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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat
Pandu Sapto Desmantyo
Universitas ‘Aisyiyah Bandung
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Analisis Paket Wisata City Tour Berbasis Heritage di Braga Kota Bandung Pandu Sapto Desmantyo; Rivaldi Arrisaputra; Sarah Santika; Winda Gafrilia Prianka; Muhammad Syakib Asqalani Rifai; Windi Sopiani
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 3 (2023): November 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i3.2023.996-1002

Abstract

Kawasan Braga memiliki semua potensi untuk menjadi pusat destinasi wisata cagar budaya di kota Bandung. Oleh karena itu, kawasan Braga perlu dikemas sebagai sebuah penawaran wisata untuk mengintegrasikan berbagai potensi yang dimilikinya menjadi sebuah pengalaman yang menyatu. Tujuan dari penelitian ini adalah untuk menganalisis Paket Wisata City Tour Berbasis Heritage di Kawasan Braga, Kota Bandung. Penelitian ini menggunakan metode penelitian kualitatif, dengan mengumpulkan data melalui wawancara dengan orang-orang yang memiliki pengetahuan tentang kawasan Braga. Selain itu, observasi dilakukan untuk menilai destinasi yang sesuai untuk dimasukkan ke dalam paket wisata, dan studi literatur dilakukan untuk memaksimalkan informasi mengenai sejarah kawasan Braga. Analisis data menggunakan metode triangulasi. Berdasarkan hasil dan pembahasan dari berbagai macam potensi yang dimiliki baik dari segi sejarah, arsitektur, kuliner, seni dan budaya, maka kawasan Braga dapat menjadi beberapa paket wisata kota berbasis heritage.
Mengevaluasi Efektivitas Strategi SEO On-Page dan Off-Page untuk Peningkatan Peringkat Mesin Pencari: Evaluating the Effectiveness of On-Page and Off-Page SEO Strategies for Improved Search Engine Rankings Pandu Sapto Desmantyo; Delfta Tunjung Baswarani; Agastya Pandu Satriya Utama; Reisa Nur Hasanah
Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat
Publisher : LPPM Akbid Harapan Ibu Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37402/abdimaship.vol6.iss1.364

Abstract

Search Engine Optimization (SEO) training activities were carried out in the Cibiru Wetan Tourism Village for the reason that the Cibiru Wetan tourist village wanted to participate in the Indonesian Tourism Village Award in the digital village category, and one of the indicators was an increase in traffic visiting the Cibiru Wetan tourist village website and optimization of Search Engine Optimization (SEO) was the solution. It was proven that this assistance was successful in increasing village officials' understanding of digital marketing. Involving 21 participants, this training focused on basic SEO concepts, keyword optimization, content creation and website analysis. Before the training, SEO knowledge was only possessed by one individual, but afterward, all participants showed significant improvements in their understanding and competency, with post-test scores increasing from 20% to 70%. This program also supports target villages in participating in the Indonesian Tourism Village Award (ADWI). This activity emphasizes the importance of digitalization in advancing sustainable tourism, empowering local communities. The results of this training will not only benefit Cibiru Wetan Village but also become a model that can be applied by other villages who want to develop their tourism sector in a sustainable manner.
Co-Authors Agastya Pandu Satriya Utama Asqalani Rifai, Muhammad Syakib Delfta Tunjung Baswarani Prianka, Winda Gafrilia Reisa Nur Hasanah Rivaldi Arrisaputra Sarah Santika Windi Sopiani