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All Journal Journal of Innovative and Creativity Mandalika Journal of Business and Management Studies Advances in Management & Financial Reporting Advances in Human Resource Management Research Advances in Community Services Research Advances: Jurnal Ekonomi & Bisnis Jurnal Pesona Nusantara
Khusnul Khotimah
Universitas Yapis Papua, Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pelatihan Penggunaan Media Sosial dalam Pemasaran Produk UMKM di Jayapura Khusnul Khotimah; Jusmawati Jusmawati; Bambang Purwoko; Irwan Adam Labo
Jurnal Pesona Nusantara Vol. 2 No. 2 (2026): Vol.2 No.2 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/peson.v2i2.32

Abstract

Pelatihan penggunaan media sosial dalam pemasaran produk UMKM di Jayapura bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam memanfaatkan platform media sosial sebagai alat pemasaran yang efektif. Melalui pendekatan partisipatif, pelatihan ini dilaksanakan dalam dua sesi: pengantar teori pemasaran media sosial dan praktik langsung pembuatan konten pemasaran. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai penggunaan media sosial, dengan peningkatan pengetahuan rata-rata sebesar 40%. Selain itu, pelatihan ini juga berhasil meningkatkan penjualan produk UMKM yang mengikuti pelatihan, dengan rata-rata peningkatan penjualan sebesar 28%. Hasil ini menunjukkan bahwa pemanfaatan media sosial dapat memberikan dampak positif terhadap pemasaran produk UMKM di Jayapura. Pelatihan ini memberikan kontribusi penting dalam pemberdayaan UMKM, meningkatkan daya saing mereka di pasar lokal dan global melalui pemanfaatan teknologi digital.
Customer Experience dalam Keputusan Pembelian Produk Scincare MsGlow Melalui Customer Trust di Jayapura Khusnul Khotimah; Bambang Purwoko; Irwan Adam Labo; La Ode Marihi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.9573

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer experience terhadap keputusan pembelian produk skincare MS Glow melalui customer trust sebagai variabel mediasi di Jayapura. Fenomena meningkatnya persaingan industri skincare serta perubahan perilaku konsumen yang semakin selektif mendorong pentingnya pemahaman mengenai faktor-faktor yang mempengaruhi keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori. Data dikumpulkan melalui penyebaran kuesioner kepada konsumen MS Glow di Jayapura dengan teknik purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa customer experience berpengaruh positif dan signifikan terhadap customer trust. Selanjutnya, customer trust juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, customer trust terbukti berperan sebagai variabel mediasi dalam hubungan antara customer experience dan keputusan pembelian. Temuan ini mengindikasikan bahwa pengalaman pelanggan yang baik akan meningkatkan kepercayaan konsumen, yang pada akhirnya mendorong keputusan pembelian. Penelitian ini memberikan kontribusi teoretis dalam memperkaya kajian perilaku konsumen, serta kontribusi praktis bagi perusahaan dalam merancang strategi pemasaran berbasis pengalaman dan kepercayaan pelanggan, khususnya dalam konteks produk skincare di wilayah Jayapura.
Pendampingan Pemasaran Buah dan Sayur Melalui Pemanfaatan Media Sosial Untuk Meningkatkan Kapasitas Digital Pedagang Pasar Koya Barat Jayapura Khusnul Khotimah; Milcha Handayani Tammubua; Ade Auliah Putri Andriady; Nur Halizah; Hemby Roganda Sitorus; Tilda Sophia Asmuruf; Zulfikar Fahrurrozzy Fadly; Syahruldin Syamsudin Rumagesan
Jurnal Pesona Nusantara Vol. 2 No. 2 (2026): Vol.2 No.2 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/peson.v2i2.35

Abstract

Transformasi digital telah mengubah pola pemasaran berbagai sektor usaha, termasuk usaha mikro dan perdagangan tradisional. Namun, sebagian besar pedagang pasar tradisional masih menghadapi keterbatasan dalam pemanfaatan media sosial sebagai sarana pemasaran. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman dan keterampilan pedagang buah dan sayur di Pasar Koya Barat, Kota Jayapura, dalam memanfaatkan media sosial sebagai media promosi dan pemasaran produk. Metode pelaksanaan menggunakan pendekatan partisipatif melalui tahapan observasi, identifikasi kebutuhan, penyuluhan, pelatihan, pendampingan praktik, serta monitoring dan evaluasi. Kegiatan melibatkan dua mitra pedagang sebagai peserta utama. Materi yang diberikan meliputi pengenalan pemasaran digital, penggunaan WhatsApp Business dan Facebook Marketplace, teknik pembuatan konten promosi sederhana, serta strategi komunikasi dengan pelanggan secara daring. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya pemasaran digital dan kemampuan menggunakan media sosial untuk mempromosikan produk dagangan. Selain itu, program menghasilkan luaran berupa akun media sosial yang aktif digunakan, pemasangan spanduk usaha, serta panduan sederhana pemasaran digital bagi pedagang. Kegiatan ini membuktikan bahwa pendampingan yang bersifat praktis dan kontekstual dapat meningkatkan kesiapan pedagang tradisional dalam menghadapi era ekonomi digital. Keberlanjutan program memerlukan dukungan pemerintah daerah, perguruan tinggi, dan komunitas setempat untuk memperluas literasi digital pelaku usaha mikro di Papua.
The Influence of Motivation, Training and Compensation on Employee Performance Ruth Awoitau; Muh Yamin Noch; Khusnul Khotimah
Advances in Human Resource Management Research Vol. 2 No. 3 (2024)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v2i3.376

Abstract

Purpose: This study examines the impact of motivation, training, and compensation on employee performance at the Secretariat of the DPRD of Jayapura Regency. Research Design and Methodology: The research employs a quantitative approach, utilizing surveys and statistical analysis to evaluate the effects of motivation, training, and compensation on employee performance. Data was collected from employees at the Secretariat of the DPRD of Jayapura Regency and analyzed using simultaneous testing methods to determine the significance of each variable. Findings and Discussion: The results indicate that motivation, training, and compensation significantly influence employee performance individually and collectively. These findings highlight the potential for significant improvement in employee performance. Motivation enhances performance by fostering a positive work environment and employee engagement. Training improves performance by developing employee skills and competencies. Compensation boosts performance by providing financial and non-financial rewards that increase employee satisfaction and motivation. These findings underscore the critical role of these factors in organizational success and provide a hopeful outlook for the future. Implications: This study underscores the importance of a comprehensive approach to enhancing employee performance through motivation, training, and compensation. To create a motivated and productive workforce, organizational leaders and managers should focus on supportive leadership, continuous skill development, and fair compensation policies. These strategies can foster a conducive work environment, driving organizational success. Future research should explore these factors in diverse contexts and over extended periods to validate and expand upon these findings.
The Influence of Motivation, Training, Work Environment and Compensation on Employee Performance Yason Yikwa Mofu; Muhamad Yamin Noch; Khusnul Khotimah
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 4 (2024): July - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i4.381

Abstract

Purpose: This study explores the influence of motivation, training, work environment, and compensation on the performance of social assistants in the Joint Business Groups (KUBE) program in Papua. It seeks to answer how these factors individually and collectively impact the effectiveness of social assistants in enhancing community welfare. Research Design and Methodology: Utilizing an explanatory research design, this quantitative study employed a survey model with questionnaires distributed to 87 social assistants in Jayapura City, Jayapura Regency, Keerom Regency, and Sarmi Regency. The research examined the relationships between motivation, training, work environment, and compensation as independent variables and social assistants' performance as the dependent variable. Data analysis included validity, reliability, classical assumption tests, and multiple regression analysis using SPSS. Findings and Discussion: The results indicate that motivation, training, work environment, and compensation significantly impact the performance of social assistants both individually and collectively. Motivation enhances commitment and task outcomes; training improves technical skills and confidence; a supportive work environment boosts productivity, and fair compensation increases job satisfaction. These findings align with existing theories and underscore the importance of these factors in optimizing employee performance in social assistance programs. Implications: The study suggests that integrated strategies encompassing motivation programs, continuous training, supportive work environments, and fair compensation are crucial for enhancing the performance of social assistants. Policymakers and managers should focus on these areas to improve the effectiveness of social assistance programs and ultimately enhance community welfare in Papua. Future research should investigate the long-term effects and potential mediating factors to refine these strategies further.
Community Services and Their Role in Enhancing Urban Resilience Khusnul Khotimah; Zakaria Zakaria; Yendra Yendra; Mursalim Tonggiroh
Advances in Community Services Research Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v3i1.414

Abstract

Purpose: The research aims to comprehensively understand how community services—such as disaster preparedness programs, public health initiatives, and social support systems—fortify urban resilience by addressing diverse urban challenges. Research Design and Methodology: Employing a qualitative research approach, this study conducts an extensive literature review to identify and analyze how community services contribute to urban resilience. The methodology involves thematic analysis and cross-case comparisons to synthesize findings from relevant literature. Findings and Discussion: The findings highlight that community services are pivotal in fostering social cohesion, enabling collective action, and providing essential resources, enhancing communities' capacity to withstand and recover from crises. Disaster preparedness programs improve emergency response and recovery times, while public health initiatives address health-related vulnerabilities and support overall well-being. Social support systems, including welfare programs and housing assistance, mitigate economic hardships and promote social inclusion. Implications: Implications of this study suggest that policymakers and practitioners should focus on enhancing community engagement, investing in community services, and developing innovative models for their integration and sustainability. Future research should explore the long-term impacts of community services on resilience and identify best practices for their implementation across diverse urban contexts.
Kualitas Informasi Terhadap Loyalitas Pelanggan Tiktok Shop dengan Kepuasan Konsumen Sebagai Variabel Intervening Nadya Ameylda; Khusnul Khotimah; Fadriansyah Fachril; Muhamad Aldrin Akbar; Sjamsiar Husen
Advances in Management & Financial Reporting Vol. 3 No. 3 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i3.570

Abstract

Tujuan: Penelitian ini bertujuan untuk menganalisis dan mengkaji pengaruh dari kualitas informasi terhadap loyalitas pelanggan Tiktok Shop serta menguji variabel kepuasan konsumen sebagai variabel intervening. Metode Penelitian: Penelitian ini menggunakan metode kuantitatif dengan pendekatan penelitian eksplanatori. Data dikumpulkan melalui kuesioner online yang disebarkan melalui Google Form kepada 96 pengguna TikTok Shop di Jayapura. Data yang dikumpulkan diolah menggunakan Microsoft Excel, SPSS (versi 26), dan SMART-PLS 4. Hasil dan Pembahasan: Hasil penelitian menunjukkan bahwa kualitas informasi tidak memiliki pengaruh langsung dan signifikan terhadap loyalitas pelanggan. Namun, kualitas informasi memiliki pengaruh signifikan terhadap kepuasan pelanggan, dan kepuasan pelanggan secara signifikan mempengaruhi loyalitas pelanggan. Selain itu, kepuasan pelanggan berhasil menjadi mediator dalam hubungan antara kualitas informasi dan loyalitas pelanggan. Implikasi: Temuan ini menyoroti peran kritis kepuasan dalam memperkuat loyalitas pelanggan dan menyarankan bahwa pengaruh kualitas informasi terhadap loyalitas bersifat tidak langsung, bekerja melalui peningkatan kepuasan pelanggan.
The Mediating Role of eWOM in Digital Marketing Mix and Repurchase Intention in Indonesian E-Commerce Novrizal Nur; Charles Samuel Albert; Fatima Wati Ain; Khusnul Khotimah; Jarot Delta Susanto
Mandalika Journal of Business and Management Studies Vol 4 No 2 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i2.537

Abstract

The rapid growth of e-commerce has intensified the importance of digital marketing strategies in shaping consumers’ post-purchase behavior, particularly repurchase intention. However, the mechanism through which digital marketing activities are translated into consumers’ willingness to repurchase remains fragmented in the existing literature. This study examines the conceptual mediating role of electronic word-of-mouth (eWOM) in the relationship between the digital marketing mix and repurchase intention in Indonesian e-commerce. A qualitative library research approach was employed by synthesizing 37 scholarly publications published between 2017 and 2025, covering eWOM, digital and social media marketing, online customer reviews, trust, customer experience, perceived value, convenience, e-satisfaction, perceived risk, and repurchase intention. The findings indicate that digital marketing activities can stimulate consumer engagement and facilitate the generation and circulation of eWOM. In turn, the credibility, usefulness, relevance, and trustworthiness of eWOM can influence consumers’ information evaluation and behavioral intentions. The synthesis further indicates that eWOM can conceptually function as an intermediary mechanism connecting digital marketing activities with repurchase intention, particularly when supported by trust, perceived value, customer experience, convenience, and e-satisfaction. The study contributes a literature-based conceptual framework that integrates previously fragmented relationships between digital marketing, eWOM, and repurchase intention within the Indonesian e-commerce context. Rather than statistically testing mediation, the study establishes a theoretically grounded pathway for future empirical investigation.
Co-Authors Ade Auliah Putri Andriady Bambang Purwoko Charles Samuel Albert Fadriansyah Fachril Fatima Wati Ain Hemby Roganda Sitorus Irwan Adam Labo Jarot Delta Susanto Jusmawati Jusmawati La Ode Marihi Muh Yamin Noch Muhamad Aldrin Akbar Muhamad Yamin Noch Mursalim Tonggiroh Nadya Ameylda Novrizal Nur Nur Halizah Ruth Awoitau Sjamsiar Husen Syahruldin Syamsudin Rumagesan Tammubua, Milcha Handayani Tilda Sophia Asmuruf Yason Yikwa Mofu Yendra Yendra Zakaria Zakaria Zulfikar Fahrurrozzy Fadly