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All Journal International Journal of Economics Development Research (IJEDR) Jurnal Bina Manajemen Jurnal Cafetaria Jurnal Pengabdian Mandiri
Tessa Handra
Universitas Multimedia Nusantara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Service Quality terhadap Word Of Mouth dan Dampaknya Terhadap Pembentukan Brand Image Perguruan Tinggi di Tangerang Raya Tessa Handra
JURNAL CAFETARIA Vol 2 No 2 (2021): JURNAL CAFETARIA
Publisher : Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v2i2.358

Abstract

Metode yang dilakukan pada penelitian ini menggunakan tipe penelitian deskriptif dengan pendekatan kuantitatif. Sumber data yang digunakan adalah data primer, dan populasi pada penelitian ini adalah mahasiswa dan alumni yang kuliah di perguruan tinggi wilayah Tangerang Raya, dikarenakan jumlah mahasiswa dan alumni yang cukup besar dan kurang diketahui jumlah tepatnya, maka penulis menggunakan 100 sampel yang terdiri dari alumni dan mahasiswa di perguruan tinggi yang terletak di Tangerang Raya.Hasil dari penelitian ini adalah : 1). Service quality terhadap word of mouth signifikan akan tetapi pengaruhnya tidak terlalu besar hanya 21,3%, 2). Word of mouth yang adalah sebagai variable penghubung pada penelitian ini, juga menunjukkan hasil yang signifikan terhadap Brand image, akan tetapi hanya menunjukan pengaruh yang juga kecil yaitu sebesar 24,7%, 3). Ketika dilkukan uji langsung antara service quality terhadap brand image, memiliki pengaruh yang sedikit lebih baik yaitu 28,1%.
KAJIAN MANAJEMEN PERSEDIAAN (INVENTORY MANAGEMENT) PADA PT PURA MAYUNGAN Tessa Handra
Jurnal Bina Manajemen Vol 7 No 1 (2018): Jurnal Bina Manajemen Vol.7 No.1 September 2018
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (728.867 KB)

Abstract

Inventory management becomes very important aspect for manufactur firm in order to maintain lower cost of production. There is a model purposed by old management school that is called Economic Order Quantity to answer the question about how many stock that management need to order so could generate the lowest cost of production. Classical EOQ model has some challenge to be applied in the real practice of the firms. Firms prefer to order the component just base on the demand of the product montly as it more practical and easy to do. This research aim to applied classical EOQ in PT Pura Mayungan and analyze the efficiency of EOQ model. This research also compares EOQ computation and actual ordering method to find which model could generate lower cost for the firm. This research also using ANOVA to find the difference between total cost of inventory using actual data with total cost of inventory of EOQ. Finding of this research the saving of EOQ assumption is real. This research also suggest the firms could try to learn and adapt lean manufactur to create better value added.
ANALISIS PERBANDINGAN TOTAL BIAYA PERSEDIAAN ANTARA KEBIJAKAN PERUSAHAAN DENGAN METODE ECONOMIC ORDER QUANTITY (EOQ) PADA PT LCG Tessa Handra; Shibyl Rangian
Jurnal Bina Manajemen Vol 6 No 1 (2017): Jurnal Bina Manajemen Vol.6 No.1 September 2017
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1115.233 KB)

Abstract

Inventory is one of important factor that should be considered in operational management. In operational management, in order to achieved efficiency, then firm resources should be manage and alocate base on its priority and its impact. Inventory Cost will affect Total Cost of Production, so when its not properly manage it will cost the firm. As long as the cost remain low, the firm will achieve low cost production to create competitive advantages over the competitor. EOQ or Economic Order Quantity has been taught in many university as simple inventory model. The idea is quite simple and its goal is to achieve minimum Total Cost of Production base on the efficiency between carrying cost and ordering cost. We conducted research about EQO in LCG Corporation. LCG Corporation produce clothes and sell it to many Indonesia market. Their segment is for kids. Our challenge is to adapt and applied EOQ to their inventory. Before this research LCG face many problem regarding to efficiency in inventory management. This research hope could help LCG problem and give solution to achieve minimum Production Cost.
PENGARUH SOCIAL IDENTITY, EWOM, PERCEIVED RISK, DAN TRUST TERHADAP PURCHASE INTENTION DAN DAMPAKNYA TERHADAP PURCHASE DECISION PADA E-COMMERCE Tessa Handra; Felix Sutisna
Jurnal Bina Manajemen Vol 9 No 2 (2021): Jurnal Bina Manajemen Vol 9 No.2 Maret 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v9i2.154

Abstract

This study was designed to test empirical truths between two or more research variables that have been formulated in the hypothesis. The research variables tused twere social identity, EWOM, perceived risk, trust, purchase intention, tand tpurchase decision. Exogenous variables in this study are social identity, EWOM, and perceived risk. Endogenous variables in this study are trust, purchase intention, and purchase decision. Methods of collecting data using questionnaires and data analysis methods using partial least square. The results of the study concluded that hypothesis 4 tand 5 was tnot significant. There was no effect of perceived risk on trust and there was no effect of perceived risk on purchase intention.
SOSIALISASI PEMANFAATAN MEDIA SOSIAL BAGI PEMASARAN PRODUK UMKM di SEKOLAH KEWIRAUSAHAAN BINA AMANAH CORDOVA Ayu Ekasari; Andreas Wahyu Gunawan Putra; Firdayetti; Tessa Handra
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 5: Mei 2023
Publisher : Bajang Institute

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Abstract

Pandemi Covid 19 yang melanda dunia memberi pukulan bagi dunia usaha termasuk UMKM. Pembatasan yang dilakukan pemerintah untuk mengurangi kerumunan membuat penjualan UMKM turun drastis. Untuk mengurangi kerugian yang timbul, dunia usahapun beralih ke pemasaran secara online, salah satunya dengan memanfaatkan media sosial. Namun demikian belum semua pelaku UMKM memahami manfaat media sosial sebagai sarana untuk mempromosikan produk. Hal ini disebabkan oleh pengetahuan yang minim tentang berbagai kemudahan yang disediakan oleh media sosial untuk meningkatkan penjualan produk. Sekolah Kewirausahaan Bina Amanah Cordova (SKBAC) adalah Lembaga pendidikan yang mendidik calon wirausaha dan mereka yang telah menggeluti dunia usaha di tingkat UMKM adalah mitra PKM Fakultas Ekonomi dan Bisnis Universitas Trisakti. Untuk memberikan pemahaman dan meningkatkan wawasan siswa tentang pemanfaatan media sosial untuk memasarkan produk, maka tim PKM Fakultas Ekonomi dan Bisnis Universitas Trisakti melakukan penyuluhan kepada para siswa. Tujuan penyuluhan ini adalah mempersiapkan siswa agar melakukan perubahan dalam pemasaran yaitu menggunakan media sosial yang dari beberapa hasil penelitian terbukti berhasil meningkatkan penjualan UMKM. Kata Kunci: media sosial, UMKM.
The Influence of Brand Image, Information Quality and Celebrity Endorsers on Purchasing Decisions on Instragram Frans Sudirjo; Ridwansyah Ridwansyah; Tessa Handra; Maria Assumpta Wikantari; Aat Ruchiat Nugraha
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 4 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4632

Abstract

Nowadays, the development of technology is increasingly advanced, many business people use digital platforms as marketing strategy tools. Social media is now used to introduce a product or service from a company, organization, or government. Along with the development of technology and information, nowadays many online shops have sprung up in various groups, from teenagers to adults. One of the local companies that uses Instagram social media to spread information about their company's products is Erigo. This study aims to analyze and examine the influencing factors of brand image, information quality and celebrity endorser on purchasing decisions of Erigo Brand products in Instagram. The method of research is using the quantitative and regression analysis. The sampling method used purposive sampling and the number of samples used in this study amounted to 80 respondents The source was the distribution of online questionnaires via WhatsApp to customers who had purchased Erigo brand products through Instagram. The data were analyzed with IBM SPSS version 22 and was carried out by several tests such as validity test, reliability test, classic assumption test, linear regression analysis and coefficient of determination test. The results of this study indicate that the brand image, information quality and celebrity endorser have a significant and positive effect partially or simultaneously on purchasing decisions of Erigo brand products. Meanwhile, brand trust can provide the most dominant influence on purchasing decisions of Erigo brand products.  
Co-Authors Aat Ruchiat Nugraha Andreas Wahyu Gunawan Putra Ayu Ekasari Felix Sutisna Firdayetti, Firdayetti Frans Sudirjo Maria Assumpta Wikantari Ridwansyah Ridwansyah Shibyl Rangian