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Journal : Action Research Literate (ARL)

Creativity Innovation Collaboration and Knowledge Based Economy As Strategic Management to Enhance Creative Industry in Indonesia Alanudin, Dian; Gidry Abdurrazak , Muhamad; Yakoob Khan , Sikander
Action Research Literate Vol. 8 No. 7 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i7.434

Abstract

Indonesia has a rich cultural diversity which provides profuse resources for its creative industry. The purpose of this paper is to find solutions for how to minimize the lack of capital and investment in Indonesia's creative industry. The primary objective is to find solutions to support and maintain the growth of our varied creative industry and minimize lack of capital and investment. This research focuses on the creative industry in Indonesia, SME and startups which are limited and related to only creative industry. The research methodology used is qualitative by observation and interviews. The results of the study show from observation and interviews, this study found that there are 7 components that can be implemented as a strategic solution to the current condition problem. Using PESTEL, Porter's Five Forces, Fishbone diagrams to find root causes, and Stakeholder analysis to identify key players to develop a sustainable competitive advantage (SCA) activity map. From PESTEL's analysis, we can see that the Indonesian government already has a policy to support the creative industry under the Creative Economy Fund/Creative Industry Fund for pre-startups.
Navigating Uncertainty: Evaluating the Pandemic's Impact on Warung Upnormal's Expansion Strategy Alanudin, Dian; Miqdad Robbani, Muhammad
Action Research Literate Vol. 8 No. 8 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i8.490

Abstract

The COVID-19 pandemic presented significant challenges to the food and beverage industry, impacting consumption patterns and economic dynamics. This research aims to evaluate the impact of the COVID-19 pandemic on the expansion strategy of Warunk Upnormal, one of the leading restaurant chains in Indonesia. This research employs a case study approach to explore the impact of the COVID-19 pandemic on the food and beverage industry in Indonesia. the pandemic led to a 40% decline in sales, necessitating adaptations like transitioning to take-away-only operations. While foot traffic gradually recovered post-pandemic, changing consumer preferences prompted the closure of multiple outlets. Financial strains exacerbated by the franchise model underscored the delicate balance between profitability and operational sustainability. Similarly, other startups like Kopi Kenangan faced challenges despite alternative business strategies. Roy Mandey of the Indonesian Retailers Association emphasizes the importance of adaptability and innovation in navigating volatile market conditions. Sustained innovation and a deep understanding of evolving consumer preferences will be crucial for future success in the post-pandemic landscape.
Mendesain Ulang Keunggulan Kompetitif Organisasi di Era Digital: Peran Strategis Retensi Pengetahuan, Kemampuan Dinamis, dan Bisnis Analitik Alanudin, Dian; Andriawan, Riznandira
Action Research Literate Vol. 8 No. 9 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i9.1161

Abstract

Revolusi industri keempat ditandai dengan integrasi teknologi digital canggih seperti analisis big data, Internet of Things (IoT), kecerdasan buatan (AI), dan robotika ke dalam proses desain organisasi tradisional. Transformasi ini memicu lonjakan dalam penggunaan internet serta inovasi baru yang secara mendalam memengaruhi cara hidup dan bekerja kita. Untuk tetap bersaing dalam era digital yang berkembang pesat ini, perusahaan perlu mengadopsi desain dan strategi yang lebih mutakhir. Ini mencakup pemanfaatan alat dan platform digital untuk mengoptimalkan operasi, menekan biaya, dan meningkatkan efisiensi. Dengan merombak strategi kompetitif mereka, perusahaan dapat merespons perubahan pasar dengan lebih cepat dan akurat, mendapatkan wawasan lebih dalam tentang perilaku dan preferensi pelanggan, serta mendorong pertumbuhan dan profitabilitas. Dalam konteks bisnis yang serba cepat ini, memperbarui struktur dan proses untuk mencapai kinerja yang lebih baik bukan lagi opsi, melainkan suatu keharusan bagi perusahaan yang ingin maju dalam era digital. Melalui analisis data yang dikumpulkan dari 327 perusahaan e-commerce, studi ini mengusulkan model yang memberikan wawasan praktis dan memperdalam pemahaman tentang faktor-faktor kunci untuk meningkatkan keunggulan kompetitif. Penelitian ini menekankan pentingnya retensi pengetahuan, kapabilitas dinamis, dan adopsi analitik bisnis sebagai elemen strategis dalam mencapai keunggulan di pasar.