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The Effect of Marketing Mix on Purchase Decisions for PAS Leather Products in Magetan Regency in 2022 Fergiawan Alfianto Rizkaputra; Alun Pratama; Wira Ganet Aribowo; Handaru Agnyana
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 1 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i1.158

Abstract

This study aims to analyze the effect of the Marketing Mix on Purchase Decisions for Pas Leather Products in Magetan Regency. This study uses a quantitative approach. The sample of this research is 100 consumers. The method of collecting data is distributing questionnaires given to respondents online. Data analysis using multiple linear analysis. The results of the study explained that (1) the product variable had a positive and significant effect on purchasing decisions, (2) the distribution channel variable had a positive and significant effect on purchasing decisions, (3) the promotion variable had a positive and significant effect on purchasing decisions, (4) the price variable did not positive and significant effect on purchasing decisions. The results of this study can be used as a reference by SMEs for business development, especially in the leather fashion industry.
Penerapan Manajemen Persediaan Dan Total Quality Management Terhadap Kinerja Operasional Hafizh Reyhan Yafi; Choirum Rindah Istiqaroh; Mintarti Indartini; Handaru Agnyana
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 2 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i2.162

Abstract

The aim of this study is to examine the influence of Inventory Management and Total Quality Management on the Operational Performance of PT Sinergi Gula Nusantara PG. Poerwodadie The sampling technique used in this research is purposive sampling method. The data was obtained from primary data collected through questionnaires distributed to the employees of PT Sinergi Gula Nusantara PG. Poerwodadie. The data analysis was conducted using multiple linear regression with SPSS version 26.00 for windows. The results of the hypothesis testing indicate that the independent variable Inventory Management has a coefficient of 7.037, while the independent variable Total Quality Management has a coefficient of 9.012. Based on these results, it can be concluded that Inventory Management and Total Quality Management have a significant positive influence on the Operational Performance of PT Sinergi Gula Nusantara PG. Poerwodadie.
PENGOLAHAN SAMPAH 3R DAN PEMBUATAN EKOENZIM PADA KELOMPOK TANI KEDUNGMULYO, DESA KEDUNGJATI, KECAMATAN BALEREJO, KABUPATEN MADIUN Nurharibnu Wibisono; Sulistya Eviningrum; Handaru Agnyana
JURNAL DAYA-MAS Vol. 9 No. 2 (2024): JURNAL DAYA-MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v9i2.162

Abstract

The waste problem will become a major problem for humans and the environment if not handled properly. Some people still do not understand the importance of waste sorting with the 3R concept. The community's dependence on chemical fertilizers needs to be given an alternative replacement through the manufacture of organic fertilizers. The method of implementing this community service is counseling and training. In the counseling session, material was given on environmental conservation with the 3R concept (reduce, reuse, recycle). In the second session, material was given on how to make eco-enzymes from fruit waste. Participants in the counseling and training were the Kedungmulyo Farmers Group, Kedungjati Village, Balerejo District, Madiun Regency. Ecoenzymes are useful for liquid plant fertilizers and can be sprayed on plants, pest repellents, a mixture of washing soap and floor cleaners, and river water cleaners. Participants can understand the material on environmental conservation through waste sorting with the 3R concept (reuse, reduce, recycle). Participants can understand and practice making eco-enzymes. The method of making ecoenzyme is to put in leftover fruit and/or vegetables plus white sugar/brown sugar (molasses)/cane molasses plus water, ratio 3:1:10. Next, the mixture of ingredients is put into a bottle/gallon, given an exhaust air channel through a small hose. The end of the hose is put in water in a small bottle to make it sterile. The ecoenzyme fermentation process lasts for 3 months.