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All Journal Public Service And Governance Journal Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Nur Khusnul Hamidah
Sekolah Tinggi Ilmu Ekonomi Bima
Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Strategi Penjualan, Kualitas Pelayanan Terhadap Kepuasan Pelanggan : (Studi Pada Pelanggan Apotek Kimia Farma Kota Bima) Nur Khusnul Hamidah; Hanifah Muthiah
Public Service and Governance Journal Vol. 5 No. 1 (2024): Januari : Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i1.1215

Abstract

A pharmacy is a place that carries out pharmaceutical activities which has an important role in obtaining information about drugs. In this case, pharmacists have the responsibility to create customer satisfaction. Customer satisfaction is the key to the success of a business. Different services will also have a very significant impact on a pharmacy. Apart from that, the company must also market its products by implementing the right sales strategy, because by implementing the right strategy the company will get the expected results. This research aims to determine the sales strategy, service quality and customer satisfaction at Kimia Farma Pharmacy, Bima City, which is located on Jl. Soekarno Hatta Paruga.
Pemberdayaan Perempuan Dalam Meningkatkan Ekonomi Keluarga Melalui Diversifikasi Pelatihan Pembuatan Stik Kelor Di Desa Rabakodo Kabupaten Bima Firmansyah Kusumayadi; Ikbal Irawan; Nur Khusnul Hamidah; Hanifah Muthiah; Safriani Safriani
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 01 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

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Abstract

Women play an important role in economic development and improving household welfare. However, obstacles such as fear of starting a business, lack of understanding about business opportunities, business development, lack of entrepreneurial creativity, and lack of skills in producing home industries cause many women in Rabakodo Village to not have a business. Rabakodo Village is one of the central trading villages and there is several natural potentials that can be processed and developed. Observations made on the potential of natural resources have not been able to improve people's lives due to the lack of community skills in processing local products that have selling value. The aim of the training is to explore and hone women's abilities and provide encouragement and motivation for women to be able to run businesses independently. The results of observations and analysis reveal that empowering women through training and mentoring can help women earn better incomes and strengthen their position in the family and society. It is hoped that the training that has been provided can help the community to improve the economic welfare of their families.
Co-Authors Hanifah Muthiah Ikbal Irawan Nuranisyah dan Firmansyah Kusumayadi Safriani Safriani