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All Journal Jurnal Ilmiah Manajemen Informasi dan Komunikasi Journal of Gender Equality and Social Inclusion (gesi) Jurnal Ilmu Komunikasi dan Sosial Politik Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi Journal of Media and Communication
Tira Fitriawardhani
FISIP Universitas Bhayangkara Surabaya
Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Semiotika Kampanye Politik Melalui Papan Reklame Muhammad Fadeli; Tira Fitria Wardhani; Andri Setiawan
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 6, No 1: Juni 2022
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v6i1.176

Abstract

The year 2020 was "political battle" year for the City of Surabaya with the election of mayor and deputy mayor on December 9, 2020. The election of the mayor and deputy mayor of Surabaya 2020 is very interesting to study because of the election of two potential candidates from the coalition of major parties in Surabaya. Candidate number one Ery Cahyadi and Armuji was to challenge candidate number two Machfud Arifin and Mujiaman. Even though technology has advanced so much, billboard is still used today for political campaign media. Billboard is able to attract the attention of the general public, especilaay for the road users. This study aims to find out the meaning of message conveyed in the billboards as the medium for political campaign from the candidates of mayor and deputy mayor of Surabaya 2020. This research is based on Roland Barthes' semiotic theory using qualitative descriptive research. Data was collected during November 2020 through the documentation of billboards on the Surabaya City main roads and made observations on two billboards based on Roland Barthes' semiotic theory. The semiotics that emerged in the campaigns of the two candidates have found a relationship between the signifier and the signified that clearly explains the denomination order, then there is also an interaction between the sign and the reader's emotional feelings, as well as cultural values that lead to a connotative order so that a separate meaning is found in the text in each ad version. The protrusion of signs and pictures shows the performance, existence, competence, relations, and concern of the candidates for mayor and deputy mayor of Surabaya.
REPRESENTASI KESETARAAN GENDER DALAM FILM MULAN (Analisis Semiotika Roland Barthes film Mulan) Ariyan Alfraita; Tira Fitria Wardhani; Julyanto Ekantoro
Jurnal Gesi Vol. 1 No. 1 (2022): Oktober 2022
Publisher : Pusat Studi GESI - UWP

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Abstract

Films are often considered only as a medium for entertainment purposes, but films can also display hidden messages according to the wishes of the creators, including the Disney film Mulan which was broadcast simultaneously throughout the world via Disney Plus Hotstar 4 September 2020 streaming application. in it some messages carry the theme of gender equality, which is still a controversial issue in several parts of the world, including in China, the setting of the place where Mulan's film is told, this research will analyze symbols containing messages representing gender equality in the film Mulan with Roland Barthes' semiotic approach, and as a result, Mulan's film contains symbols of gender equality. This Disney film carries the message that men and women should be given equal opportunities in any case, including defending the country on the battlefield.
DIGITAL MARKETING BRILLIANT ENGLISH COURSE (KAMPUNG INGGRIS PARE, KEDIRI) DI ERA PANDEMI COVID-19 Nadya Sawitri; Tira Fitriawardhani; Muhammad Fadeli
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 9 No 1 (2022): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v9i1.74

Abstract

At the end of 2019 a new type of virus called covid-19 emerged which spread throughout the country including Indonesia. Lots of people have been affected by the covid-19 pandemic, one of the companies that has been affected is the Brilliant English Course, many activities have had to be changed due to the covid-19 pandemic, one of which is digital marketing activities. The purpose of this study is to find out how digital marketing activities are carried out by the Brilliant English Course (KampungEnglish Pare, Kediri) in the era of the Covid-19 pandemic by utilizing social media. This study uses a qualitative descriptive research method in which the data is collected by interviewing informants and observing. The subject of this research is the Brand Ambassador Brilliant English Course and the object of this research is the Digital Marketing Brilliant English Course. The results of this study are that Digital Marketing implemented by Brilliant English Course aims to promote which in carrying out digital marketing Brilliant English Course is based on indicators, namely cost/transaction, incentive program, site design, interactive, Brilliant English Course has also succeeded in increasing the number of members.
PEMANFAATAN SOSIAL MEDIA CAGAR BUDAYA SEJARAH JATIM DALAM PELESTARIAN CAGAR BUDAYA DI KOTA SURABAYA Octama Dwirista; Mudammad Fadeli; Tira Fitriawardhani
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 9 No 2 (2022): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v9i2.80

Abstract

Cultural Conservation is material cultural heritage in the form of Cultural Conservation Objects, Cultural Conservation Buildings, Cultural Conservation Structures, Cultural Conservation Sites, and Cultural Conservation Areas on land and/or in water that need to be preserved because they have important values for history, science, education. , religion, and/or culture through the determination process. This study aims to determine the use of the Instagram account @cagarkultur_sejarahjatim in preserving cultural heritage in the city of Surabaya. This research use desciptive qualitative approach. The results of the study show that the observations that occur in the video publication of cultural heritage in the city of Surabaya which are presented through the posting of the Instagram account @cagarkultur_sejarahjatim in their publications use many choices of persuasive sentences in concise and simple language so that they are easy to understand. Some of the connotative meanings in the video of cultural heritage in the city of Surabaya show culture that must be preserved and maintained as well as possible so that it can be used as a cultural heritage in Indonesia.
PROSES PENATAAN PESAN DIGITAL CONTENT PADA AKUN SOSIAL MEDIA (FACEBOOK & INSTAGRAM) KLINIK KECANTIKAN LALITA SIDOARJO DALAM MENJANGKAU KONSUMEN DI USIA 25 – 40 TAHUN M. Fadeli; Tira Fitriawardhani; Muhammad Aris Oktavianto
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 10 No 1 (2023): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v10i1.1039

Abstract

This research is a study of how the digital content process is formed on the social media accounts of the Lalita Sidoarjo beauty clinic in reaching consumers, considering that digital content during the digital era and especially during the COVID-19 pandemic is very much needed by an agency or company. In the world of journalism, we encounter what is called digital media, namely digital-based information and entertainment media or commonly called online. This digital content phenomenon is increasingly recognized by the general public when the emergence of content creators and causes many agencies and companies to use digital content to market or promote their interests. This study aims to determine the process of creating digital content flow and distributing it to Lalita beauty clinic consumers in order to have an impact on the clinic. By using descriptive qualitative research methods and data collection techniques for this study using participant observation and documentation. Participant observation was carried out because the researcher also took part in the activities being observed. Documentation was carried out to find out the extent to which digital content was good and could be enjoyed by lalita consumers. Keywords: Digital Content, Content Creator, Branding, Digital Media, findings
Analisis Wacana Kritis Pemberitaan 17+8 Tuntutan Rakyat dalam Media Online Kompas.com Aninda Keisha Adelia Wibowo; Julyanto Ekantoro; Tira Fitriawardhani
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study examines how the sociopolitical reality of the “17+8 People’s Demands” Movement was constructed in the online media Kompas.com (September 1-6, 2025) following the #IndonesiaGelap action, using Teun A. van Dijk’s Critical Discourse Analysis (CDA). The results of the study show: (1) In the text dimension, there was a transformation from the us-versus-the-polarization strategy of civil society to the state’s taming of paternalistic discourse, culminating in a quantification strategy; (2) In the social cognition dimension, Kompas.com’s gatekeeping lies between the commodification of celebrity value and the press’s ideological commitment as a watchdog; (3) In the social context dimension, a defense-segmentation strategy was identified among the ruling elite. During the legitimacy crisis, the legislature offered cosmetic procedural compromises to calm the masses, while the executive and security apparatus passively maintained hegemony. This study concludes that although legal and bureaucratic language is reproduced as the state's ideological communication apparatus to tame social unrest, the Kompas.com newsroom has successfully emerged as an arena for discursive negotiation that upholds public accountability within Indonesia's process of cyber-democratization.
Strategi Customer Relationship Management (CRM) PT Global Surya Medika Dalam Mempertahankan Loyalitas Pelanggan Regita Cahya Ramadhanti; Tira Fitriawardhani; Julyanto Ekantoro
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3471

Abstract

This study aims to examine the CRM (Customer Relationship Management) strategies applied by the Customer Retention Unit of PT Global Surya Medika Surabaya to achieve customer loyalty. The research is based on the concepts of Financial Benefit, Social Benefit, and Structural Tie as proposed by Kotler and Keller. This study uses a case study approach with qualitative methods through interviews, observations, and literature review. The results of this study show how PT Global Surya Medika implements CRM to retain customers. Financial Benefit, Social Benefit, and Structural Tie are forms of CRM implementation at PT Global Surya Medika in maintaining customer relationships by combining the communication capabilities of Public Relations and Marketing with technology. It starts with identifying customers through Repeat Purchase, Rejecting Competitors, and Word of Mouth. The types of customer loyalty obtained by PT Global Surya Medika are weak loyalty and premium loyalty. Premium loyalty is a very high level of customer loyalty, where customers are not only loyal but become enthusiastic fans who are hard to tempt by competitors and are even willing to pay more. Weak loyalty is a superficial level of loyalty, where customers keep purchasing not out of brand love but due to convenience, lower price, or availability. The company then differentiates customers based on existing customer data, interacts through various intermediary platforms and direct communication, and continuously modifies health equipment service offerings and updates medical devices within a certain time frame according to health procedures to match customer needs.
Co-Authors Andri Setiawan Aninda Keisha Adelia Wibowo Ariyan Alfraita Bagus Ananda K Fierda Nurany Julyanto Ekantoro Julyanto Ekantoro M. Hilmi Azis Muhammad Aris Oktavianto Muhammad Fadeli Musahadah - Nadya Sawitri Octama Dwirista Regita Cahya Ramadhanti Tri Prasetijowati