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All Journal Jurnal Ilmiah Pengabdian dan Inovasi
Logi Mulawarman
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Pelatihan Pembuatan Label Usaha untuk Meningkatkan Pemasaran UMKM di Kabupaten Lombok Utara Gozin Najah Rusyada; Baiq Rabiatul Adawiyah Kartika Wulan; Risyaf Kudus Pranasa; I Nyoman Switrayana; Logi Mulawarman
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 1 No. 3 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Maret)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.493 KB) | DOI: 10.57248/jilpi.v1i3.104

Abstract

It is necessary to prioritize the roles of all parties in order to activate the marketing of UMKM after the COVID-19 pandemic, including academics. Activities that can be carried out by stakeholders from academia are to provide knowledge and guidance to business actors, and one of them is training in labeling to improve the marketing of UMKM players. This activity is carried out in the form of dedication with the methods of implementation, such as preparation, training, and evaluation. The results of the service show that training activities for making business labels to improve MSME marketing in the North Lombok district can increase the knowledge of training participants regarding product business labels, including (1) the rules for making labels, (2) the function of labels to improve marketing, and (3) the steps for making labels using CorelDraw and Canva software.
Pemberdayaan Perempuan Pelaku Pernikahan Dini melalui Pelatihan Desain, Kewirausahaan dan Keuangan di Desa Sambik Bangkol Gozin Najah Rusyada; I Nyoman Switrayana; Risyaf Kudus Pranasa; Logi Mulawarman; Ridha Nurul Hayati
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 1 No. 4 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Juni)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v1i4.241

Abstract

The rate of early marriage in Indonesia is still high. In terms of region, West Nusa Tenggara is the province with the highest number of women who have entered into early marriage at 16.23%. Like adolescents who have the potential to marry early, the community, especially women who have already married early, also needs attention. This service activity aims to empower women who have entered into early marriage through Design, Entrepreneurship and Financial Training. This activity uses the Service-Learning method. This activity was carried out in three stages, namely preparation, implementation and evaluation. The results of this activity show that the training can (1) increase participants' knowledge about the stages of designing product promotion media using the Canva application on cell phones, (2) increase digital entrepreneurship knowledge including formulating creative business ideas and advertising online on buying and selling platforms and (3) increase participants' knowledge regarding business financial management.
Co-Authors Baiq Rabiatul Adawiyah Kartika Wulan Gozin Najah Rusyada I Nyoman Switrayana Ridha Nurul Hayati Risyaf Kudus Pranasa