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All Journal Journal of Innovative and Creativity Journal of Citizenship Public Service And Governance Journal Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Nur Khusnul Hamidah
Sekolah Tinggi Ilmu Ekonomi Bima
Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Strategi Penjualan, Kualitas Pelayanan Terhadap Kepuasan Pelanggan : (Studi Pada Pelanggan Apotek Kimia Farma Kota Bima) Nur Khusnul Hamidah; Hanifah Muthiah
Public Service and Governance Journal Vol. 5 No. 1 (2024): Januari : Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i1.1215

Abstract

A pharmacy is a place that carries out pharmaceutical activities which has an important role in obtaining information about drugs. In this case, pharmacists have the responsibility to create customer satisfaction. Customer satisfaction is the key to the success of a business. Different services will also have a very significant impact on a pharmacy. Apart from that, the company must also market its products by implementing the right sales strategy, because by implementing the right strategy the company will get the expected results. This research aims to determine the sales strategy, service quality and customer satisfaction at Kimia Farma Pharmacy, Bima City, which is located on Jl. Soekarno Hatta Paruga.
Pemberdayaan Perempuan Dalam Meningkatkan Ekonomi Keluarga Melalui Diversifikasi Pelatihan Pembuatan Stik Kelor Di Desa Rabakodo Kabupaten Bima Firmansyah Kusumayadi; Ikbal Irawan; Nur Khusnul Hamidah; Hanifah Muthiah; Safriani Safriani
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 01 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Women play an important role in economic development and improving household welfare. However, obstacles such as fear of starting a business, lack of understanding about business opportunities, business development, lack of entrepreneurial creativity, and lack of skills in producing home industries cause many women in Rabakodo Village to not have a business. Rabakodo Village is one of the central trading villages and there is several natural potentials that can be processed and developed. Observations made on the potential of natural resources have not been able to improve people's lives due to the lack of community skills in processing local products that have selling value. The aim of the training is to explore and hone women's abilities and provide encouragement and motivation for women to be able to run businesses independently. The results of observations and analysis reveal that empowering women through training and mentoring can help women earn better incomes and strengthen their position in the family and society. It is hoped that the training that has been provided can help the community to improve the economic welfare of their families.
Pengaruh Kualitas Pelayanan Dan Suasana Cafe Terhadap Kepuasan Konsumen Pada Cafe Kaloka PUJI RAHAYU; MUHAJIRIN MUHAJIRIN; NUR KHUSNUL HAMIDAH
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1498

Abstract

This study aims to determine the influence of service quality and cafe atmosphere on customer satisfaction at Cafe Kaloka. Good service quality and a comfortable cafe atmosphere are two important factors that can create a positive experience for customers, which in turn impacts customer satisfaction. Customer satisfaction is a key indicator of success in service-oriented businesses, including cafes, as it contributes to customer loyalty and positive word-of-mouth recommendations. The research method used is a quantitative approach with data collection through surveys. Data were obtained from questionnaires distributed to 96 respondents who were visitors to Cafe Kaloka. This study employed multiple linear regression analysis to determine the extent of the influence of each independent variable, namely service quality and cafe atmosphere, on the dependent variable, which is customer satisfaction. The results of the analysis show that both independent variables have a positive and significant effect on customer satisfaction. Among the two, service quality was found to have a more dominant influence compared to the cafe atmosphere. This indicates that direct interaction between staff and customers plays a major role in shaping customer satisfaction. The conclusion of this study is that consistently improving service quality and creating a comfortable atmosphere can significantly enhance customer satisfaction at Cafe Kaloka. Therefore, it is recommended that the management continuously innovate in improving service quality and maintain a pleasant cafe environment to retain and increase customer loyalty.
Customer Experience dalam Membangun Loyalitas Konsumen melalui Review Celebrity Endorsement pada Produk Skintific Cover All Perfect Cushion Special Edition Nur Khusnul Hamidah; Mas’ud; Syamsuddin
Journal of Citizenship Volume 5 Issue 1, 2026
Publisher : HK Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/joc.v5i1.712

Abstract

Perkembangan media sosial telah mengubah cara konsumen berinteraksi dengan merek, menjadikan customer experience sebagai faktor penting dalam membangun loyalitas. Salah satu strategi yang banyak digunakan perusahaan kosmetik adalah celebrity endorsement, di mana selebriti memberikan review produk yang dapat memengaruhi persepsi dan keputusan konsumen. Penelitian ini bertujuan untuk memahami bagaimana customer experience yang diperoleh melalui review celebrity endorsement membentuk loyalitas konsumen pada Skintific Cover All Perfect Cushion Special Edition. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi deskriptif. Data dikumpulkan melalui wawancara mendalam dengan konsumen yang telah mengalami interaksi dengan review produk oleh selebriti pada akun resmi marketplace. Analisis data dilakukan secara tematik untuk mengidentifikasi pengalaman konsumen, persepsi mereka terhadap review, serta bagaimana hal tersebut memengaruhi loyalitas terhadap produk. Hasil penelitian menunjukkan bahwa celebrity endorsement berperan sebagai stimulus awal dalam membentuk persepsi konsumen melalui kredibilitas, keahlian, dan keaslian selebriti dalam menyampaikan review. Hal tersebut kemudian membentuk customer experience yang ditandai oleh kepercayaan konsumen, kesesuaian antara ekspektasi dan realitas produk, serta pengalaman penggunaan yang dirasakan secara langsung. Customer experience yang positif terbukti mendorong terbentuknya loyalitas konsumen, yang ditunjukkan melalui niat pembelian ulang, rekomendasi kepada orang lain, serta keterikatan emosional terhadap merek. Sebaliknya, ketidaksesuaian antara review dan pengalaman nyata dapat menurunkan kepercayaan dan loyalitas konsumen. Penelitian ini memberikan wawasan penting bagi pemasar kosmetik dalam merancang strategi promosi yang tidak hanya menarik perhatian, tetapi juga memperkuat hubungan emosional antara konsumen dan merek. Kata kunci: Customer Experience, Loyalitas Konsumen, Celebrity Endorsement, Review Produk
Co-Authors Hanifah Muthiah Ikbal Irawan Mas’ud Muhajirin, Muhajirin Nuranisyah dan Firmansyah Kusumayadi PUJI RAHAYU Safriani Safriani Syamsuddin Syamsuddin