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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi dan Bisnis Terapan International Journal of Humanities Education and Social Sciences Jurnal Social Library Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Community Service Implementation
Sentika, Sarah
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS KOMPETENSI DIGITALISASI PADA USAHA KECIL MENENGAH (UKM) CIBADUYUT DI KOTA BANDUNG Joeliaty, Joeliaty; Sentika, Sarah; Solihati, Ratna Asri
Jurnal Ekonomi dan Bisnis Vol 15, No 2 (2019): Edisi November 2019
Publisher : Jurnal Ekonomi dan Bisnis Terapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jebt.v15i2.505

Abstract

Usaha Kecil Menengah adalah sebuah unit usaha yang memberikan pengaruh signifikan terhadap pertumbuhan ekonomi di Indonesia, yang dimana didalamnya menawarkan berbagai kebutuhan. UKM mulai dituntut untuk menggunakan teknologi informasi yang bertujuan untuk meningkatkan proses penjualan produk melalui promosi bersifat digitalisasi dan proses distribusi lainnya yang memiliki efektivitas dan efisiensi waktu serta biaya cukup signifikan. Adapuntujuan dari dilakukannya penelitian diantaranya untuk menlihat sejauh mana kompetensi digitalisasi yang sudah digunakan khususnya di UKM Cibaduyut Bandung. Pada penelitian ini metode yang digunakan yaitu analisis SWOT dengan menggunakan faktor-faktor pendukung yang mempengaruhi kinerja seseorang seperti knowledge, skill dan attitude (KSA). Dengan keseluruhan objek 30 jenis UKM di Cibaduyut Bandung yang diteliti dan 60 karyawan dari masing-masing UKM, dalam penerapan kompetensi dalam digitalisasi, peneliti menganalisis berdasarkan KSA (Knowledge, Skill dan Attitude) karyawan pada aktivitas kerjanya. Hasilnya kebanyakan karyawan mengetahui perangkat digital yang ada, mengetahui fungsi dari perangkat digital, mengetahui tata cara penggunaan perangkat digital tersebut, karyawan mampu untuk menggunakan perangkat digital, memperbaiki perangkat digital yang error, mampu menggunakan perangkat digital dalam aktivitas pekerjaan di UKM, dan karyawan dapat menjaga sikapnya dalam penggunaan alat digitalisasi untuk kepentingan UKM. Namun disisi lain masih ada beberapa karyawan yang belum mengetahui, tidak mampu mengoperasikan dan memiliki sikap yang tidak sesuai dalam penggunaan digital.
The Impact of Perceived Value & Implementation of Good Governance to Satisfaction (The Study to Lectures at Public University) Rivaldi Arissaputra; Sarah Sentika
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 1 No 3 (2021): IJHESS-DECEMBER 2021
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (815.743 KB) | DOI: 10.55227/ijhess.v1i3.67

Abstract

This research is a study form of perceived value and good governance in the satisfaction of lecturers in state universities. The purpose of this research is to analyze the effect of perceived value and good governance on satisfaction perceived by lecturers who teach in state universities in Bandung where the focus of this case study is the lecturers who teach at Padjadjaran University, the Bandung Institute of technology and the Indonesian University of Education. The survey technique used in data collection is a questionnaire with measurements using a Likert scale. Data collection technique used is purposive sampling with a total of 238 respondents. The analytical method used in this study is carried out using the Structural Equation Modeling (SEM) method with the help of Lisrel 8.24 software and to test the validity and reliability of the construct carried out with SPSS. The results showed that the variables perceived value and good governance affect the satisfaction of the lecturer where good governance has a greater influence than perceived value on lecturer satisfaction.
The Influence of Perception Regarding Startup Towards Career Choices in Startup Field on Generation Y and Generation Z College Students in Bandung City Sarah Sentika; Rivaldi Arissaputra
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 1 No 3 (2021): IJHESS-DECEMBER 2021
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (599.069 KB) | DOI: 10.55227/ijhess.v1i3.70

Abstract

The importance of the development of startups in Indonesia to help the digital economy provides opportunities for generation Y and Z students to contribute considering that there are similarities in the work scope between startups and generations Y and Z. However, their tendency to change jobs is a challenge in making choices. suitable career. The purpose of this study was to examine and analyze the effect of perceptions about startups on career choices in the startup field for generation Y and Z students in Bandung. The sample in this study as many as 168 respondents were taken using the accidental sampling method and processed using SmartPLS 3. The results showed that in generation Y and generation Z perceptions about sta  rtups had a significant effect on career choices in the startup field, but if they were differentiated by group, the generation Y perception about startups has an influence on career choices in the startup field, while in the generation Z group perceptions about startups have no effect on career choices in the startup field.
Knowledge Sharing is The Key Success Factor to Building Competitive Advantage in Indonesia: a Review and Hint for Future Research Sarah Sentika; Rivaldi Arissaputra
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3958

Abstract

Today's development of information and technology requires companies to focus on managing knowledge management, Knowledge Sharing. This is one of the drivers in the company's progress to can compete. This study aims to review and integrate the literature from several previous studies regarding Knowledge Sharing, which examines the implications of implementing knowledge sharing for companies and what things encourage people to share knowledge in Indonesia. This study conducted a narrative review of the literature using the Systematic Literature Review (SLR) method in Scopus indexed journals. 121 articles were selected with four filtering stages to produce 20 articles. The results of the study are: Knowledge Sharing can be applied in different fields;  Research on Knowledge Sharing is subjective due to differences in work values and interactions with technology from time to time; Factors that influence Knowledge Sharing include motivation, learning, sharing opportunities, relationships, communication, trust, satisfaction, environmental culture, nature of knowledge, hard rewards, a pleasure to help others, soft rewards, and self-efficiency; and Knowledge Sharing can have a positive impact on the company.
Determinant Factor Analysis of Traveler Loyalty by Push and Pull Motivation Rivaldi Arissaputra; Sarah Sentika
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3985

Abstract

As a network of creative cities by the United Nations Educational, Scientific and Cultural Organization (UNESCO), Bandung announced that the city of Bandung was listed as one of the innovative city networks of the UNESCO Creative Cities Network, which is very attractive for tourists. In general, tourists are divided into different segments. Geographical segmentation in terms of area is the most prominent thing among tourists, especially in this study. The research subjects were tourists from the Greater Jakarta area who had visited Bandung several times. The sample used in this study was 100 people, conducted using a questionnaire and processed by descriptive-verificative analysis techniques. This study aims to explain the determinants of tourist loyalty to the city of Bandung by measuring the influence of the driving motivation and pull motivation variables on tourist loyalty. The results showed that the driving motivation did not affect the loyalty of Jabodetabek tourists, while the pull motivation affected the loyalty of Jabodetabek tourists.
Strategic Group in Textile Industry: Case Study at PT. Sunson Textile Manufacture, Tbk Sarah Sentika; Nurhasanah Nurhasanah; Popy Rufaidah
Journal of International Conference Proceedings (JICP) Vol 1, No 2 (2018): Proceedings of the 2nd International Conference of Project Management (ICPM) Gor
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (16.989 KB) | DOI: 10.32535/jicp.v1i2.316

Abstract

This paper aims to discuss the identification of a strategic group model in the textile industry in Indonesia. Strategic Group is a group of companies that compete in an industry by applying the same strategies (Porter 1979). This study explores the strategic group that reflects a group of companies engaged in the textile industry in Indonesia that using similar competition strategies and approaches to maintain their market positions in an industry. The study identifies PT. Sunson Textile Manufacture, Tbk is one of the players in the textile industry in Indonesia. The company produced various textile products such as yarn and cotton woven fabrics. The research method used is a case study that aims to expose information on research objects accurately by delivering the content in a structured and accurate manner. This case study research method is also used to describe a strategy used by companies as a strategy to deal with competition in industrial groups. The results of the study show the market leader holds the highest product sales using similar strategies with its main competitors in industry through its various product variants. However, even having many product variants does not guarantee the sale of products produces the highest value. Keywords: Strategic group, SWOT analysis, case study, textile industry
Entrepreneurship dan Adherence Antiretroviral Treatment (Entrence ARV) Melalui Pemberdayaan ODHA dengan Menggunakan Modul Digital di Puskesmas Batujajar, Kabupaten Bandung Barat Ami Kamila; Sarah Sentika; Sisilia Dwina Islamiati
JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 6, No 2 (2022)
Publisher : LPPM ITATS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jpp-iptek.2022.v6i2.2301

Abstract

Secara psikis, Orang yang hidup Dengan HIV/AIDS (ODHA) akan mengalami self-stigma. Mereka yang hidup dengan HIV/AIDS akan membatasi diri dengan lingkungan sosialnya. Mereka tertekan secara psikis dan sosial akibat stigma tersebut. Secara sosial, ODHA cenderung mendapatkan diskriminasi dalam berbagai cara dari lingkungan sekitar. Hal ini juga berpengaruh pada kapasitas mereka untuk mendapatkan pendidikan, pekerjaan, dan kehidupan yang layak, bahkan menghambat akses ke pelayanan kesehatan. Sementara itu, ODHA perlu mendapatkan pengobatan ARV yang harus dikonsumsi setiap hari, dikenal dengan nama Kepatuhan Pengobatan ARV (Adherence ARV Treatment). Kondisi ini diperburuk dengan pembatasan sosial masa pandemi COVID-19 yang semua kegiatannya dilakukan secara online. Bahkan, ada beberapa yang memutuskan untuk berwirausaha secara mandiri karena diberhentikan. Pendampingan pada 15 peserta yang merupakan ODHA dilakukan secara tatap muka dengan Model Pembelajaran Berbasis Masalah menggunakan media Modul Digital Kepatuhan Pengobatan ARV dan Entrepreneurship serta video. Pra dan pasca-tes diberikan untuk mengukur efektivitas modul digital pada peningkatan pengetahuan yang diberikan secara online dengan menggunakan Google Form. Uji statistik dengan menggunakan Wilcoxon Signed Rank Test menunjukkan adanya peningkatan pengetahuan yang signifikan (p0,005) dengan rata-rata hasil pra-tes 68,1 dan pasca-tes 79,7. Modul digital merupakan salah satu cara yang dapat dijadikan sebagai media dalam memberikan edukasi yang efektif, baik dilakukan secara online maupun tatap muka. Pendampingan yang berkelanjutan diharapkan dapat dilaksanakan sebagai model edukasi komprehensif dengan menggunakan berbagai media yang efektif untuk meningkatkan kualitas hidup ODHA.
Mengukur Keberhasilan HACCP dalam Meningkatkan Hygiene & Sanitasi dengan Fokus pada Kapabilitas Karyawan Muhammad Syakib Asqalani Rifai; Pandu Sapto Desmantyo; Rivaldi Arissaputra; Sarah Sentika; Winda Gafrilia Prianka; Syifa Syaliya Nabilah
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 3 (2023): November 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i3.2023.1003-1012

Abstract

Konsumen saat ini mengejar tingkat kualitas, kebersihan, dan aspek kesehatan yang tinggi dalam produk makanan sehingga perusahaan perlu menerapkan sistem jaminan keamanan pangan yang disebut sebagai Hazard Analysis Critical Control Point (HACCP). Penelitian ini bertujuan untuk mengidentifikasi mekanisme dan kepatuhan Good Manufacturing Practices (GMP) dan Sanitation Standard Operational Procedure (SSOP). Rancangan yang akan digunakan didalam penelitian ini merupakan teknik analisis deskriptif menggunakan data trianggulasi. Data yang dihimpun dari berbagai sumber termasuk informan. Setelah dilakukan penyajian data akan menghasilkan kesimpulan sementara yang menjawab pertanyaan penelitian Faktor yang mempengaruhi penerapan standarisasi HACCP pada PT. Cipta Karasa Nusantara diantara lain adalah tingkat kesadaran karyawan yang masih rendah mengenai hygiene dan sanitasi. Hal tersebut tergambar dari kesadaran karyawan menangani peralatan dan bahan baku, kesadaran karyawan dalam menjaga kebersihan dapat dikatakan cukup hanya perlu dibina terus menerus. Kondisi dapur masih terbilang dapat menyebakan kontaminiasi silang, yang menyebabkan kualitas produk belum dapat dikatakan baik. Berdasarkan observasi lapangan dan hasil wawancara mengggunakan beberapa instrumen, PT. Cipta Karasa Nusantara belum memiliki sistem pengendalian mutu dengan konsep HACCP dan belum memenuhi standar.
Enhancing Brand Quality through Business Kit Assistance for Micro Enterprise Jamu Bandung Rivaldi Arissaputra; Sarah Sentika; Sena Rahma Amelia
International Journal of Community Service Implementation Vol. 1 No. 2 (2023): IJCSI SEPTEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v1i2.166

Abstract

This project addresses the challenges faced by micro 'Jamu Bandung' enterprises in Indonesia. The background of the project highlights the significance of these small businesses in preserving traditional herbal medicine practices and the need to adapt to modern market dynamics. The research methodology employed a qualitative approach, including interviews, surveys, document analysis, and observation, to improve the impact of branding, packaging design, and e-commerce strategies. The results of this project have provided invaluable insights, as follows: (1) Implementation of comprehensive Brand Guidelines has significantly improved brand consistency within the micro 'Jamu Bandung' sector, fostering a unified brand identity and instilling trust among consumers, (2) Innovative packaging designs have substantially increased the appeal of 'Jamu Bandung' products. Detailed analyses demonstrate the specific design elements contributing to consumer attraction and market success, (3) The integration of e-commerce strategies shows promise in expanding market reach and deepening customer engagement. A detailed exploration of these strategies and their impact on consumer behavior offers a nuanced understanding of the project's effectiveness. Future endeavors in this direction should prioritize addressing digital literacy challenges and ensuring the sustainability of these enhancements. These efforts are crucial for long-term success and the continued preservation of Indonesia's herbal medicine heritage.
Maximizing Potential: Total Quality Manamenet (TQM) Implementation in 'Aisyiyah Women Entrepreneurs' Small Medium Enterprises (SMEs) Sarah Sentika; Rivaldi Arissaputra
International Journal of Community Service Implementation Vol. 1 No. 2 (2023): IJCSI SEPTEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v1i2.167

Abstract

The rapid growth of Small and Medium Enterprises (SMEs) in Indonesia, with 64.2 million businesses employing 97% of the workforce by 2021, has intensified competition, necessitating enhanced management strategies. This study focuses on the Bandung region, which boasts the highest number of SMEs in West Java. To maintain quality and competitiveness, SMEs are encouraged to adopt Total Quality Management (TQM). TQM is a commitment to delivering the best to customers, emphasizing continuous improvement and customer satisfaction. This community engagement project employed the Discovery Learning Model and Problem-Based Learning, using a digital module on Total Quality Management. The engagement involved 20 'Aisyiyah Women Entrepreneurs, primarily from Bandung. The sessions stimulated active discussion and highlighted the importance of TQM for SMEs. Challenges were identified, notably the adoption of digitalization among Generation X employees. The project emphasizes that TQM is vital for SME development, particularly in human resource management. Moreover, the learning model used encourages active participation and discussion, enabling participants to share real challenges faced by SMEs. Acknowledging the significance of TQM, this project aims to equip SMEs with the tools needed to thrive in the highly competitive landscape, setting the stage for their sustainable growth and success.
Co-Authors Ade Sobandi, Ade Adib Sultan, Mokh Ami Kamila Arissaputra, Rivaldi Asmara, Maisa Azizah Asqalani Rifai, Muhammad Syakib Desmantyo, Pandu Sapto Islamiati, Sisilia Dwina JOELIATY JOELIATY, JOELIATY Kamila, Ami Mokh Adib Sultan, Mokh Adib Muhammad Syakib Askalani R Muhammad Syakib Asqalani Rifai Nabilah, Syifa Syaliya Nurhasanah Nurhasanah Pandu Sapto Desmantyo Pandu Sapto Desmantyo Popy Rufaidah Prianka, Winda Gafrilia Putu Nurwita Pratami Wijaya, Ni Ratih Hurriyati Rifai, M Syakib A Rifai, Muhammad Syakib Asqalani Rivaldi Arissaputra Rivaldi Arissaputra Rivaldi Arissaputra Rivaldi Arissaputra Rusinzika, Sandra Sena Rahma Amelia Sisilia Dwina Islamiati Siska Dewi Yulianti Solihati, Ratna Asri Sopiani , Windi Syifa Syaliya Nabilah Vanessa Gaffar Wa Ode Zusnita Muizu Winda Gafrilia Prianka Winda Gafrilia Prianka Yunizar Yunizar Yunizar Yunizar, Yunizar