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All Journal Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi JAMER
Fergiawan Alfianto Rizkaputra
Universitas Merdeka Madiun
Economics, Econometrics & Finance

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The Effect of Marketing Mix on Purchase Decisions for PAS Leather Products in Magetan Regency in 2022 Fergiawan Alfianto Rizkaputra; Alun Pratama; Wira Ganet Aribowo; Handaru Agnyana
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 1 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i1.158

Abstract

This study aims to analyze the effect of the Marketing Mix on Purchase Decisions for Pas Leather Products in Magetan Regency. This study uses a quantitative approach. The sample of this research is 100 consumers. The method of collecting data is distributing questionnaires given to respondents online. Data analysis using multiple linear analysis. The results of the study explained that (1) the product variable had a positive and significant effect on purchasing decisions, (2) the distribution channel variable had a positive and significant effect on purchasing decisions, (3) the promotion variable had a positive and significant effect on purchasing decisions, (4) the price variable did not positive and significant effect on purchasing decisions. The results of this study can be used as a reference by SMEs for business development, especially in the leather fashion industry.
PENGARUH KUALITAS REGULASI TERHADAP INVESTASI ASING DI INDONESIA DENGAN PENDEKATAN VECTOR ERROR CORRECTION MODEL (VECM) PERIODE 2002–2022 Wira Ganet Aribowo; Mutmainah; Fergiawan Alfianto Rizkaputra
JAMER : Jurnal Akuntansi Merdeka Vol. 6 No. 1 (2025): JAMER (Jurnal Akuntansi Merdeka)
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jamer.v6i1.141

Abstract

This study investigates the dynamic relationship between the Regulatory Quality Index (RQI), Foreign Direct Investment (FDI), Gross Domestic Product (GDP), and Bank Capital to Assets Ratio (BCAR) in Indonesia from 2002 to 2022, utilizing the Vector Error Correction Model (VECM) approach. The model captures both short-term dynamics and long-term equilibrium relationships among the variables. The results reveal that all variables are integrated of order one (I(1)) and share a cointegrating relationship, supporting the use of VECM. Empirical findings indicate that GDP has a significant and positive impact on regulatory quality in both the short and long run. FDI exerts a limited positive effect, while BCAR does not have a significant short-term influence on RQI. The statistically significant error correction term (ECT) confirms the existence of an adjustment mechanism toward long-run equilibrium. These findings highlight the crucial role of economic growth, foreign investment, and financial system stability in enhancing regulatory and institutional quality in Indonesia.
Co-Authors Alun Pratama Handaru Agnyana Mutmainah Wira Ganet Aribowo