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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Rizky Fauzan
Faculty of Economics and Business, Universitas Tanjungpura, Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Social Influence dan Live Streaming Terhadap Keputusan Pembelian Melalui Customer Engagement: Studi pada Produk Glad2glow Juliyanti Juliyanti; Rizky Fauzan; Erna Listiana; Nur Afifah; Harry Setiawan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11606

Abstract

This research aims to analyze the influence of Live streaming and social influence on the purchase decision of imported skincare products through customer engagement mediation on e-commerce platforms in Indonesia. The research was conducted in Indonesia in November - January 2026. This research is a quantitative study with purposive sampling of 165 consumers of Glad2Glow products who actively follow live streaming. Data was analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results show that Customer engagement has a significant positive effect on purchasing decisions. Live streaming has a significant positive effect both directly on purchasing decisions and indirectly through customer engagement. Social influence has a significant positive effect both directly on purchasing decisions and indirectly through customer engagement. This finding confirms the S-O-R model in live streaming, confirming the crucial role of digital interaction and social validation in building consumer engagement that drives purchase conversion. This research is expected to be able to provide theoretical and practical contributions to digital marketing strategies in the Indonesian collectivistic market.
Peran Quiet Cracking dalam Memediasi Burnout dan Job Insecurity Terhadap Turnover Intention: Studi pada Karyawan Retail Moderen Widia Sapitri; Erna Listiana; Ilzar Daud; Rizky Fauzan; Arman Jaya
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.11820

Abstract

High turnover intention is a major challenge in the modern retail sector, characterized by high work demands and employee psychological stress. Although job insecurity and burnout have been widely studied as factors influencing employee turnover intention, the psychological mechanisms that bridge this relationship are still relatively limited, particularly in the context of the Indonesian retail industry. This study aims to analyze the influence of job insecurity and burnout on turnover intention, with quiet cracking as a mediating variable. The study used a quantitative approach with a causal associative design. Data were collected through an online questionnaire from 150 Indomaret employees in Ketapang Regency and analyzed using Structural Equation Modeling–Partial Least Squares (PLS-SEM). The results showed that job insecurity and burnout had a positive and significant effect on quiet cracking and turnover intention. Furthermore, quiet cracking was shown to partially mediate the relationship between job insecurity, burnout, and turnover intention. These findings suggest that employee turnover intention is formed through a gradual psychological process that begins with work pressure, progresses to disengagement, and finally gives rise to a tendency to leave the organization. This study contributes to the human resource management literature by positioning quiet cracking as a psychological mechanism that bridges the relationship between work stress and employee turnover intention in the context of the modern retail sector.
Co-Authors Arman Jaya Erna Listiana Harry Setiawan Ilzar Daud Juliyanti Juliyanti Nur Afifah Widia Sapitri