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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah pada PT Mega Auto Central Finance (MACF) Cabang Sengkang Agus Purwanto
Precise Journal of Economic Vol 1 No 1 (2022): Edisi: April
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas pelayanan terhadap kepuasan nasabah PT. Mega Auto Central Finance (MACF). Penelitian yang dilakukan pada MACF ini menggunakan metode analisis kuantitatif. Teknik pengambilan sampel yang digunakan adalah Simple Random Sampling yaitu pengambilan sampel yang dilakukan secara acak tanpa memperhatikan strata yang ada dalam populasi itu sebanyak 89 orang responden. Teknik analisis data yang digunakan adalah rumus analisis regresi sederhana. Berdasarkan hasil analisis yang telah dilakukan tentang pengaruh kualitas pelayanan (tangibles, reliability, responsiveness, assurance, dan emphaty) terhadap kepuasan nasabah pada MACF, dapat disimpulkan bahwa 1) Berdasarkan analisis regresi sederhana, jika variabel layanan sama dengan nol, maka nilai kepuasan nasabah sebesar 4.85. Bila kualitas layanan berubah menjadi 1 maka variabel kepuasan nasabah akan bertambah sebesar 40%. Artinya kualitas layanan berpengaruh terhadap kepuasan nasabah. 2) Berdasarkan analisis koefisien determinasi, nilai r2 adalah 0.2209, hal ini menunjukkan bahwa 22.09% kepuasan nasabah ditentukan oleh variabel kualitas layanan. 3) Berdasarkan analisis regresi sederhana, hasil yang ditunjukkan adalah b > 0. Yaitu sebesar 0.40. Sedangkan untuk uji koefisien regresi secara partial atau uji T, hasil menunjukkan bahwa secara terpisah kategori pengaruh kualitas layanan terhadap kepuasan nasabah melalui T hitung > T tabel, yaitu T hitung = 6,0838 dan T tabel = 1.663. Baik secara bersama maupun partial (terpisah), berarti Ha diterima, dengan arti ada pengaruh kualitas layanan terhadap kepuasan nasabah pada MACF.

Analisis Perencanaan Pengelolaan Keuangan Dalam Proyek Pembuatan Rabat Beton Di Kelurahan Mappadaelo Kecamatan Tanasitolo Kabupaten Wajo Andi Nurwana; Agus Purwanto; Dandi Saputra
Precise Journal of Economic Vol 1 No 2 (2022): Edisi: Oktober
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Penelitian ini bertujuan untuk mengetahui bagaimana perencanaan pengelolaan keuangan pada pembuatan Rabat Beton di Kelurahan Mappadaelo Kecamatan Tanasitolo, sampai di mana realisasi dari rencana anggaran yang telah ditetapkan dan apa saja kendala yang dihadapi dalam pelaksanaan pembangunan Rabat Beton di Kelurahan Mappadaelo. Penelitian ini merupakan penelitian yang bersifat empiris deskriptif. Lokasi penelitian di Kelurahan Mappadaelo Kec. Tanasitolo, Kabupaten Wajo. Jenis data yang digunakan adalah data kualitatif dan sumber data yaitu data primer dan data sekunder. Teknik pengumpulan data yang dilakukan adalah melalui observasi, wawancara, kuesioner dan dokumentasi. Analisis data menggunakan analisis data deskriptif yaitu dengan memaparkan atau menggambarkan hasil studi lapangan dan hasil studi literatur, kemudian menganalisa data yang diperoleh dan selanjutnya digunakan untuk membahas permasalahan yang ada sehingga mampu memberikan gambaran empirik dan faktual, baik yang bersifat deskriptif kualitatif maupun yang bersifat sosiologis tentang Perencanaan Pengelolaan Keuangan Dalam Proyek Pembuatan Jalan Tani di Kelurahan Mappadaelo Kecamatan Tanasitolo Kabupaten Wajo. Berdasarkan penelitian ini diperoleh hasil bahwa : Perencanaan keaungan pada pembuatan jalan tani sangat berperan penting dalam pencapaiaan suatu tujuan pembangunan jalan tani yang kredibel agar terlaksana dengan baik. Perencanaan biaya proyek yang dilakukan oleh kelurahan proyek sudah sangat baik karena melibatan seluruh stakeholder yang ada. Karena pada saat melakukan perencanaan dan pengendalian anggaran biaya proyek tidak hanya mengandalkan Sekertaris Lurah saja melainkan melibatkan seluruh stakeholder yang ada. Dengan kerjasama antara setiap bagian mengakibatkan tepatnya dalam menganggarkan biaya yang harus dikeluarkan sesuai dengan keperluan yang digunakan, dan mampu memberikan langka antisipasi terhadapa hal yang mungkin terjadi seperti kenaikan harga pada bahan baku yang diperlukan, kecerobohan pekerja yang kurang professional dan diakibatkan oleh faktor alam contohnya diakibatkan hujan pada saat kegiatan pekerjaan.

Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Distro Magnetic Kabupaten Wajo Nurman Dai; Ardi; Agus Purwanto
Precise Journal of Economic Vol 4 No 2 (2025): Edisi Oktober 2025
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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This study aims to determine the consumer marketing strategy at the Magnetic Distro in Wajo Regency. The background of this study is based on the importance of marketing strategy in increasing sales, especially amidst competition between other entrepreneurs. Marketing strategy variables are measured through five indicators: price, place, product promotion and quality. Meanwhile, sales increase is measured through product indicators, income, customers, users and new variants. This study uses a quantitative approach with data collection techniques through questionnaires distributed to 51 respondents selected from a population of 105 consumers. The data analysis technique used is simple linear regression. The constant value of 23.783 indicates that sales increase by 23.783 if the marketing strategy variable is not changed. The marketing strategy has a regression coefficient of 0.066. This value indicates that sales increase by 0.284 if the marketing strategy is increased by one unit. The T test from the coefficients table on the pricing variable obtained a Tcount value = 523 with a significance value of 0.000 <0.05. Based on the F test results shown in the ANOVA table, the calculated F value was 274 with a significance value of 603 > 0.05. With an R2 value of 0.006.

Pengaruh Harga dan Promosi di E-Commerce Shopee terhadap Perilaku Konsumtif Mahasiswa Institut Ilmu Hukum dan Ekonomi Lamaddukelleng Agus Purwanto; Ahmad; Andi Sumangelipu
Precise Journal of Economic Vol 4 No 2 (2025): Edisi Oktober 2025
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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The development of digital technology has changed people's consumption patterns, especially among students who are active users of e-commerce. This study aims to determine the effect of prices and promotions on the Shopee platform on the consumer behavior of students in the Management Study Program at the Lamaddukelleng Institute of Law and Economics. This type of research is quantitative with an associative approach. A sample of 60 respondents was selected using a purposive sampling technique with the criteria of students who actively shop at Shopee. Data were collected through questionnaires and analyzed using multiple linear regression with the help of the SPSS program version 31. The results showed that price (X₁) had a positive and significant effect on consumer behavior with a t-value of 4.704 and a significance of 0.000 <0.05, while promotion (X₂) also had a positive and significant effect with a t-value of 3.214 and a significance of 0.002 <0.05. Simultaneously, both variables had a significant effect on student consumer behavior with an F-value of 12.430 and a significance of 0.000 <0.05. The coefficient of determination (R²) of 0.426 indicates that price and promotion can explain 42.6% of the variation in student consumer behavior, while the remainder is influenced by other factors outside the research model. The results of this study prove that Shopee's digital pricing and promotion strategies significantly encourage student consumer behavior in the digital era

Pengaruh Kemampuan, Budaya Organisasi, Komitmen Organisasi dan Kompensasi Terhadap Kinerja Pegawai Pada Kantor Bappeda Kabupaten Wajo Suharjum; Agus Purwanto; Andi Sumangelipu
Precise Journal of Economic Vol 4 No 2 (2025): Edisi Oktober 2025
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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The purpose of this study is to analyze the influence of ability, organizational culture, organizational commitment and compensation on employee performance at the Wajo Regency Planning Agency office. This study was conducted at the Wajo Regency Regional Development Planning Agency (Bappeda) Office, with 99 employees as respondents using multiple regression methods with the help of SPSS version 26. The results of the study indicate that simultaneously or together the variables of ability, organizational culture, organizational commitment and compensation have a significant effect on the performance of Wajo Regency Bappeda employees, and partially the variables of ability, organizational culture, and compensation have a significant effect on employee performance. The results of this study also indicate that the compensation variable provides the greatest contribution to the performance of Wajo Regency Bappeda employees. The results of this study can be recommended that Bappeda management needs to improve employee ability, organizational culture, organizational commitment and better compensation management in the future. Improvement of ability through education, training, improving organizational culture and high organizational commitment and good performance from employees.

PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH PADA PT. PEGADAIAN CABANG SENGKANG KABUPATEN WAJO Agus Purwanto
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 4 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i4.1367

Studi ini melihat bagaimana kualitas layanan, yang terdiri dari bukti fisik, keandalan, responsivitas, jaminan, dan empati, berdampak pada tingkat kepuasan nasabah di PT. Pegadaian Cabang Sengkang Kabupaten Wajo. Penelitian ini melibatkan 3000 pelanggan PT. Pegadaian Cabang Sengkang Kabupaten Wajo. Dengan menggunakan rumus Slovin untuk menentukan sampel, diperoleh 96 orang responden. Analisis dilakukan dengan menggunakan regresi linear berganda. Penelitian ini menemukan bahwa PT. Pegadaian Cabang Sengkang Kabupaten Wajo memiliki yang signifikan dan positif sebagai hasil dari elemen kualitas layanan individu dan kolektif, yang termasuk bukti fisik, keandalan, responsivitas, jaminan, dan empati.

ANALISIS PENGARUH PROMOSI MEDIA SOSIAL TERHADAP MINAT KUNJUNGAN ULANG MELALUI KEPUASAN PASIEN PADA RSUD LAMADDUKELLENG SENGKANG Agus Purwanto
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 6 No 1 (2026): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v6i1.1372

The goal of this study is to determine how patient satisfaction and Instagram advertising influence a patient's desire to return for treatment. The analytical approach used in this study is path analysis, which is quantitative. The sample was chosen using a purposive sampling technique, which yielded 80 participants out of a total patient population of 450. A survey instrument that had been tested for validity and reliability was used to gather the data. Path analysis with simple and multiple regression, along with the Sobel test, were among the data analysis approaches used. The study's findings demonstrate that: (1) The path coefficient for the influence of Instagram promotion on patient satisfaction is 0. 158, with a significance level of 0. 161 < 0. 05; (2) The path coefficient for the influence of Instagram promotion on patient revisit intention is 0. 052, with a significance level of 0. 615; (3) The path coefficient for the influence of patient satisfaction on revisit intention is 0. 443, with a significance level of 0. 000; (4) The indirect effect of Instagram promotion on patient revisit intention through patient satisfaction is 5. 20%, with an indirect effect of 6. 99% and a p-value of 0. 633 based on the Sobel test. The findings of this study are as follows: (1) Instagram promotion has no discernible impact on patient satisfaction; (2) Instagram promotion has no discernible impact on patient revisit intention; (3) patient satisfaction has a positive and significant effect on patient revisit intention; and (4) Instagram promotion does not indirectly influence patient revisit intention through patient satisfaction.

Pengaruh Kualitas Layanan Akademik dan Fasilitas Kampus terhadap Loyalitas Mahasiswa: Peran Mediasi Kepuasan Mahasiswa Agus Purwanto; Baharuddin Semmaila; Andi Patotori Arismunandar; Baso Amang; Aryati Arfah; Muh. Arif; Tenriwaru Tenriwaru
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 4 No. 4 (2026): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/tj77t267

Student loyalty is an important factor in sustaining the competitiveness and long-term development of higher education institutions. Previous research has demonstrated the relevance of academic service quality and campus facilities to student satisfaction and loyalty, although variations in the direct and indirect relationships among these variables indicate the need for further empirical examination. This research investigates the relationships between academic service quality, campus facilities, student satisfaction, and student loyalty at Institut Lamaddukelleng Sengkang by positioning student satisfaction as a mediating variable. A quantitative explanatory approach was employed through a survey of 230 active students selected using proportionate random sampling from a population of 543 students. Data were collected using a five-point Likert-scale questionnaire and analyzed through Structural Equation Modeling (SEM) with AMOS. The results indicate that academic service quality and campus facilities have positive and significant effects on student satisfaction. Campus facilities and student satisfaction also have positive and significant effects on student loyalty, whereas academic service quality does not have a significant direct effect on loyalty. Student satisfaction significantly mediates the relationship between academic service quality and loyalty as well as between campus facilities and loyalty. These findings indicate that strengthening student loyalty requires higher education institutions to prioritize service quality and adequate facilities while ensuring that both contribute to positive student satisfaction. The findings provide practical implications for improving institutional service strategies and student retention.

Dampak E-Service Quality Terhadap Kepuasan dan Loyalitas Nasabah pada Bank Negara Indonesia Cabang Sengkang Agus Purwanto; Nurman Dai Basri; Andi Firgha Nurul Putri
Precise Journal of Economic Vol 5 No 1 (2026): April 2026
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67032/pje.v5i1.190

This study aims to analyze the effect of e-service quality on customer satisfaction and loyalty at Bank Negara Indonesia, Sengkang Branch, and to examine the role of customer satisfaction as an intervening variable. A quantitative approach was used, with data collected from 96 respondents who use digital banking services. The data were analyzed using path analysis, and the Sobel test was applied to examine the mediating effect. The instrument tests showed that all questionnaire items were valid and reliable, and the regression model met the classical assumptions. The results show that e-service quality has a positive and significant effect on customer satisfaction (β = 0.677; p = 0.000) and on customer loyalty (β = 0.223; p = 0.018). Customer satisfaction also has a positive and significant effect on customer loyalty (β = 0.585; p = 0.000). In addition, customer satisfaction significantly mediates the effect of e-service quality on customer loyalty, with an indirect effect of 39.6%, larger than the direct effect of 22.3% (Sobel test = 4.379; p = 0.000). These findings indicate that improving electronic service quality, so that it is fast, secure, and easy to use, should be accompanied by efforts to create customer satisfaction, because satisfaction is the main pathway through which loyalty is formed.

Penerapan Analisis SWOT dalam Menyusun Strategi Bisnis Pemula di Kelurahan Mappadaelo, Kecamatan Tanasitolo, Kabupaten Wajo Andi Sumangelipu; Agus Purwanto; Indra Heri Rukmana; Reza Resita; Putri Gita Syahrani
Compile Journal of Society Service Vol 2 No 2 (2026): Maret 2026
Publisher : YP-SDI Lamaddukelleng

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Novice entrepreneurs need the ability to recognize the internal and external conditions of their businesses as a foundation for formulating appropriate business strategies. However, a limited understanding of strategic planning can lead to business management that prioritizes operational activities over purposeful business development. This Community Service (PKM) activity aimed to enhance the knowledge and skills of novice entrepreneurs in applying SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis as a basis for formulating business strategies. The activity was conducted in Mappadaelo Village, Tanasitolo District, Wajo Regency, involving 20 novice entrepreneurs. The implementation method comprised stages of preparation, outreach/dissemination, practical SWOT application, mentoring, and evaluation. Evaluation was carried out using pre-tests and post-tests covering seven indicators: understanding business strategy concepts, SWOT analysis concepts, identifying strengths, weaknesses, opportunities, and threats, and formulating SWOT strategies. Evaluation results showed that the participants' average score rose from 45.57 in the pre-test to 83.00 in the post-test, an increase of 37.43 points (82.14% relative to the initial score). The greatest improvement was observed in the ability to formulate SWOT strategies (a 97.62% increase), while all indicators showed improvement following the activity. Beyond gaining knowledge, participants were able to identify internal and external business factors and formulate strategic alternatives—SO, WO, ST, and WT—tailored to their specific business conditions. These results demonstrate that outreach combined with practical application and mentoring can effectively improve participants' understanding and skills in applying SWOT analysis as a foundation for business strategy formulation

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