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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Pengabdian dan Inovasi Income : Digital Business Journal
Pranasa, Risyaf Kudus
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Income : Digital Business Journal

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Strategi Komunikasi Pemasaran Dalam Meningkatkan Brand Awareness (Studi Kasus pada Susu Kemasan di akun Instagram Dancow versi Hari Ibu) Pranasa, Risyaf Kudus
Income : Digital Business Journal Vol. 1 No. 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v1i1.2664

Abstract

In a marketing communication various kinds of strategies are often used, starting from the selection of a character who is considered capable of conveying a message, both visible and invisible. Media selection is also an important thing to make a choice before determining the audience or to whom the message will be delivered. In the current digital era, Instagram is often the choice to be used as a medium in promoting a product or campaigning for advertisements for goods or services. Dancow is a company selling goods in the form of children's milk that uses social media to build its brand awareness. In building a marketing communication strategy packaged in a poster or picture, Dancow has a strong character. Starting from the selection of yellow which is very prominent and strong as the distinctive color of its product, Dancow. In addition to choosing yellow, Dancow also chose a female figure, in this case the mother, to be the central figure in his poster. The figure of a mother is considered to represent a feeling of affection which is packaged attractively. The use of the pronoun child to baby also often appears in the picture shown. The use of this pronoun also seems to convey that Dancow has a different way of conveying messages to his followers.
Komunikasi Pemasaran Sampoerna Hijau Dalam Poster Untuk Memperluas Sektor Daya Beli Konsumen Pranasa, Risyaf Kudus; Lazuardi, Ashar Banyu
Income : Digital Business Journal Vol. 2 No. 1 (2024)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v2i1.3550

Abstract

The main goal of marketing communications is to increase sales and build strong relationships with customers. This can be proven by the increasing number of new entrepreneurs emerging, especially entrepreneurs operating in the fieldmarketing on line. One of them is a product accountcigarette ieSampoerna Green. Sampoerna Green known as a manufacturerkretek type cigarettes which has long been known to the Indonesian people.This type of research uses a qualitative descriptive research approach. Qualitative research methods are research that aims to understand the phenomena experienced by research subjects, for example behavior, perceptions, motivations, actions and so on in a holistic manner. In practice, marketing strategies via Instagram accounts such as those carried out by the Sampoerna Hijau account have indeed mushroomed on social media, not only carried out by accounts with large numbers of followers, but also Instagram accounts with less than 100 thousand followers. carry out advertisements by using figures or artists who are considered capable of conveying their communication messages. Sampoerna Hijau is very aggressive in building branding to become Kretek Cigarettes which are described as having closeness between friends or companions. Sampoerna Hijau really understands how to build emotions in the audience or consum.
Komunikasi Pemasaran Sampoerna Hijau Dalam Poster Untuk Memperluas Sektor Daya Beli Konsumen Pranasa, Risyaf Kudus; Lazuardi, Ashar Banyu
Income : Digital Business Journal Vol. 2 No. 1 (2024)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v2i1.3550

Abstract

The main goal of marketing communications is to increase sales and build strong relationships with customers. This can be proven by the increasing number of new entrepreneurs emerging, especially entrepreneurs operating in the fieldmarketing on line. One of them is a product accountcigarette ieSampoerna Green. Sampoerna Green known as a manufacturerkretek type cigarettes which has long been known to the Indonesian people.This type of research uses a qualitative descriptive research approach. Qualitative research methods are research that aims to understand the phenomena experienced by research subjects, for example behavior, perceptions, motivations, actions and so on in a holistic manner. In practice, marketing strategies via Instagram accounts such as those carried out by the Sampoerna Hijau account have indeed mushroomed on social media, not only carried out by accounts with large numbers of followers, but also Instagram accounts with less than 100 thousand followers. carry out advertisements by using figures or artists who are considered capable of conveying their communication messages. Sampoerna Hijau is very aggressive in building branding to become Kretek Cigarettes which are described as having closeness between friends or companions. Sampoerna Hijau really understands how to build emotions in the audience or consum.
Co-Authors Ashar Banyu Lazuardi Juliana Palit Lalu Yayan Ardiansyah Miswaty, Titik Ceriyani Sutarman