Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR)
Ridwansyah Ridwansyah
Universitas Islam Negeri Lampung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
KELANGSUNGAN HIDUP UMKM DI TENGAH DAN PASCA PANDEMI COVID-19: DIGITAL MARKETING STRATEGY Totoh Tauhidin Abas; Ridwansyah Ridwansyah; KMT Lasmiatun; Achmad Alfian; Zunan Setiawan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10598

Abstract

Penelitian ini mengkaji analisis strategi bisnis UMKM dengan digital, khususnya pada digital marketing pada saat dan pasca pandemic covid-19. Penelotian ini dilakukan dengan pendekatan kualitatif dan bersifat deskriptif. Dalam mengumupulkan data peneliti menggunakan instrument observasi, wawancara dan dokumentasi yang dilakukan di daerah Cikarang Timur, Bekasi. Lalu data di Analisa dengan Teknik Interaktif model. Hasil dari penelitin ini adalah UMKM menghadapi persoalan baru yang lebih serius, antara lain produksi yang terbatas, kesulitan menganalisis kebutuhan pasar, pesaing yang melek digital, penjualan dan produksi yang menurun, serta distribusi yang terbatas. Akhirnya, UMKM harus memahami dan menerapkan digital untuk mengatasi masalah ini. Pemasaran digital menargetkan berbagai wilayah dan negara (ekspor). UMKM harus tangguh beradaptasi dengan permasalahan digital. Analisis SWOT membantu UMKM menerapkan dan mengintegrasikan penggunaan digital untuk bisnis mereka mereka. Kata kunci: UMKM, Pasca Pandemic dan Pemasaran Digital
The Influence of Brand Image, Information Quality and Celebrity Endorsers on Purchasing Decisions on Instragram Frans Sudirjo; Ridwansyah Ridwansyah; Tessa Handra; Maria Assumpta Wikantari; Aat Ruchiat Nugraha
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 4 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4632

Abstract

Nowadays, the development of technology is increasingly advanced, many business people use digital platforms as marketing strategy tools. Social media is now used to introduce a product or service from a company, organization, or government. Along with the development of technology and information, nowadays many online shops have sprung up in various groups, from teenagers to adults. One of the local companies that uses Instagram social media to spread information about their company's products is Erigo. This study aims to analyze and examine the influencing factors of brand image, information quality and celebrity endorser on purchasing decisions of Erigo Brand products in Instagram. The method of research is using the quantitative and regression analysis. The sampling method used purposive sampling and the number of samples used in this study amounted to 80 respondents The source was the distribution of online questionnaires via WhatsApp to customers who had purchased Erigo brand products through Instagram. The data were analyzed with IBM SPSS version 22 and was carried out by several tests such as validity test, reliability test, classic assumption test, linear regression analysis and coefficient of determination test. The results of this study indicate that the brand image, information quality and celebrity endorser have a significant and positive effect partially or simultaneously on purchasing decisions of Erigo brand products. Meanwhile, brand trust can provide the most dominant influence on purchasing decisions of Erigo brand products.  
Co-Authors Aat Ruchiat Nugraha Achmad Alfian Frans Sudirjo KMT Lasmiatun Maria Assumpta Wikantari Tessa Handra Totoh Tauhidin Abas Zunan Setiawan