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All Journal Precise: Journal of Economic Compile: Journal of Society Service
Suharjum
Institut Ilmu Hukum dan Ekonomi Lamaddukelleng
Economics, Econometrics & Finance Other

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Pengaruh Kemampuan, Budaya Organisasi, Komitmen Organisasi dan Kompensasi Terhadap Kinerja Pegawai Pada Kantor Bappeda Kabupaten Wajo Suharjum; Agus Purwanto; Andi Sumangelipu
Precise Journal of Economic Vol 4 No 2 (2025): Edisi Oktober 2025
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Abstract

The purpose of this study is to analyze the influence of ability, organizational culture, organizational commitment and compensation on employee performance at the Wajo Regency Planning Agency office. This study was conducted at the Wajo Regency Regional Development Planning Agency (Bappeda) Office, with 99 employees as respondents using multiple regression methods with the help of SPSS version 26. The results of the study indicate that simultaneously or together the variables of ability, organizational culture, organizational commitment and compensation have a significant effect on the performance of Wajo Regency Bappeda employees, and partially the variables of ability, organizational culture, and compensation have a significant effect on employee performance. The results of this study also indicate that the compensation variable provides the greatest contribution to the performance of Wajo Regency Bappeda employees. The results of this study can be recommended that Bappeda management needs to improve employee ability, organizational culture, organizational commitment and better compensation management in the future. Improvement of ability through education, training, improving organizational culture and high organizational commitment and good performance from employees.
Pengaruh Pemasaran Digital dan Kemudahan Penggunaan Platform Marketplace Shopee Terhadap Minat Beli Mahasiswa Bisnis Digital di Institut Ilmu Hukum dan Ekonomi Lamaddukelleng Akbar; Suharjum; Saida Mawarni
Precise Journal of Economic Vol 5 No 1 (2026): April 2026
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67032/pje.v5i1.191

Abstract

This study aims to analyze the effects of digital marketing and the ease of use of the Shopee marketplace platform on the purchase intention of Digital Business students at the Lamaddukelleng Institute of Law and Economics, both partially and simultaneously. This study employed a quantitative approach involving 71 students who use Shopee as respondents. The data were analyzed using multiple linear regression, with hypothesis testing conducted through t-tests and an F-test. The results indicate that digital marketing has a positive and significant effect on students' purchase intention, with a regression coefficient of 0.290 and a significance value of 0.004. The ease of use of the platform also has a positive and significant effect on purchase intention, with a regression coefficient of 0.399 and a significance value below 0.001. Simultaneously, digital marketing and platform ease of use have a significant effect on purchase intention, as indicated by an F-statistic of 15.684 and a significance value below 0.001. The coefficient of determination (R²) of 0.316 indicates that the two variables jointly explain 31.6% of the variation in students' purchase intention, while the remaining 68.4% is associated with other factors outside the research model. Based on the standardized beta coefficients, platform ease of use has a relatively greater contribution than digital marketing. This study concludes that effective digital marketing strategies and ease of use are important factors in increasing students' purchase intention on the Shopee marketplace.
Digitalisasi Profil Bisnis dan Titik Lokasi UMKM melalui Google Maps di Kelurahan Minangae, Kecamatan Sajoanging, Kabupaten Wajo Andi Sumangelipu; Andi Prayudhi Fadhillah; Suharjum; Andi Nurmala Syarih; Nur Winda
Compile Journal of Society Service Vol 4 No 1 (2026): September 2026
Publisher : YP-SDI Lamaddukelleng

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Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in supporting community economic activities at the local level. However, some MSMEs still face limitations in utilizing digital technology to introduce businesses, products and business locations to potential consumers. One form of digitalization that is relatively easy to implement is the use of Google Maps through Google Business Profile. This community service activity aims to increase the digital presence of MSMEs in Minangae Village, Sajoanging District, Wajo Regency by creating business profiles and business location points on Google Maps. Activities are carried out using a participatory approach through the stages of identifying MSMEs, field observations, data collection on business information, socialization, direct practice in creating business profiles, determining location points, and mentoring. The information collected includes business name, business category, address, location point, contact number, operating hours, business photos and product photos. Evaluation is carried out by comparing the condition of MSMEs before and after the activity, especially in terms of the existence of a business profile, completeness of information, accuracy of location points, as well as the ability of MSME actors to manage business profiles. The results of the activity show that direct practice-based assistance can help MSMEs build a digital presence and provide business information that is easier for potential consumers to find via Google Maps. This activity also provides basic knowledge and skills to MSME players to update business information independently. Thus, the use of Google Maps can be a practical first step in supporting the digitalization process of MSMEs at the sub-district level
Pengaruh Customer Experience dan Customer Relationship Management Terhadap Loyalitas Pelanggan pada Bisnis Larut Coffee dan Sengkang Medical Centre Indra Heri Rukmana; Suharjum; Asriadi
Precise Journal of Economic Vol 5 No 2 (2026): October 2026
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67032/pje.v5i2.199

Abstract

This study aims to analyze the influence of Customer Experience (CE) and Customer Relationship Management (CRM) on customer loyalty at Larut Coffee and Sengkang Medical Center (SMC) in Wajo Regency, South Sulawesi. The study employs a quantitative approach using a survey method and an explanatory research design. The sample consists of 100 respondents selected via purposive sampling, with 50 respondents from each research site. Data were collected using a five-point Likert scale questionnaire and analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that at SMC, Customer Experience has a regression coefficient of 0.293 with a significance value of 0.117, meaning it does not significantly influence customer loyalty. Conversely, CRM shows a positive and significant relationship with customer loyalty, with a regression coefficient of 0.563 and a significance value of 0.001. At Larut Coffee, Customer Experience is positively and significantly related to customer loyalty, with a regression coefficient of 0.548 and a significance value of 0.041. Meanwhile, CRM has a regression coefficient of 0.169 with a significance value of 0.479, indicating an insignificant relationship with customer loyalty. Simultaneously, CE and CRM are significant in explaining customer loyalty at both research sites (p<0.001). The coefficient of determination is 49.8% for SMC and 39.4% for Larut Coffee. These findings reveal differences in the patterns of relationships between variables across the two service contexts. Practically, SMC needs to prioritize patient relationship management, whereas Larut Coffee needs to emphasize enhancing the customer experience. The results of this study can serve as a basis for designing loyalty strategies tailored to each business's specific characteristics.
Co-Authors Agus Purwanto Akbar - Andi Nurmala Syarih Andi Prayudhi Fadhillah Andi Sumangelipu Asriadi Indra Heri Rukmana Nur Winda Saida Mawarni