Garuda - Garba Rujukan Digital

Strategi Komunikasi Pemasaran Dalam Meningkatkan Brand Awareness (Studi Kasus pada Susu Kemasan di akun Instagram Dancow versi Hari Ibu) Pranasa, Risyaf Kudus
Income : Digital Business Journal Vol. 1 No. 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v1i1.2664

In a marketing communication various kinds of strategies are often used, starting from the selection of a character who is considered capable of conveying a message, both visible and invisible. Media selection is also an important thing to make a choice before determining the audience or to whom the message will be delivered. In the current digital era, Instagram is often the choice to be used as a medium in promoting a product or campaigning for advertisements for goods or services. Dancow is a company selling goods in the form of children's milk that uses social media to build its brand awareness. In building a marketing communication strategy packaged in a poster or picture, Dancow has a strong character. Starting from the selection of yellow which is very prominent and strong as the distinctive color of its product, Dancow. In addition to choosing yellow, Dancow also chose a female figure, in this case the mother, to be the central figure in his poster. The figure of a mother is considered to represent a feeling of affection which is packaged attractively. The use of the pronoun child to baby also often appears in the picture shown. The use of this pronoun also seems to convey that Dancow has a different way of conveying messages to his followers.

Komunikasi Pemasaran Sampoerna Hijau Dalam Poster Untuk Memperluas Sektor Daya Beli Konsumen Pranasa, Risyaf Kudus; Lazuardi, Ashar Banyu
Income : Digital Business Journal Vol. 2 No. 1 (2024)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v2i1.3550

The main goal of marketing communications is to increase sales and build strong relationships with customers. This can be proven by the increasing number of new entrepreneurs emerging, especially entrepreneurs operating in the fieldmarketing on line. One of them is a product accountcigarette ieSampoerna Green. Sampoerna Green known as a manufacturerkretek type cigarettes which has long been known to the Indonesian people.This type of research uses a qualitative descriptive research approach. Qualitative research methods are research that aims to understand the phenomena experienced by research subjects, for example behavior, perceptions, motivations, actions and so on in a holistic manner. In practice, marketing strategies via Instagram accounts such as those carried out by the Sampoerna Hijau account have indeed mushroomed on social media, not only carried out by accounts with large numbers of followers, but also Instagram accounts with less than 100 thousand followers. carry out advertisements by using figures or artists who are considered capable of conveying their communication messages. Sampoerna Hijau is very aggressive in building branding to become Kretek Cigarettes which are described as having closeness between friends or companions. Sampoerna Hijau really understands how to build emotions in the audience or consum.

Analisis Wacana Kritis Sosok “Nyai” Dalam Novel Bumi Manusia Pranasa, Risyaf Kudus
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2023): Maret (Jurnal Ilmu Sosial dan Humaniora)
Publisher : CV Insan Kreasi Media

Novel Bumi Manusia merupakan salah satu novel dari tetralogi pulau Buru yang ditulis oleh Pramoedya Ananta Toer. Salah satu hal menarik dalam penulisan novel ini adalah Pramoedya banyak memasukan unsur – unsur perlawanan pribumi terhadap bangsa kolonial khusunya perempuan. Penelitian ini bertujuan untuk mengetahui bagaimana wacana sosok Nyai dikemas dalam novel Bumi Manusia dengan menggunakan analisis wacana kritis Norman Fairclough untuk menganalisis teks, praktik produksi teks, dan praktik sosial budaya. Dalam penelitian ini digunakan metode kualitatif yang memusatkan perhatian pada prinsip-prinsip umum yang mendasari perwujudan sebuah makna dari gejala-gejala sosial di dalam masyarakat dengan menggunakan paradigma kritis. Paradigma ini memandang bahwa bahasa tidak hanya sebagai alat untuk memahami realitas objektif belaka, tetapi perlu melihat maksud-maksud dari wacana tertentu. Paradigma kritis jauh lebih meneliti aspek sosial, sejarah, dan budaya dari wacana tersebut. Hasil penelitian menunjukkan bahwa di dalam novel Bumi Manusia, Pramoedya menggunakan sosok Nyai Ontosoroh sebagai tokoh yang melawan atas budaya – budaya bangsa Eropa. Sosok Nyai digambarkan memiliki visi dan pemikiran yang lebih kritis disbanding perempuan lainya. Pramoedya juga mengkritisi bahkan menolak unsur budaya feodal yang melekat di dalam budaya Jawa yang terus dilakukan di dalam keluarga Jawa.

Pengabdian Masyarakat Pelatihan Pengelolaan Keuangan dan Bahasa Periklanan Digital untuk UMKM Lalu Yayan Ardiansyah; palit, juliana; Pranasa, Risyaf Kudus; Miswaty, Titik Ceriyani; Sutarman; Lazuardi, Ashar Banyu
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 1 No. 4 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Juni)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v1i4.245

The development of small and medium enterprises in Lombok is growing along with the development of industrial technology and tourism in Lombok. Based on data on the number of MSMEs in NTB, the City of Mataram ranks first with the most MSMEs in NTB with a total of 22,473 as of July 2021. However, in general, MSMEs in the city of Mataram still face obstacles such as capital, licensing, raw materials, product marketing, financial management and innovation. Based on observations made by the Community Service Team at Bumigora University, out of a total of 100 MSMEs surveyed, capital was the biggest obstacle for MSMEs in developing their business with a percentage of 37%, financial management 30%, promotion 17%, raw materials 15% , and others 11%. Based on the observational data, an action is needed to overcome the problems of MSMEs and help develop the businesses of MSME actors in the city of Mataram. The Bumigora University Community Service Team tries to facilitate MSMEs in facing challenges, especially those related to financial management and advertising by conducting training for MSME actors. MSME training is packaged in the form of seminars accompanied by practice in making digital financial reports and advertising language as a follow-up to this training.

Komunikasi Pemasaran Sampoerna Hijau Dalam Poster Untuk Memperluas Sektor Daya Beli Konsumen Pranasa, Risyaf Kudus; Lazuardi, Ashar Banyu
Income : Digital Business Journal Vol. 2 No. 1 (2024)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v2i1.3550

The main goal of marketing communications is to increase sales and build strong relationships with customers. This can be proven by the increasing number of new entrepreneurs emerging, especially entrepreneurs operating in the fieldmarketing on line. One of them is a product accountcigarette ieSampoerna Green. Sampoerna Green known as a manufacturerkretek type cigarettes which has long been known to the Indonesian people.This type of research uses a qualitative descriptive research approach. Qualitative research methods are research that aims to understand the phenomena experienced by research subjects, for example behavior, perceptions, motivations, actions and so on in a holistic manner. In practice, marketing strategies via Instagram accounts such as those carried out by the Sampoerna Hijau account have indeed mushroomed on social media, not only carried out by accounts with large numbers of followers, but also Instagram accounts with less than 100 thousand followers. carry out advertisements by using figures or artists who are considered capable of conveying their communication messages. Sampoerna Hijau is very aggressive in building branding to become Kretek Cigarettes which are described as having closeness between friends or companions. Sampoerna Hijau really understands how to build emotions in the audience or consum.

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