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All Journal Journal of Innovative and Creativity Advances in Management & Financial Reporting Advances in Human Resource Management Research Advances in Business & Industrial Marketing Research Advances: Jurnal Ekonomi & Bisnis
La Ode Marihi
Universitas Yapis Papua, Indonesia
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Customer Experience dalam Keputusan Pembelian Produk Scincare MsGlow Melalui Customer Trust di Jayapura Khusnul Khotimah; Bambang Purwoko; Irwan Adam Labo; La Ode Marihi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.9573

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer experience terhadap keputusan pembelian produk skincare MS Glow melalui customer trust sebagai variabel mediasi di Jayapura. Fenomena meningkatnya persaingan industri skincare serta perubahan perilaku konsumen yang semakin selektif mendorong pentingnya pemahaman mengenai faktor-faktor yang mempengaruhi keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori. Data dikumpulkan melalui penyebaran kuesioner kepada konsumen MS Glow di Jayapura dengan teknik purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa customer experience berpengaruh positif dan signifikan terhadap customer trust. Selanjutnya, customer trust juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, customer trust terbukti berperan sebagai variabel mediasi dalam hubungan antara customer experience dan keputusan pembelian. Temuan ini mengindikasikan bahwa pengalaman pelanggan yang baik akan meningkatkan kepercayaan konsumen, yang pada akhirnya mendorong keputusan pembelian. Penelitian ini memberikan kontribusi teoretis dalam memperkaya kajian perilaku konsumen, serta kontribusi praktis bagi perusahaan dalam merancang strategi pemasaran berbasis pengalaman dan kepercayaan pelanggan, khususnya dalam konteks produk skincare di wilayah Jayapura.
Competence, Work Environment and Work Discipline on Employee Performance Anira Gita Nur Shofiyah; Yendra Yendra; La Ode Marihi
Advances in Human Resource Management Research Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v3i1.323

Abstract

Purpose: This study aims to explore the simultaneous influence of competence, work environment, and work discipline on employee performance at the BKPSDM Office of Jayapura Regency. Research Design and Methodology: The research employs a quantitative approach using a survey method. Data was collected from 95 respondents, all employees at the BKPSDM Office. The data were analyzed using multiple linear regression with the aid of SPSS version 22. The study's design includes the examination of variables such as competence, work environment, and work discipline, with controls and conditions appropriate for assessing their collective impact on performance. Findings and Discussion: The findings indicate that competence, work environment, and work discipline positively and significantly affect employee performance. The study reveals that a conducive work environment and high work discipline amplify the impact of competence on performance. This underscores the importance of a holistic approach in human resource management, where these three elements synergistically create optimal working conditions. Implications: The study's implications highlight the necessity of investing in competency development, creating supportive work environments, and enforcing fair and transparent work discipline. Future research is recommended to explore the interaction between these factors and other variables.
Organizational Commitment on Member Performance Through Job Satisfaction Jihan Febriyanti Asmara Putri; Yendra Yendra; La Ode Marihi
Advances in Human Resource Management Research Vol. 3 No. 3 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v3i3.329

Abstract

Purpose: This study aims to examine the effect of Organizational Commitment on Member Performance with Job Satisfaction as a mediating variable in the Gegana Detachment of Sat Brimob Polda Papua. Research Design and Methodology: Quantitative methods were employed in this study, utilizing Structural Equation Modeling (SEM) for data analysis. Data were collected through a questionnaire administered to members of the Gegana Detachment. Findings and Discussion: The results demonstrate that Organizational Commitment significantly influences Member Performance, both directly and through Job Satisfaction as a mediating factor. Organizational Commitment positively impacts Job Satisfaction, subsequently enhancing Member Performance. This underscores the positive relationship among these variables, indicating that high organizational commitment leads to greater job satisfaction, thus enhancing performance. Implications: This research contributes to the field of human resource management, particularly in policing contexts. It underscores the significance of Organizational Commitment and Job Satisfaction in enhancing Member Performance. The study offers empirical evidence for policymaking in police human resource management, emphasizing the importance of fostering commitment and job satisfaction for optimal performance. However, limitations include a sample restricted to a single police unit and a cross-sectional design, which does not capture the temporal dynamics of the variables. Future research should employ a broader sample and a longitudinal design, while also considering additional variables, such as leadership style and organizational culture, to provide more comprehensive insights.
The Link between Physical Evidence, Customer Satisfaction and Customer Loyalty: An Empirical Analysis Nanda Lutfiah Idrus; Yendra Yendra; La Ode Marihi
Advances in Business & Industrial Marketing Research Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v3i1.300

Abstract

Purpose: This study aims to examine the effect of physical evidence on customer loyalty mediated by customer satisfaction at Shadow Edge Park Jayapura Cafe. The hypothesis is that customer satisfaction mediates the impact of physical evidence on customer loyalty. Research Design and Methodology: The method used was descriptive quantitative with a survey design. Data were collected from 120 Shadow Edge Park Jayapura Cafe consumers through questionnaires. The data were analyzed using Structural Equation Modeling (SEM) with AMOS 22 software. Findings and Discussion: The results show that physical evidence positively and significantly influences customer satisfaction, mediating this influence on customer loyalty. The findings support the Servicescapes theory, suggesting that physical elements such as interior design, cleanliness, and ambiance of the café are key factors that influence customer satisfaction and loyalty. Implications: Café managers should focus on managing physical evidence elements to increase customer satisfaction and loyalty. Further research is needed to explore factors such as social interaction and service quality that may influence customer loyalty. Future studies could expand geographic and cultural coverage to test the consistency of these findings.
Consumer Trust in Mediating the Impact of Service Quality on Purchase Decisions Triana Misi; Yendra Yendra; La Ode Marihi
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 6 (2024): November - December
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i6.299

Abstract

Purpose: This study explores the relationship between service quality, consumer trust, and purchase decisions in the context of the Jequilla florist business. Research Design and Methodology: This study used quantitative design with a cross-sectional approach. Data was collected through questionnaires from 120 randomly selected consumers of Jequilla florist. The variables measured include service quality, consumer trust, and purchasing decisions. Data was analyzed using Structural Equation Modeling (SEM) with AMOS 26 software. Findings and Discussion: The results show that service quality does not directly influence purchasing decisions. However, service quality has a significant effect on consumer trust, and this consumer trust significantly affects buying decisions. This suggests that building consumer trust through service quality is a key factor influencing purchasing decisions. Implications: This research contributes to business practice and policy to improve service quality and build consumer trust. Florist business management is advised to focus on transparency, consistency, and responsiveness in service. Further research is recommended using a longitudinal design and considering other variables such as price and promotion to provide more comprehensive insights.
Analysis of Bank Health Levels Using the Camel Method at BUMN Commercial Banks Listed Anthonia Fransisca Ayusningtyas; Yendra Yendra; La Ode Marihi
Advances in Management & Financial Reporting Vol. 2 No. 3 (2024)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v2i3.256

Abstract

Purpose: This study uses the CAMEL method to evaluate the health level of state-owned banks listed on the Indonesia Stock Exchange (IDX) from 2018 to 2022, which includes aspects of capital adequacy, asset quality, management, earnings, and liquidity. Research Design and Methodology: This study uses secondary data from the annual financial statements of four state-owned banks selected through purposive sampling. The CAMEL method was applied to analyze these banks' financial soundness. Findings and Discussion: The results show that state-owned banks generally maintained a healthy financial condition during the study period. However, some financial ratios, such as NPM and ROA, fluctuated. This indicates the need to improve operational efficiency and cost management. Implications: This study guides bank management in improving operational efficiency and risk management to maintain financial stability. Regulators can also use these findings to evaluate and enhance banking policies.
Co-Authors Anira Gita Nur Shofiyah Anthonia Fransisca Ayusningtyas Bambang Purwoko Irwan Adam Labo Jihan Febriyanti Asmara Putri Khusnul Khotimah Nanda Lutfiah Idrus Triana Misi Yendra Yendra Yendra Yendra