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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Putri Rahma
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Studi Literatur Strategi Pemasaran Produk Pembiayaan KPR Syariah Putri Rahma; Siregar, Pani Akhiruddin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1454

Abstract

In facing competition, Islamic banking must have effective techniques to enter the market. Home Ownership Credit (KPR) is a financing product or loan given to home buyers with a financing scheme with a certain percentage. This research is a literature study on marketing strategies for KPR products at Sharia Banks, so that you can find out what discussions have been researched and what discussions need to be researched. This research uses qualitative research. There are 20 selected articles published from 2019-2022 which are grouped into two main topics, namely topics about implementative marketing strategies and marketing strategy models. The topic of implementative marketing strategies is the fewest articles with a percentage of 30%. And the topic of marketing strategy models is the most numerous article with a percentage of 70%. With the topic of Implementative marketing strategies, it can be concluded that several marketing strategies are widely implemented in Sharia Banks, namely: By providing affordable installments, collaborating with developers, advertising in various media, selling products with direct selling, and open tables at events. Meanwhile, with the topic of marketing strategy models, there are several models that can be used in Sharia Banks, namely 1. using the 4p or 7p marketing mix model, 2. Using SWOT analysis, and 3. Door to door strategy model. Discussions that need to be researched include marketing strategies in the digital era and the opportunities and obstacles experienced by Sharia Banks and Conventional Banks in implementing marketing strategies
Studi Literatur Strategi Pemasaran Produk Pembiayaan KPR Syariah Putri Rahma; Siregar, Pani Akhiruddin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1454

Abstract

In facing competition, Islamic banking must have effective techniques to enter the market. Home Ownership Credit (KPR) is a financing product or loan given to home buyers with a financing scheme with a certain percentage. This research is a literature study on marketing strategies for KPR products at Sharia Banks, so that you can find out what discussions have been researched and what discussions need to be researched. This research uses qualitative research. There are 20 selected articles published from 2019-2022 which are grouped into two main topics, namely topics about implementative marketing strategies and marketing strategy models. The topic of implementative marketing strategies is the fewest articles with a percentage of 30%. And the topic of marketing strategy models is the most numerous article with a percentage of 70%. With the topic of Implementative marketing strategies, it can be concluded that several marketing strategies are widely implemented in Sharia Banks, namely: By providing affordable installments, collaborating with developers, advertising in various media, selling products with direct selling, and open tables at events. Meanwhile, with the topic of marketing strategy models, there are several models that can be used in Sharia Banks, namely 1. using the 4p or 7p marketing mix model, 2. Using SWOT analysis, and 3. Door to door strategy model. Discussions that need to be researched include marketing strategies in the digital era and the opportunities and obstacles experienced by Sharia Banks and Conventional Banks in implementing marketing strategies
Analisis Komparatif Konsep Mahar menurut Mazhab Hanafiyah, Undang-Undang Perkawinan, dan Kompilasi Hukum Islam Nasywa Nabilah Nugroho; Ainul Mardhiah; Putri Rahma; Ulfa Safira Soliha; Junaidi Lubis
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.39932

Abstract

Penelitian ini membahas konsep mahar dalam perspektif Mazhab Hanafi, Undang‑Undang Nomor 1 Tahun 1974, dan Kompilasi Hukum Islam (KHI) di Indonesia. Mahar dipahami sebagai hak mutlak istri yang wajib dipenuhi suami, berfungsi sebagai simbol penghormatan, tanggung jawab, dan legitimasi akad nikah. Mazhab Hanafi menekankan batas minimal dan bentuk harta, sedangkan regulasi nasional memberikan fleksibilitas dalam bentuk, jumlah, dan kesepakatan kedua pihak. Penelitian ini menggunakan pendekatan kualitatif dengan studi pustaka, menganalisis literatur fiqh, UU Perkawinan, dan KHI secara deskriptif-komparatif. Hasil kajian menunjukkan persamaan dalam penekanan hak istri dan kewajiban suami, tetapi terdapat perbedaan konseptual terkait nilai minimal, jenis, dan bentuk mahar. Perbedaan ini berimplikasi pada praktik hukum pernikahan, khususnya dalam penafsiran dan penyelesaian sengketa di pengadilan agama. KHI berperan sebagai instrumen harmonisasi, mengakomodasi prinsip fiqh klasik dan regulasi nasional sehingga mahar tetap menjadi hak istri dan ekspresi tanggung jawab suami tanpa membebani calon pasangan. Penelitian menekankan pentingnya keselarasan antara nilai fiqh dan hukum positif untuk menjamin keadilan, kemudahan, dan perlindungan hak dalam praktik pernikahan di Indonesia.
Co-Authors Ainul Mardhiah Junaidi Lubis Nasywa Nabilah Nugroho Siregar, Pani Akhiruddin Ulfa Safira Soliha