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The Effect of Marketing Mix on Purchase Decisions for PAS Leather Products in Magetan Regency in 2022 Fergiawan Alfianto Rizkaputra; Alun Pratama; Wira Ganet Aribowo; Handaru Agnyana
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 1 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i1.158

Abstract

This study aims to analyze the effect of the Marketing Mix on Purchase Decisions for Pas Leather Products in Magetan Regency. This study uses a quantitative approach. The sample of this research is 100 consumers. The method of collecting data is distributing questionnaires given to respondents online. Data analysis using multiple linear analysis. The results of the study explained that (1) the product variable had a positive and significant effect on purchasing decisions, (2) the distribution channel variable had a positive and significant effect on purchasing decisions, (3) the promotion variable had a positive and significant effect on purchasing decisions, (4) the price variable did not positive and significant effect on purchasing decisions. The results of this study can be used as a reference by SMEs for business development, especially in the leather fashion industry.
PERANAN MAKRO-EKONOMI PADA SITUASI STATUS QUO PASCA KERUNTUHAN ANTAR MASA KEPEMIMPINAN INDONESIA DALAM PRESPEKTIF EKONOMI KELEMBAGAAN Wira Ganet Aribowo
JAMER : Jurnal Akuntansi Merdeka Vol. 4 No. 2 (2023): JAMER (Jurnal Akuntansi Merdeka)
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jamer.v4i2.106

Abstract

The economic crisis is one of the triggers for economic crises in various countries from time to time. It's not just the economic crisis, apart from that, the more important thing is the collapse of the structure of society, the direction of the economy and politics in the future, in the status quo situation after the collapse between leadership periods in Indonesia, where government product regulations, including external institutions, cause uncontrolled public reactions to the transition situation. This article discusses the situation in Indonesia from era to era, from a macro-economic, political and institutional perspective. So economics and politics are a forum for leaders to decide on strategic policies in leading the government during the transition period.
PELATIHAN MENJADI PELATIH OUTBOND PADA KELOMPOK PKK GUNA MEMBANGUN KARAKTER, KREATIFITAS, DAN RASA TANGGUNG JAWAB TERHADAP ANAK Ahadiati Rohmatiah; Siti Suharni; Wira Ganet Aribowo
JURNAL DAYA-MAS Vol. 10 No. 2 (2025): JURNAL DAYA-MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v10i2.179

Abstract

The issue of limited community involvement, particularly among PKK mothers, in children's educational activities is a key concern in strengthening character education. The Training of Trainer for Outbound Capacity Building program offers a solution by enhancing the capacity of PKK mothers in Bader Village to serve as facilitators of children’s outbound activities. This program employed an experiential learning method, emphasizing hands-on learning through outdoor educational games. The activity was conducted by a community service team and KKN students from Universitas Merdeka Madiun and included stages of preparation, implementation, and evaluation. The results show a significant increase in participants' knowledge, facilitation skills, and confidence in leading children’s groups. The training also fostered collaboration, leadership, and responsibility. In conclusion, the program effectively empowered PKK mothers as community change agents and holds strong potential for sustainability with continued support from local institutions.
PENGARUH KUALITAS REGULASI TERHADAP INVESTASI ASING DI INDONESIA DENGAN PENDEKATAN VECTOR ERROR CORRECTION MODEL (VECM) PERIODE 2002–2022 Wira Ganet Aribowo; Mutmainah; Fergiawan Alfianto Rizkaputra
JAMER : Jurnal Akuntansi Merdeka Vol. 6 No. 1 (2025): JAMER (Jurnal Akuntansi Merdeka)
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jamer.v6i1.141

Abstract

This study investigates the dynamic relationship between the Regulatory Quality Index (RQI), Foreign Direct Investment (FDI), Gross Domestic Product (GDP), and Bank Capital to Assets Ratio (BCAR) in Indonesia from 2002 to 2022, utilizing the Vector Error Correction Model (VECM) approach. The model captures both short-term dynamics and long-term equilibrium relationships among the variables. The results reveal that all variables are integrated of order one (I(1)) and share a cointegrating relationship, supporting the use of VECM. Empirical findings indicate that GDP has a significant and positive impact on regulatory quality in both the short and long run. FDI exerts a limited positive effect, while BCAR does not have a significant short-term influence on RQI. The statistically significant error correction term (ECT) confirms the existence of an adjustment mechanism toward long-run equilibrium. These findings highlight the crucial role of economic growth, foreign investment, and financial system stability in enhancing regulatory and institutional quality in Indonesia.