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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Social Library
Prianka, Winda Gafrilia
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Potret perspektif internal business process dan perspektif learning & growth terhadap kinerja perusahaan di hotel-hotel Amaris Hotel se Bandung Raya Prianka, Winda Gafrilia
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.201 KB) | DOI: 10.32670/fairvalue.v4i8.1384

Abstract

The adoption of digital platforms by MSMEs in Indonesia is still very low. This can be due to the lack of capacity of MSMEs to adapt to digital technology. There are three main problems related to the capacity of MSMEs in dealing with digital platforms, namely financial resources, business operations, and business expansion. The purpose of the research is to analyze the digital platform model that can develop the capacity of MSMEs as business entities, especially related to financial resources, business operations, and business expansion. The research method used is netnography by presenting a new approach to conducting ethical and thorough ethnographic research that combines archival data and online communication, participation and observation, with digital data collection and networks. Informants in this study consisted of digital platform service providers, users, and regulators. There were fourteen informants involved in this study spread across two provinces, namely the Special Capital Region of Jakarta and Banten. Analysis of the data used is conceptually clustered matrices (matrices grouped conceptually) which are arranged to unite the main roles, research subtopics, concepts or themes together for documentation. The results of the study indicate that MSME capacity development in the adoption of digital platforms in terms of financial resources includes access to capital, preparation of financial reports and the use of accounting application platforms. In terms of business operations, it includes Human Resources management, payment systems and logistics management. As for business expansion, it includes digital marketing and online markets.
Gaya kepemimpinan yang efektif pada Generasi X dan Generasi Millenials Sentika, Sarah; Prianka, Winda Gafrilia; Asqalani Rifai, Muhammad Syakib; Rusinzika, Sandra
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2562

Abstract

It is difficult to manage human resources across generations within an organization. This study aims to analyze leadership styles that are suitable for generation X and millennials, where the independent variables consist of transformational leadership (X1), ethical leadership (X2), and servant leadership (X3), while motivation is the dependent variable (Y). This research is descriptive because it examines and analyzes a problem or phenomenon. This study's sample consists of MSME actors from Bandung and Sumedang from the X and Millennial generations. The results of this study indicate that the most appropriate leadership style in generation X, based on the order of the average score, is ethical leadership (86.49%), transformational leadership (84.94%), and servant leadership (85.77%), while the most suitable leadership styles for the millennial generation, based on the order of the average score, are ethical leadership (93.82%), transformational leadership (90.05%), and servant leadership (85.56%). Even though the order of leadership styles between generation X and millennials is the same, there are differences in the highest average score in the Ethical Leadership variable indicator.
Kajian model kualitas pelayana terhadap keputusan pembelian pada hotel-hotel di Kota Bandung pada masa pandemi covid-19 Prianka, Winda Gafrilia; Sentika, Sarah; Asqalani Rifai, Muhammad Syakib; Sopiani , Windi
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2563

Abstract

The Covid-19 pandemic has caused many tourism businesses, both restaurants, hotels and tourist objects, to be forced to close. road access closure and also the Implementation of Restricting Community Activities (PPKM). Therefore, researchers conducted research on hotels in the city of Bandung, especially hotels located in the Jalan Riau area of Bandung City by implementing a Service Quality Model Study as an effort to improve room purchasing decisions. Study Technique The data model used in this study is the Path Model Study with SPSS tools. The results of this study indicate that the decision to purchase a room at a 4-star hotel in the city of Bandung, especially in the Jalan Riau area of Bandung City, obtained a score of 56% which is directly influenced by the service quality model.
Pengaruh Halal Awarness, Sertifikasi Halal dan bahan makanan Halal terhadap keputusan pembelian produk makanan di Era Pandemic Covid-19 Asqalani Rifai, Muhammad Syakib; Nurhidayat, Wildan; Prianka, Winda Gafrilia; Salsabila, Fahma Labiba; Nabilah, Syifa Syaliya
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2566

Abstract

The city of Bandung as a leading tourist destination and supported by the image of Bandung City as a culinary center in West Java is the main focus. Currently, it can be seen that the impact of the Covid-19 pandemic has decreased in terms of sales in the food and beverage industry. During the Covid-19 pandemic, there were still food products that did not have halal certificates on a national scale, apparently it did not discourage consumers, especially those who were Muslim, from buying these products/types of food. This study aims to determine the extent to which halal certificates, halal awareness and food composition affect consumer buying interest. This research was conducted using a quantitative descriptive method involving 300 respondents. The results of the study show that the three variables of halal certificates, halal awareness and food composition have an influence on consumer buying interest.
Leadership For Innovation In Digital Era: A Study Of How Transformational And Transactional Leadership Styles Impact To Employee Creativity Sentika, Sarah; Arissaputra, Rivaldi; Prianka, Winda Gafrilia; Rifai, M Syakib A; Desmantyo, Pandu Sapto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4990

Abstract

This research delves into the critical role of leadership in stimulating employee creativity within organizations, focusing on the contrasting impacts of transactional and transformational leadership styles. Employing a quantitative approach, data was gathered through the distribution of questionnaires, with a sample size of 300 respondents. Utilizing SmartPLS for analysis, findings revealed that transactional leadership holds a stronger influence compared to transformational leadership on employee creativity. Through the validation of formulated hypotheses, it was concluded that both leadership styles significantly affect employee creativity. By combining the visionary inspiration characteristic of transformational leadership with the structured support inherent in transactional leadership, organizations can cultivate a balanced leadership ethos conducive to fostering employee creativity. Such a culture not only nurtures innovation but also enhances organizational competitiveness over the long term, positioning them for sustained growth and success in dynamic market landscapes
Beyond First Impressions: How Memorable Nature-Based Tourism Experience Fuels Revisit Intentions Prianka, Winda Gafrilia; Arissaputra, Rivaldi; Yulianti, Siska Dewi
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.5782

Abstract

Nature tourism is rapidly growing in Indonesia, with West Java's natural beauty offering significant potential for the sector. Creating memorable tourism experiences is crucial for enhancing tourist satisfaction and encouraging revisit intentions. Despite the increasing interest, research specifically addressing how memorable nature-based tourism experiences affect revisit intentions in West Java is limited. Existing studies often overlook the unique aspects of memorable experiences in natural tourism contexts.This study aims to fill this gap by investigating the impact of memorable nature-based tourism experiences on revisit intentions in West Java. Employing a quantitative approach, data were collected from 233 tourists who had visited ecotourism sites in West Java at least twice. The analysis utilized Structural Equation Modeling (SEM) via SmartPLS to assess both measurement and structural models. The findings reveal that memorable nature-based tourism experiences significantly influence revisit intentions. Key factors contributing to memorable experiences include novelty, experiencescape, co-creation, intensification through social media, and overall satisfaction. These factors collectively enhance the likelihood of tourists returning to nature tourism destinations. The study's implications suggest that tourism operators in West Java should focus on creating and enhancing unique and engaging attractions, investing in high-quality services, and utilizing feedback systems to refine tourism offerings. Effective marketing strategies should emphasize the distinctive and memorable aspects of West Java's natural attractions to attract and retain tourists. This research contributes to the literature on nature tourism and provides practical insights for improving tourism strategies in West Java.
Analisis Paket Wisata City Tour Berbasis Heritage di Braga Kota Bandung Desmantyo, Pandu Sapto; Arrisaputra, Rivaldi; Santika, Sarah; Prianka, Winda Gafrilia; Rifai, Muhammad Syakib Asqalani; Sopiani, Windi
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 3 (2023): November 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i3.2023.996-1002

Abstract

Kawasan Braga memiliki semua potensi untuk menjadi pusat destinasi wisata cagar budaya di kota Bandung. Oleh karena itu, kawasan Braga perlu dikemas sebagai sebuah penawaran wisata untuk mengintegrasikan berbagai potensi yang dimilikinya menjadi sebuah pengalaman yang menyatu. Tujuan dari penelitian ini adalah untuk menganalisis Paket Wisata City Tour Berbasis Heritage di Kawasan Braga, Kota Bandung. Penelitian ini menggunakan metode penelitian kualitatif, dengan mengumpulkan data melalui wawancara dengan orang-orang yang memiliki pengetahuan tentang kawasan Braga. Selain itu, observasi dilakukan untuk menilai destinasi yang sesuai untuk dimasukkan ke dalam paket wisata, dan studi literatur dilakukan untuk memaksimalkan informasi mengenai sejarah kawasan Braga. Analisis data menggunakan metode triangulasi. Berdasarkan hasil dan pembahasan dari berbagai macam potensi yang dimiliki baik dari segi sejarah, arsitektur, kuliner, seni dan budaya, maka kawasan Braga dapat menjadi beberapa paket wisata kota berbasis heritage.
Mengukur Keberhasilan HACCP dalam Meningkatkan Hygiene & Sanitasi dengan Fokus pada Kapabilitas Karyawan Rifai, Muhammad Syakib Asqalani; Desmantyo, Pandu Sapto; Arissaputra, Rivaldi; Sentika, Sarah; Prianka, Winda Gafrilia; Nabilah, Syifa Syaliya
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 3 (2023): November 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i3.2023.1003-1012

Abstract

Konsumen saat ini mengejar tingkat kualitas, kebersihan, dan aspek kesehatan yang tinggi dalam produk makanan sehingga perusahaan perlu menerapkan sistem jaminan keamanan pangan yang disebut sebagai Hazard Analysis Critical Control Point (HACCP). Penelitian ini bertujuan untuk mengidentifikasi mekanisme dan kepatuhan Good Manufacturing Practices (GMP) dan Sanitation Standard Operational Procedure (SSOP). Rancangan yang akan digunakan didalam penelitian ini merupakan teknik analisis deskriptif menggunakan data trianggulasi. Data yang dihimpun dari berbagai sumber termasuk informan. Setelah dilakukan penyajian data akan menghasilkan kesimpulan sementara yang menjawab pertanyaan penelitian Faktor yang mempengaruhi penerapan standarisasi HACCP pada PT. Cipta Karasa Nusantara diantara lain adalah tingkat kesadaran karyawan yang masih rendah mengenai hygiene dan sanitasi. Hal tersebut tergambar dari kesadaran karyawan menangani peralatan dan bahan baku, kesadaran karyawan dalam menjaga kebersihan dapat dikatakan cukup hanya perlu dibina terus menerus. Kondisi dapur masih terbilang dapat menyebakan kontaminiasi silang, yang menyebabkan kualitas produk belum dapat dikatakan baik. Berdasarkan observasi lapangan dan hasil wawancara mengggunakan beberapa instrumen, PT. Cipta Karasa Nusantara belum memiliki sistem pengendalian mutu dengan konsep HACCP dan belum memenuhi standar.
Analisis Preferensi Konsumen Terhadap Brand Identity Hotel Syariah Di Kota Bandung Prianka, Winda Gafrilia; Askalani R, Muhammad Syakib; Desmantyo, Pandu Sapto; Arissaputra, Rivaldi; Sentika, Sarah; Yulianti, Siska Dewi
JURNAL SOCIAL LIBRARY Vol 3, No 3 (2023): JURNAL SOCIAL LIBRARY NOVEMBER
Publisher : Granada El-Fath

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51849/sl.v3i3.150

Abstract

Perkembangan hotel, baik hotel berbintang maupun nonbintang di Indonesia, terus meningkat jumlahnya. Untuk itu, pengelola hotel harus melengkapi hotelnya dengan infrastruktur yang sesuai dengan keinginan tamu hotelnya. Konsep hotel syariah atau bisnis hotel syariah berkembang menjadi pasar unik yang dengan cepat menjadi sangat menarik. Tujuan dari penelitian ini adalah untuk menganalisis preferensi konsumen terhadap identitas merek hotel syariah. Metode penelitian yang digunakan adalah metode verifikasi deskriptif dengan desain analisis data Analisis Jalur. Beberapa pengaruh utama yang diidentifikasi di balik keberhasilan konsep ini adalah meningkatnya ketersediaan dana dari mereka yang mematuhi prinsip-prinsip syariah dan perbaikan intra-regional di kawasan Timur Tengah ; Afrika Utara (MENA). Pembentukan identitas merek tidak hanya terbatas pada pembentukan merek, tetapi perlu untuk mengkomunikasikan nilai-nilai yang terkandung dalam merek melalui proses proposisi nilai dengan konsep hotel syariah yang menunjukkan bahwa identitas merek terhadap konsep syariah adalah penting, hotel syariah tidak hanya tentang fasilitas syariah tetapi juga dalam hal manajemen,  prinsip-prinsip Muamara dalam ekonomi Islam disesuaikan dengan prinsip-prinsip Muamara.
Co-Authors Arissaputra, Rivaldi Arrisaputra, Rivaldi Askalani R, Muhammad Syakib Asqalani Rifai, Muhammad Syakib Desmantyo, Pandu Sapto Nabilah, Syifa Syaliya Rifai, M Syakib A Rifai, Muhammad Syakib Asqalani Rusinzika, Sandra Salsabila, Fahma Labiba Santika, Sarah Sentika, Sarah Sopiani , Windi Sopiani, Windi Wildan Nurhidayat Yulianti, Siska Dewi