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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat
Handaru Agnyana
Universitas Merdeka Madiun
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Effect of Marketing Mix on Purchase Decisions for PAS Leather Products in Magetan Regency in 2022 Fergiawan Alfianto Rizkaputra; Alun Pratama; Wira Ganet Aribowo; Handaru Agnyana
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 1 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i1.158

Abstract

This study aims to analyze the effect of the Marketing Mix on Purchase Decisions for Pas Leather Products in Magetan Regency. This study uses a quantitative approach. The sample of this research is 100 consumers. The method of collecting data is distributing questionnaires given to respondents online. Data analysis using multiple linear analysis. The results of the study explained that (1) the product variable had a positive and significant effect on purchasing decisions, (2) the distribution channel variable had a positive and significant effect on purchasing decisions, (3) the promotion variable had a positive and significant effect on purchasing decisions, (4) the price variable did not positive and significant effect on purchasing decisions. The results of this study can be used as a reference by SMEs for business development, especially in the leather fashion industry.
Penerapan Manajemen Persediaan Dan Total Quality Management Terhadap Kinerja Operasional Hafizh Reyhan Yafi; Choirum Rindah Istiqaroh; Mintarti Indartini; Handaru Agnyana
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 2 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i2.162

Abstract

The aim of this study is to examine the influence of Inventory Management and Total Quality Management on the Operational Performance of PT Sinergi Gula Nusantara PG. Poerwodadie The sampling technique used in this research is purposive sampling method. The data was obtained from primary data collected through questionnaires distributed to the employees of PT Sinergi Gula Nusantara PG. Poerwodadie. The data analysis was conducted using multiple linear regression with SPSS version 26.00 for windows. The results of the hypothesis testing indicate that the independent variable Inventory Management has a coefficient of 7.037, while the independent variable Total Quality Management has a coefficient of 9.012. Based on these results, it can be concluded that Inventory Management and Total Quality Management have a significant positive influence on the Operational Performance of PT Sinergi Gula Nusantara PG. Poerwodadie.
PENGOLAHAN SAMPAH 3R DAN PEMBUATAN EKOENZIM PADA KELOMPOK TANI KEDUNGMULYO, DESA KEDUNGJATI, KECAMATAN BALEREJO, KABUPATEN MADIUN Nurharibnu Wibisono; Sulistya Eviningrum; Handaru Agnyana
JURNAL DAYA-MAS Vol. 9 No. 2 (2024): JURNAL DAYA-MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v9i2.162

Abstract

The waste problem will become a major problem for humans and the environment if not handled properly. Some people still do not understand the importance of waste sorting with the 3R concept. The community's dependence on chemical fertilizers needs to be given an alternative replacement through the manufacture of organic fertilizers. The method of implementing this community service is counseling and training. In the counseling session, material was given on environmental conservation with the 3R concept (reduce, reuse, recycle). In the second session, material was given on how to make eco-enzymes from fruit waste. Participants in the counseling and training were the Kedungmulyo Farmers Group, Kedungjati Village, Balerejo District, Madiun Regency. Ecoenzymes are useful for liquid plant fertilizers and can be sprayed on plants, pest repellents, a mixture of washing soap and floor cleaners, and river water cleaners. Participants can understand the material on environmental conservation through waste sorting with the 3R concept (reuse, reduce, recycle). Participants can understand and practice making eco-enzymes. The method of making ecoenzyme is to put in leftover fruit and/or vegetables plus white sugar/brown sugar (molasses)/cane molasses plus water, ratio 3:1:10. Next, the mixture of ingredients is put into a bottle/gallon, given an exhaust air channel through a small hose. The end of the hose is put in water in a small bottle to make it sterile. The ecoenzyme fermentation process lasts for 3 months.
Efektifitas Manajemen Promosi Media Sosial terhadap Penerimaan Mahasiswa Baru UNMER Madiun Handaru Agnyana; Salma Rafsanjani Akbar; Nurimansyah Setivia Bakti
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3625

Abstract

The development of promotional media has now entered the digital era that can communicate promotions more widely and quickly. In Indonesia, the phenomenon of online media that is anticipated to replace print media also continues to increase. As done by the New Student Admissions Team (PMB) of Merdeka Madiun University in accepting new students, they provide information about many things, such as registration procedures, achievements, and what can be obtained when registering for the campus. Various methods used by them, one of which is by conveying information through advertisements. Through this advertisement, the PMB Team promotes the university to the public. The purpose of making the advertisement is so that the public obtains information and is interested in following and trying what is advertised, namely doing or registering themselves related to what is being advertised. Advertisements use language that is easy to understand and persuasive to attract people who see it. In addition, advertisements are made using video and sound visualizations that are packaged very attractively according to the target market to be achieved, namely prospective new students who are included in generation Z and generation alpha.
Co-Authors Alun Pratama Choirum Rindah istiqaroh Fergiawan Alfianto Rizkaputra Hafizh Reyhan Yafi Mintarti Indartini Nurimansyah Setivia Bakti Salma Rafsanjani Akbar Sulistya Eviningrum Wibisono, Nurharibnu Wira Ganet Aribowo