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All Journal Journal of Innovative and Creativity Advances in Applied Accounting Research Advances in Human Resource Management Research Advances in Business & Industrial Marketing Research Advances in Community Services Research Advances: Jurnal Ekonomi & Bisnis Jurnal Pesona Nusantara
Irwan Adam Labo
Universitas Yapis Papua, Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pelatihan Penggunaan Media Sosial dalam Pemasaran Produk UMKM di Jayapura Khusnul Khotimah; Jusmawati Jusmawati; Bambang Purwoko; Irwan Adam Labo
Jurnal Pesona Nusantara Vol. 2 No. 2 (2026): Vol.2 No.2 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/peson.v2i2.32

Abstract

Pelatihan penggunaan media sosial dalam pemasaran produk UMKM di Jayapura bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam memanfaatkan platform media sosial sebagai alat pemasaran yang efektif. Melalui pendekatan partisipatif, pelatihan ini dilaksanakan dalam dua sesi: pengantar teori pemasaran media sosial dan praktik langsung pembuatan konten pemasaran. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai penggunaan media sosial, dengan peningkatan pengetahuan rata-rata sebesar 40%. Selain itu, pelatihan ini juga berhasil meningkatkan penjualan produk UMKM yang mengikuti pelatihan, dengan rata-rata peningkatan penjualan sebesar 28%. Hasil ini menunjukkan bahwa pemanfaatan media sosial dapat memberikan dampak positif terhadap pemasaran produk UMKM di Jayapura. Pelatihan ini memberikan kontribusi penting dalam pemberdayaan UMKM, meningkatkan daya saing mereka di pasar lokal dan global melalui pemanfaatan teknologi digital.
Customer Experience dalam Keputusan Pembelian Produk Scincare MsGlow Melalui Customer Trust di Jayapura Khusnul Khotimah; Bambang Purwoko; Irwan Adam Labo; La Ode Marihi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.9573

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer experience terhadap keputusan pembelian produk skincare MS Glow melalui customer trust sebagai variabel mediasi di Jayapura. Fenomena meningkatnya persaingan industri skincare serta perubahan perilaku konsumen yang semakin selektif mendorong pentingnya pemahaman mengenai faktor-faktor yang mempengaruhi keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori. Data dikumpulkan melalui penyebaran kuesioner kepada konsumen MS Glow di Jayapura dengan teknik purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa customer experience berpengaruh positif dan signifikan terhadap customer trust. Selanjutnya, customer trust juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, customer trust terbukti berperan sebagai variabel mediasi dalam hubungan antara customer experience dan keputusan pembelian. Temuan ini mengindikasikan bahwa pengalaman pelanggan yang baik akan meningkatkan kepercayaan konsumen, yang pada akhirnya mendorong keputusan pembelian. Penelitian ini memberikan kontribusi teoretis dalam memperkaya kajian perilaku konsumen, serta kontribusi praktis bagi perusahaan dalam merancang strategi pemasaran berbasis pengalaman dan kepercayaan pelanggan, khususnya dalam konteks produk skincare di wilayah Jayapura.
The Role of Job Satisfaction as a Mediating Variable Between Work Environment and Employee Productivity Dian Rahmadhani Syahrir; Zakaria Zakaria; Irwan Adam Labo
Advances in Human Resource Management Research Vol. 2 No. 3 (2024)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v2i3.306

Abstract

Purpose: This study aims to examine the role of job satisfaction as a mediating variable between the work environment and employee productivity at PT Air Minum Jayapura Robongholo Nanwani. Research Design and Methodology: The research employs a quantitative approach with a sample of 150 employees, utilizing cluster sampling. Data collection was conducted through questionnaires, and the data were analyzed using Structural Equation Modeling (SEM) with AMOS software. Findings and Discussion: The findings indicate that the work environment significantly influences job satisfaction and employee productivity. Moreover, job satisfaction fully mediates the relationship between the work environment and productivity, suggesting that improvements in the work environment led to higher job satisfaction, enhancing productivity. The study's results support theories such as Maslow's hierarchy of needs and Herzberg's two-factor theory. Implications: These findings have practical implications for organizational management, highlighting the importance of creating a conducive work environment to boost job satisfaction and productivity. Future research should consider longitudinal studies and diverse methods to explore these dynamics in different organizational contexts further. This study contributes to human resource management theory by providing empirical evidence of the mediating role of job satisfaction in the relationship between work environment and productivity.
The Role of Brand Attitude to Mediate Electronic Word of Mouth on Purchase Intention Velicia N Bundu; Zakaria Zakaria; Irwan Adam Labo
Advances in Business & Industrial Marketing Research Vol. 2 No. 3 (2024)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i3.252

Abstract

Purpose: This study aims to investigate the role of Brand Attitude as a mediator in the relationship between Electronic Word of Mouth (eWOM) and Purchase Intention.   Research Design and Methodology: His research employs a quantitative survey approach. Data were collected from 171 respondents who were guests at Suni Garden Lake Hotel & Resort Sentani. The validity and reliability of the research instruments were tested, and analysis was conducted using Structural Equation Modeling (SEM) to examine the relationships between variables.   Findings and Discussion: The main findings indicate that eWOM positively and significantly affects Brand Attitude and purchase Intention. The regression results show that Brand Attitude mediates the relationship between eWOM and Purchase Intention, thus strengthening the impact of eWOM on consumer purchase decisions. Implication: The implications of this study highlight the importance of effectively managing eWOM to enhance Brand Attitude and Purchase Intention. Marketers can leverage positive reviews and constructive interactions on social media to strengthen Brand Attitude. This study also opens opportunities for further research to explore how specific elements of eWOM influence Brand Attitude and Purchase Intention across different demographic segments and cultural contexts.
The Influence of Reliability on Customer Loyalty Mediated by Customer Satisfaction Ayuni Kurnia Agung Rizkina; Zakaria Zakaria; Irwan Adam Labo
Advances in Business & Industrial Marketing Research Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v3i1.301

Abstract

Purpose: This study aims to examine the effect of reliability on customer satisfaction and loyalty at the Hendrikus Tax Consulting Office in Jayapura, with customer satisfaction acting as a mediator. The primary hypothesis posits that service reliability enhances customer satisfaction, boosting customer loyalty. Research Design and Methodology: The research employs a quantitative survey method, collecting data through questionnaires distributed to 97 purposively sample respondents from the office's client base. Data analysis was conducted using SmartPLS version 4, evaluating measurement and structural models to test validity, reliability, and hypotheses. Findings and Discussion: The results indicate that service reliability positively and significantly affects customer satisfaction (t-statistic 8.042, p-value 0.000) and customer loyalty (t-statistic 1.986, p-value 0.048). Customer satisfaction substantially mediates the relationship between reliability and loyalty (t-statistic 4.969, p-value 0.000). Implications: These findings suggest that enhancing service reliability can improve customer satisfaction and loyalty, which is crucial for service strategy in tax consulting. The study also highlights the need for further research into other factors influencing customer satisfaction and loyalty in different service industries.
Workload, Personality and Incentives on Employee Performance Nur Azizah Karepesina; Zakaria Zakaria; Irwan Adam Labo
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 6 (2024): November - December
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i6.325

Abstract

Purpose: This study aims to assess the influence of workload, personality, and incentives on employee performance at the Jayapura City Regional Revenue Agency (Bapenda). The hypothesis is that these factors collectively significantly impact employee performance. Research Design and Methodology: The research employs a quantitative approach with a descriptive design. Data were collected through questionnaires distributed to 68 employees, selected using stratified random samples from a population of 136. The study variables include employee performance as the dependent variable and workload, personality, and incentives as the independent variables. Data analysis was conducted using multiple linear regression with SPSS version 22, including validity, reliability, and classical assumption tests to ensure the regression model's robustness. Findings and Discussion: The results indicate that the workload has a positive but insignificant effect on employee performance, while personality and incentives have a positive and significant impact. The regression model explains 68.4% of the variance in employee performance through these three independent variables. Implications: These findings suggest practical implications for Bapenda’s management in designing more effective human resource strategies by holistically considering workload, personality, and incentives. Future research should expand the scope to other government agencies and incorporate qualitative methods for deeper insights.
Family Financial Management during the Covid-19 Crisis: A Community Service Initiative for Tablanusu Village Jayapura Mothers Irwan Adam Labo; Yana Ameliana; Santrio Kamaluddin; Endang Muhammad; Haris M Zein
Advances in Community Services Research Vol. 1 No. 2 (2023)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v1i2.120

Abstract

Life is dynamic, twists and turns over a long period of time, many things can affect the financial goals that have been set, including during the current crisis due to the Covid-19 pandemic. We cannot close our eyes to the Covid-19 outbreak that occurred in the country of Indonesia at the beginning of 2020, causing a significant impact on almost all aspects of life. Not only health but also financial care is very important in solving this problem. However, good family financial management skills will help us get out of this problem easily. Through community service conducted by the teaching team and inviting students to discuss various solutions for family financial management for Tablanusu village mothers in times of crisis. The process of using this community service consists of the preparation stage starting from the inspection of the workplace, the work stage of introducing financial management, introducing finance, introducing household financial development with monitoring and analysis. The results obtained by the participants are equipping village mothers or PKK mothers with skills in managing family finances in times of crisis, so that they can help solve the problem of household arrangement funders in the future, such as ideas between partners and education costs. In organizing family finances, special solutions are needed, the use of money for certain purposes must be used as a measure of importance. Needs that are not urgent and only hobbies and activities that are not important can be crossed out of the list of expenses. Parents should make a list of basic/fundamental needs, secondary needs and advanced needs. Women PKK remove secondary and advanced requirements if they have not fulfilled all the basic requirements. There is an urgent need for household leaders to organize all essential needs, this work can empower housewives who were previously unfamiliar with family financial management. In the face of all the family financial management problems they face, they are consequently mothers who must be careful about spending too much money that has no result or value.
Implementation of Public Sector Accounting Systems and Standards in Improving Financial Transparency Yaya Sonjaya; Septyana Prasetianingrum; Iriana Auliyah; Irwan Adam Labo
Advances in Applied Accounting Research Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/aaar.v3i1.420

Abstract

Purpose: This study aims to evaluate the implementation of public sector accounting systems and standards, such as SAP and IPSAS, to improve financial transparency and accountability. The research investigates the contextual and systemic factors that support or hinder the successful adoption of these frameworks and offers insights into how institutional readiness, digitalization, and stakeholder engagement influence reporting outcomes. Research Design and Methodology: A systematic literature review (SLR) approach was employed to synthesize findings from prior studies. Institutional theory served as the conceptual framework, emphasizing coercive, mimetic, and normative pressures affecting policy implementation. The review focused on identifying key trends, challenges, and comparative insights related to financial reporting in different jurisdictions. Findings and Discussion: The findings reveal that adopting international public sector accounting standards has enhanced transparency and fiscal accountability in regions with robust institutional support. However, significant challenges remain, including bureaucratic resistance, resource limitations, and a lack of public financial literacy. Digital reporting technologies like XBRL are crucial in accelerating financial disclosures but require adequate training and infrastructure. The discussion highlights disparities in reporting outcomes due to differences in institutional readiness and underscores the need for tailored approaches to address local governance constraints. Implications: The study provides practical and managerial recommendations, emphasizing the importance of continuous training, modernization of IT infrastructure, and enhanced public access to simplified financial reports. Collaboration with independent auditors and civil society organizations is also suggested to strengthen accountability mechanisms. Future research should explore empirical data and sector-specific factors to enhance the understanding of financial reporting reforms further.
Co-Authors Ayuni Kurnia Agung Rizkina Bambang Purwoko Dian Rahmadhani Syahrir Endang Muhammad Haris M Zein Iriana Auliyah Jusmawati Jusmawati Khusnul Khotimah La Ode Marihi Nur Azizah Karepesina Santrio Kamaluddin Septyana Prasetianingrum Velicia N Bundu Yana Ameliana Yaya Sonjaya Zakaria Zakaria