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All Journal Journal of Innovative and Creativity EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Feni Aryani
Sekolah Tinggi Ilmu Ekonomi Bima
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Content Marketing Dan Kelengkapan Produk Terhadap Keputusan Pembelian Di Holly Mart Bima Dhea Auliya; Ismunandar Ismunandar; Feni Aryani
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1679

Abstract

This study aims to analyze the influence of content marketing and product completeness on consumer purchasing decisions at Holly Mart Bima. The development of digital technology has encouraged businesses to utilize social media and online platforms as effective marketing strategies, including content marketing. Additionally, product completeness in retail stores is one of the key factors influencing consumer interest and purchasing decisions. This research uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to Holly Mart Bima consumers and analyzed using multiple linear regression to examine the simultaneous and partial effects of the two independent variables on the dependent variable. The results show that content marketing and product completeness simultaneously have a significant effect on purchasing decisions. Partially, each variable also has a positive and significant impact on consumer purchasing decisions. These findings indicate that engaging content marketing strategies and comprehensive product availability can enhance consumer appeal and drive purchases. Therefore, it is recommended that Holly Mart’s management continue to optimize both aspects to increase customer loyalty and sales volume.
Pengaruh Kepemimpinan Transformasional Dan Keterlibatan Kerja Terhadap Komitmen Organisasi Pegawai Pada Bagian Kesejateraan Rakyat Sekretariat Daerah Kota Bima Dila Saputri; Firmansyah Kusumayadi; Feni Aryani
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 2 No. 01 (2025): EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the positive and significant impact of transformational leadership and work engagement on employee organizational commitment in the People's Welfare section of the Regional Secretariat of Bima City. The instrument in this study used a questionnaire with a Likert scale. The population in this study was 50 employees consisting of 35 Civil Servants, 2 Government Employees with Work Agreements, and 13 Regional Honorary Employees. The sample in this study was 35 civil servants with a sampling technique used, namely purposive sampling. Data collection techniques used observation, interviews, questionnaires, and documentation. Data analysis techniques used validity tests, reliability tests, multiple linear regression tests, classical assumption tests, correlation coefficient tests, determination coefficient tests, t tests, and f tests with the help of SPSS version 23 for Windows. The results of the study indicate that there is a positive and significant influence of transformational leadership and work engagement on employee organizational commitment in the People's Welfare section of the Regional Secretariat of Bima City.
Co-Authors Dhea Auliya Dila Saputri Ismunandar dan Irma Mardian Nuranisyah dan Firmansyah Kusumayadi