – inovasi baru dan menarik serta kreativitas yang tinggi agar calon penjual tetap melakukan pembelian kendaraan pada cabang Auto2000 Cilandak ini. Selain itu, perusahaan sebaiknya untuk menghindari hal serupa akan terjadi lagi maka sebaiknya perusahaan harus mempersiapkan mitigasi risiko, penting bagi perusahaan untuk mempersiapkan hal tersebut agar jika sewaktu – waktu hal ini akan terjadi lagi. Namun demikian penelitian masih memiliki keterbatasan, sehingga perlu dilakukan penelitian berikutnya yang lebih dalam dan memperkaya ilmu pengetahuan tentang personal selling yang lebih intensif, efektif dan efisien.Kata Kunci: Personal Selling, Pandemi Covid 19, Auto2000AbstractThis study aims to determine Personal Selling in the Pandemic Era at the Toyota Auto2000 Cilandak, South Jakarta and to find out the obstacles encountered in Personal Selling during the pandemic at the Toyota Auto2000 Cilandak Branch, South Jakarta. This research is qualitative in nature. The data source used in this research is primary data obtained through field observations using interviews. Secondary data was obtained through book literature, company internal data, data from the internet, and literature study. Based on the results of this study, due to the Covid-19 pandemic, the personal selling work process at Auto2000 had to change, from what was originally door to door, now it has become virtual. Salespeople must provide new and interesting innovations as well as high creativity so that prospective sellers continue to purchase vehicles at this Auto2000 Cilandak branch. In addition, companies should avoid similar things from happening again, so companies should prepare risk mitigation, it is important for companies to prepare for this so that at any time this will happen again. However, the research still has limitations, so it is necessary to carry out further research that is deeper and enriches the knowledge of personal selling more intensive, effective and efficient.Keywords: Personal Selling, Covid 19 pandemic, Auto2000

Co-Authors Afifah, R. Dinda Azhar Agus Santoso Agus Santoso Ahmad Cahyo Nugroho Ali, Anees Janee Anah, Sri Andriansah, Rahmat Nofal Anung Widodo Arijanto, Agus Avia Enggar Tyasti Avia Enggar Tyasti Catur Erty Suksesty Catur Erty Suksesty Catur Erty Suksesty Citra Yuniar Darmawan Dedi Febrianto Dian Febrianingsih, Dian Didin Hikmah Perkasa Didy Ika Supryadi Eko Tama Putra Saratian Erdin Febriansyah Chaniago Fadhila Dhia Malihah Febrina Mahliza Hendri Pujianto Karyatun, Subur Mochamad Soelton Muhammad Faisal Anwar Muhammad Ramli murti, Aji kresno Nurullah, Tubagus Muhammad Fajrin Paijan Prita Prasetya Pujianto, Hendri R. Dinda Azhar Afifah Ramadhana, Faza Arya Rohmah, Nur Lailatur Saberan, Fauzi Soelton , Mochamad Sulaeman, Maryam Thalia Octavania Diatma Thalia Octavania Diatma Tine Yuliantini Tri Raharjo Tri Wahyono, Tri Widodo, Anung Yanto Ramli Yennida Parmariza Zainal Arifin Zulfikar, Renno Reymond Okto

Title

Found 26 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 26 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 26 Documents
Search