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Pengaruh Kualitas Produk, Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasaan Pelanggan Larut Coffe Indra Heri Rukmana
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.2730

The purpose of this study was to determine the effect of product quality, service quality and price perception partially and simultaneously on customer satisfaction at Larut Coffe. This research uses quantitative methods. The population in this study were the customers of Larut Coffe. The sample used in this study was 100 respondents who were customers of Larut Coffe. In this study, purposive sampling was used, namely a technique with certain criteria, which in this study were buyers who came to Larut Coffe two or more times. The data collection method used is by distributing questionnaires to consumers to get 100 respondents according to predetermined criteria. Then the researcher conducted a survey after first testing the validity and reliability. The data analysis method used in this study is regression analysis. The results of the study prove that partially product quality has a significant and significant effect on customer satisfaction, the service quality variable has a significant effect on customer satisfaction and the price perception variable has a significant effect on customer satisfaction at Larut Coffe.

Pengaruh Suku Bunga dan Inflasi Terhadap Harga Saham Pada Perusahaan Manufaktur Di Bursa Efek Indonesia Indra Heri Rukmana; Fuji Pratiwi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4266

Penelitian ini memiliki tujuan dapat mengetahui bagaimana inflasi dan suku bunga berdampak pada harga saham perusahaan manufaktur pada BEI. Studi yang dilakukan dengan metode kuantitatif. Dokumentasi atau studi kepustakaan adalah teknik pengumpuan data. Analisis ini bermaksud untuk memahami dampak interest rates dan penurunan daya beli uang kepada nilai saham industri manufacture terdapat di Bursa Efek Indonesia. Hasilnya menyatakan walaupun suku bunga serta inflasi berdampak secara partial dan bersamaan akan harga saham perusahaan manufaktur di BEI. Riset yang dilakukan menerapkan pendekatan kuantitatif bersama dengan teknik pengumpulan data dokumentasi. Sejumlah 174 perusahaan pada BEI yang menjadi subjek studi. Metode pengambilan sampel non-profitabilitas digunakan untuk memilih ilustrasi penelitian dari sepuluh bisnis. Kedua faktor ini merupakan variabel bebas, sementara nilai saham merupakan variabel terikat. Hasil penelitian menunjukkan bahwa nilai saham pada industri manufaktur di BEI tidak terpengaruh dengan relevan oleh suku bunga dan inflasi, baik secara parsial maupun simultan, menurut teknik analisis data regresi berganda.

Pengaruh Gaji Terhadap Kepuasan Kerja Karyawan di Lesehan Jetpur Sengkang Syahida; Muria Maulana; Indra Heri Rukmana
Precise Journal of Economic Vol 4 No 2 (2025): Edisi Oktober 2025
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Human resources are an important asset in the service industry, including the culinary sector, where employee job satisfaction is a determining factor in service quality and business sustainability. This study aims to analyze the effect of salary on employee job satisfaction at Lesehan Jetpur Sengkang. The research method used is quantitative with a survey approach, where primary data was obtained through distributing questionnaires to 30 respondents and analyzed using validity and reliability tests, simple linear regression, t-test, F-test, and coefficient of determination. The results show that salary has a positive and significant effect on employee job satisfaction, indicated by a regression coefficient value of 0.172 and a significance level of 0.000 (<0.05). The coefficient of determination (R²) of 0.57 indicates that 57% of the variation in job satisfaction is explained by salary factors, while the rest is influenced by other variables outside the model. These findings confirm that a fair, transparent, and workload-appropriate salary system can increase employee motivation, loyalty, and performance. The practical implication of this study is the importance of evaluating compensation policies to create a more productive and sustainable work environment in the culinary industry

Optimalisasi Manajemen Produksi Layanan Digital Bank Syariah Studi Kasus Pada Mobile Banking BSI Andi Yuniarti; Fuji Pratiwi; Indra Heri Rukmana; Muh Yasir; Dewi
Precise Journal of Economic Vol 4 No 1 (2025): Edisi April 2025
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Digital transformation in the Islamic banking sector has prompted Bank Syariah Indonesia (BSI) to develop the Byond BSI mobile banking service as an effort to improve efficiency and customer convenience. This study aims to analyze how digital service production management is implemented in the application and identify challenges and optimization efforts. The method used is descriptive qualitative based on literature review. The study results indicate that although Byond BSI has experienced significant growth, obstacles remain such as technical glitches, slow login processes, incomplete features, and the need for enhanced security. BSI has undertaken various improvement efforts, including system updates, digital education, and the development of Sharia-based features. Service optimization is carried out based on the five dimensions of SERVQUAL: tangibles, reliability, responsiveness, assurance, and empathy. If these dimensions are optimally implemented, service efficiency and convenience can be achieved, which ultimately impacts customer loyalty to BSI's digital services.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Pdam Kabupaten Wajo Indra Heri Rukmana
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 1 (2023): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.4905

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan konsumen PDAM kabupaten Wajo. Penelitian ini dilakukan di Kantor PDAM di kabupaten Wajo. Model penelitian adalah dengan penelitian lapangan yaitu penelitian yang dilakukan dengan cara terjun langsung ke PDAM di kabupaten Wajo. Untuk mendapatkan data primer dengan cara membagikan kuesioner kepada pegawai PDAM kabupaten. Metode analisis yang digunakan adalah Analisis Regresi Sederhana, metode analisis korelasi dan Uji t. Hasil penelitian ini menunjukkan bahwa (1) Hasil Analisis Regresi Sederhana yaitu : Nilai konstanta (a) = 2,027, Koefisien Regresi (b) = 0,774 dan persamaan regeresi linier Y= a + bX atau Y= 2,027 + 0,774X. (2) Hasil Anaslisis Korelasi yaitu : Koefisien Korelasi (r) = 0,678 adalah nilai korelasi atau hubungan Kualitas pelayanan dengan Kepuasan Konsumen PDAM di kabupaten Wajo. Koefisien Determinasi (r2) = 0,459 atau 45,9%. (3) Hasil Uji t yaitu: nilai thitung sebesar 1,596 < ttabel 3,182 sehingga dapat disimpulkan bahwa variabel X atau Kualitas Pelayanan tidak perpengaruh Signifikan terhadap variabel Y atau Kepuasan Konsumen PDAM di kabupaten Wajo karena nila pengaruhnya di bawah 50% yaitu 45,9%.

Pengaruh Promosi, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare Glow2glow Andi Yuniarti; Indra Heri Rukmana; Winda Lestari
Precise Journal of Economic Vol 5 No 1 (2026): April 2026
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67032/pje.v5i1.192

This study aims to analyze the effects of promotion, price, and product quality on purchasing decisions for Glow2Glow skincare products in Tempe District, Wajo Regency, Indonesia, both partially and simultaneously. This study employed a quantitative approach involving 100 respondents who were consumers of Glow2Glow skincare products. The data were analyzed using multiple linear regression, with hypothesis testing conducted through t-tests and an F-test, as well as the coefficient of determination. The results indicate that, partially, promotion does not have a statistically significant effect on purchasing decisions, with a significance value of 0.063. Similarly, price does not have a statistically significant effect, with a significance value of 0.429. In contrast, product quality has a positive and statistically significant effect on purchasing decisions, with a regression coefficient of 0.692 and a significance value below 0.001. Simultaneously, promotion, price, and product quality have a statistically significant effect on purchasing decisions, as indicated by an F-statistic of 42.746 and a significance value below 0.001. The coefficient of determination (R²) of 0.572 indicates that the three variables explain 57.2% of the variation in purchasing decisions, while the remaining 42.8% is associated with other factors outside the research model. These findings indicate that product quality is the most dominant factor in the research model. Therefore, the company should prioritize product quality improvement while evaluating its promotional strategies and pricing policies to enhance consumer purchasing decisions.

Penerapan Analisis SWOT dalam Menyusun Strategi Bisnis Pemula di Kelurahan Mappadaelo, Kecamatan Tanasitolo, Kabupaten Wajo Andi Sumangelipu; Agus Purwanto; Indra Heri Rukmana; Reza Resita; Putri Gita Syahrani
Compile Journal of Society Service Vol 2 No 2 (2026): Maret 2026
Publisher : YP-SDI Lamaddukelleng

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Novice entrepreneurs need the ability to recognize the internal and external conditions of their businesses as a foundation for formulating appropriate business strategies. However, a limited understanding of strategic planning can lead to business management that prioritizes operational activities over purposeful business development. This Community Service (PKM) activity aimed to enhance the knowledge and skills of novice entrepreneurs in applying SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis as a basis for formulating business strategies. The activity was conducted in Mappadaelo Village, Tanasitolo District, Wajo Regency, involving 20 novice entrepreneurs. The implementation method comprised stages of preparation, outreach/dissemination, practical SWOT application, mentoring, and evaluation. Evaluation was carried out using pre-tests and post-tests covering seven indicators: understanding business strategy concepts, SWOT analysis concepts, identifying strengths, weaknesses, opportunities, and threats, and formulating SWOT strategies. Evaluation results showed that the participants' average score rose from 45.57 in the pre-test to 83.00 in the post-test, an increase of 37.43 points (82.14% relative to the initial score). The greatest improvement was observed in the ability to formulate SWOT strategies (a 97.62% increase), while all indicators showed improvement following the activity. Beyond gaining knowledge, participants were able to identify internal and external business factors and formulate strategic alternatives—SO, WO, ST, and WT—tailored to their specific business conditions. These results demonstrate that outreach combined with practical application and mentoring can effectively improve participants' understanding and skills in applying SWOT analysis as a foundation for business strategy formulation

Penyuluhan dan Edukasi Anti Perundungan terhadap Anak di SDN 249 Minangae, Kecamatan Sajoanging, Kabupaten Wajo Andi Prayudhi Fadhillah; Andi Sumangelipu; Indra Heri Rukmana; Sitti Maryam; Ahmad Febrian; Nurfadillah; Umar; Muh Al Aqshal Khidayatullah
Compile Journal of Society Service Vol 4 No 1 (2026): September 2026
Publisher : YP-SDI Lamaddukelleng

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Bullying among elementary school children is an issue that needs attention because it can affect feelings of security, comfort in learning and social relationships between students. Children's low understanding in differentiating joking behavior from hurtful actions is one of the challenges in efforts to prevent bullying in the school environment. This community service activity aims to increase students' knowledge, awareness, empathy and ability to recognize and respond appropriately to bullying behavior. The activity was carried out at SDN 249 Minangae, Sajoanging District, Wajo Regency, involving 30 students in grades III, IV, V and VI. The method used is the educational-participatory approach Recognize–Feel–Act (KRB) which was developed according to the characteristics of elementary school students. Activities are carried out through telling stories and illustrations, questions and answers, empathy games, situation studies, role plays, and anti-bullying declarations. Evaluation is carried out through pre-tests and post-tests as well as observations of student participation during activities. The evaluation results showed an increase in the average student understanding from 56.3% in the pre-test to 91.3% in the post-test, or an increase of 35.0 percentage points. Improvements are mainly seen in the ability to recognize social bullying, understand the impact on victims, and determine actions when witnessing bullying. Empathy and role play activities also show high levels of participation. This activity shows that anti-bullying education that is interactive, contextual, and appropriate to the child's developmental stage can be an effective preventive approach to increasing students' understanding and awareness of bullying. Sustainability of the program through familiarization and strengthening of child-friendly school culture is needed so that this understanding can develop into positive behavior in everyday life.

Pengaruh Pemasaran Digital Melalui Media Sosial dalam Meningkatkan Penjualan Usaha Sarung Sutera di Kabupaten Wajo Asrul Jaya; Indra Heri Rukmana; Ummi Nurul Herati
Precise Journal of Economic Vol 5 No 2 (2026): October 2026
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67032/pje.v5i2.198

This study aims to analyze the impact of social media-based digital marketing on the sales of silk sarong businesses in Wajo Regency, South Sulawesi. A quantitative approach utilizing a survey method was employed. The study population consisted of 120 active silk sarong business owners; a sample of 55 respondents was determined using Slovin's formula (with a 10% margin of error) and selected via purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using tests of validity and reliability, classical assumptions, simple linear regression, the coefficient of determination, and the t-test. The results indicate that digital marketing via social media has a positive and significant effect on sales of silk sarong businesses, with a regression coefficient of 0.659 and a t-value of 8.703 (p < 0.001). The coefficient of determination (R²) of 0.588 indicates that digital marketing explains 58.8% of the variation in sales, while the remaining 41.2% is attributable to factors outside the research model. WhatsApp was the most widely used platform among respondents, followed by TikTok, Instagram, and Facebook. These findings demonstrate that social media use can support marketing and sales of silk sarong products. Therefore, business owners need to optimize their social media usage by presenting engaging product content, maintaining responsive communication, and conducting consistent promotions to expand their market reach.

Pengaruh Customer Experience dan Customer Relationship Management Terhadap Loyalitas Pelanggan pada Bisnis Larut Coffee dan Sengkang Medical Centre Indra Heri Rukmana; Suharjum; Asriadi
Precise Journal of Economic Vol 5 No 2 (2026): October 2026
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67032/pje.v5i2.199

This study aims to analyze the influence of Customer Experience (CE) and Customer Relationship Management (CRM) on customer loyalty at Larut Coffee and Sengkang Medical Center (SMC) in Wajo Regency, South Sulawesi. The study employs a quantitative approach using a survey method and an explanatory research design. The sample consists of 100 respondents selected via purposive sampling, with 50 respondents from each research site. Data were collected using a five-point Likert scale questionnaire and analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that at SMC, Customer Experience has a regression coefficient of 0.293 with a significance value of 0.117, meaning it does not significantly influence customer loyalty. Conversely, CRM shows a positive and significant relationship with customer loyalty, with a regression coefficient of 0.563 and a significance value of 0.001. At Larut Coffee, Customer Experience is positively and significantly related to customer loyalty, with a regression coefficient of 0.548 and a significance value of 0.041. Meanwhile, CRM has a regression coefficient of 0.169 with a significance value of 0.479, indicating an insignificant relationship with customer loyalty. Simultaneously, CE and CRM are significant in explaining customer loyalty at both research sites (p<0.001). The coefficient of determination is 49.8% for SMC and 39.4% for Larut Coffee. These findings reveal differences in the patterns of relationships between variables across the two service contexts. Practically, SMC needs to prioritize patient relationship management, whereas Larut Coffee needs to emphasize enhancing the customer experience. The results of this study can serve as a basis for designing loyalty strategies tailored to each business's specific characteristics.

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