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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Prosiding Seminar Nasional Unimus
Dina Putri Rahayu
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Nursing Public Health

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Perubahan Perilaku Masyarakat Tawangargo, Kabupaten Malang Di Era New Normal Masa Pandemi COVID-19 Edi Suriaman; Rosalinda Avia Erytma; Siti Zulaikah; - Ma’rufah; Nuning Prahasti; Hafidhotul Khoiriah; - Nurfadlunnisah; Ulfa Lailatul Fadhila; Filda Maulidya Efendi; Erna Duwi Rahayu; Lilis Nur Hinmatul Hijra; Dina Putri Rahayu; Vika Fauziyah; Widia Putri Anggraini; Verani Puspita Sari; Yogi Agung Hermawan; Ayu Delia Laulatuz Zulfah
Prosiding Seminar Nasional Unimus Vol 4 (2021): Inovasi Riset dan Pengabdian Masyarakat Post Pandemi Covid-19 Menuju Indonesia Tangguh
Publisher : Universitas Muhammadiyah Semarang

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Abstract

Kejadian pandemi akibat infeksi COVID-19 telah menyebabkan kerugian di masyarakat, bahkanmenghasilkan kasus kematian yang sangat besar. Untuk mengurangi dampak COVID-19, pemerintahIndonesia telah menetapkan pedoman perilaku kebiasaan baru yang harus diikuti oleh semua orang.Jenis penelitian ini adalah bersifat observasional, dan dilakukan di Dusun Kalimalang, DesaTawangargo, Malang pada bulan January-February 2021. Pengumpulan data menggunakaninterview guide dalam bentuk kuesioner, dengan jumlah 12 butir item pertanyaan. Jumlah respondensebanyak 76 orang, yang diambil dengan cara simple random sampling. Kemudian data dianalisisdengan univariate test menggunakan SPSS 22. Responden di Dusun Kalimalang, Desa Tawangargo,Kabupaten Malang percaya bahwa COVID-19 merupakan penyakit yang berbahaya (59,2%), dansekitar 53,9% memahami ciri-ciri orang yang terinfeksi oleh COVID-19. Responden mengakumenjalankan protokol kesehatan (89,5%), meskipun menjaga jarak belum dilaksanakan dengan baikoleh mayoritas responden (56,6%). Selain itu, sekitar 56,6% responden menyatakan tidak maumemeriksakan diri ke tempat layanan kesehatan seperti rumah sakit atau klinik kesehatan lainnyasaat terkena COVID-19. Responden meyakini bahwa konsumsi jamu dan obat herbal (52,6%),olahraga dan berjemur di matahari pagi (76,3%), serta mengkonsumsi buah-buahan (32,9%) dapatmeningkatkan sistem imun agar terhindar dari infeksi COVID-19.  Kata Kunci : Perilaku, Pandemi, New Normal, COVID-19
Pengaruh Kenyamanan, Harga, dan Kualitas Produk Terhadap Kepuasan Konsumen Berbelanja di Pasar Klewer Surakarta Dina Putri Rahayu; Retno Susanti; Setyaningsih Setyaningsih
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 3 (2024): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i3.3155

Abstract

Klewer market is the largest textile market in the city of Solo. Klewer market is located next to the Surakarta palace. The aim of this research is to analyze the significance of the influence of comfort, price and product quality on consumer satisfaction shopping at the Surakarta Klewer market. This research uses qualitative data and quantitative data. The data source uses primary data. The population in this research is consumers who shop at the Surakarta klewer market, the exact number of which is not known. The number of samples used in this research is 120 people. The sampling technique uses purposive sampling technique. Data collection techniques use questionnaires, literature study and observation. Data analysis uses descriptive analysis, multiple linear regression test, t test, F test and coefficient of determination test. The results of the multiple linear regression analysis in this study were Y = 3,229 + 0,191 X1 + 0,165 X2 + 0,186 X3. The results of the t test show that the variables of comfort, price and product quality have a significant effect on consumer satisfaction shopping at the Klewer market in Surakarta. The results of the F test in this study have a calculated F value of 29.124 with a significance value (p, value) of 0.000 < 0.05, so Ho rejected and Ha accepted, which means the model used is correct to predict the influence of the independent variables (price convenience and product quality) on the dependent variable (consumer satisfaction). The coefficient of determination test result (R²) for this model is 0.415 or 4.15%, which means the influence of comfort, price and product quality on consumer satisfaction while the remaining 58.5% is influenced by other variables outside this research. The results of the research show that Comfort has a significant influence on consumer satisfaction shopping at the Surakarta Klewer market. Price has a significant influence on consumer satisfaction shopping at the Surakarta Klewer market. Product quality has a significant influence on consumer satisfaction shopping at the Surakarta Klewer market.
Co-Authors - Ma’rufah - Nurfadlunnisah Ayu Delia Laulatuz Zulfah Edi Suriaman Erna Duwi Rahayu Filda Maulidya Efendi Hafidhotul Khoiriah Lilis Nur Hinmatul Hijra Nuning Prahasti Retno Susanti Rosalinda Avia Erytma Setyaningsih Setyaningsih Siti Zulaikah Ulfa Lailatul Fadhila Verani Puspita Sari Vika Fauziyah Widia Putri Anggraini Yogi Agung Hermawan